OUR history: Rooting for smALL BUSINESS
Founded in 2003 by husband and wife team, Brian and Michelle Mattingly, Welcomemat Services was launched to help small businesses.
As Brian was traveling the country working for a large software company, he recognized that many of the big box retailers and large retail organizations were using very sophisticated technology and software to help identify where to build and plant stores. Furthermore, these larger organizations were able to leverage information and technology in their customer acquisition efforts.
Brian recognized the need for small businesses to gain access to some level of technology to compete.
Through focus groups and studies Brian and Michelle identified that “regular” customers were the lifeblood of all small business. They also identified a very interesting niche in the U.S. population—a group of consumers that had a very high propensity to become regulars to businesses—people moving.
OUR SECRET: NEW MOVERS
Welcomemat was raised out of this concept. Target someone who has just moved into a neighborhood before they have built loyalties and deliver them personalized gifts from amazing local businesses… a formula for new long-term regulars for the participating businesses.
Tie in sophisticated and patented technology with the ability to collect new mover data, and you allow the small business to clearly see and measure their results and you have a solution that will help small businesses grow and thrive.
Headquartered in Atlanta, GA and opening franchises all across the country, Welcomemat Services has over 50 franchisees in over 22 states. The platform has taken hold as the most sophisticated welcoming platform in the nation and has evolved to employ digital, social, big data, and mobile components. Welcomemat has been mentioned everywhere from the Wall Street Journal to CNBC.