We know how busy managing your store can get with you trying to wear so many different hats while running your own business. This leaves little time to make sure your shop is getting enough footfalls whilst you juggle between tasks on a daily basis.
Having a steady inflow of new customers is one of the most important tasks for your store and soon you will realize that having an organized system in place that acquires new customers for you on a regular basis can be the biggest turn around for your growing business.
Together let us look at the five of the most efficient ways to increase footfalls to your neighborhood store.
Whether it is your ambitious small store or a national franchise, working on the look for your store from outside in is the best start you can make to attract new customers. Having a clean entry, structured store layout and an available staff can make customers feel comfortable even before they have set a foot in your store. A glance is all it takes to have someone walk in.
Additionally having an attractive window display or a promotional signage display at the front of your store will also help you get that extra traffic.
It is always a bonus to have a community relation building activity at your store. The power of making a human connection is the best asset for your business. Whether it is holding a workshop for kids in your bakery to understand how a loaf is fermented or inviting couples in the neighborhood to a cooking try out at your restaurant, you need to find the best way to engage with your target audience in a form which is more than selling a product.
Stay in touch
Networking is the best ways to make your business known. Offering to speak in trade shows, connecting with like-minded professional groups can well be your way to optimize your business and making a network to finding new opportunities to gain customers. Record contact information of all new customers and share offers & news with them on a regular basis.
Conquer your home territory
Let’s be honest. If you start your business by wanting to attract the whole market from the start, it will result in you running around in circles. The best idea is to start by spreading the word about your store in your neighborhood first before you part take in other advertising techniques to gain new customers. Put your local watchdog hat on and go out there even if it means you have to mail a special discount voucher for the residents in your neighborhood or partnering with local resident societies to allow you to do a free car wash weekend for the residents. There is increasing research that customers are willing to try out a local store first before setting their eyes out.
Power of referrals
Always know that the happiest customers are the ones who are made to feel wanted not only inside your store but also when they leave. Always give out referral coupons or promotions to your existing customers to get their friends to your store. There are more than many ways to innovate these offerings to incentivize your current customers to get new ones.
In today’s technologically advanced world, there are numerous ways to be ahead of your game and gain extra footfalls to your store. Learn more on how we can help you get all those new customers in a neighborhood on a monthly basis.