5 ways local business owners can get more customers on Small Business Saturday

By Max Patel, November 22, 2016.

Small Business Saturday was started in 2010 by American Express to help local business owners get more customers by encouraging consumers to shop at locally owned small businesses. It is celebrated on Saturday after Thanksgiving and is marked by promotions and offers that call out to consumers to shop local and promote neighborhood businesses.

In its honor, Welcomemat ranked 25 of the best neighborhoods in America for small businesses.

Named America’s Top 25 neighborhoods for small businesses, the list looks at some of the finest neighborhoods in the country based on community vibe to shop local, accessibility to local shops & restaurants and livability scores among many.

See the full list here.

If you are a small business owner, this is the day you have been waiting for all year and now is the time to get in the game and take advantage of the Small Business Saturday vibe around you.

Below are 5 top ways you can take advantage of Small Business Saturday and help your local business get more customers.


Partner with other businesses in your neighborhood

All businesses around you will be promoting their own business and you should take advantage of this in combined marketing efforts. Partner with other businesses in your neighborhood and create a vibe that connects with local shoppers and encourages others to shop local.

For example, if you are a local restaurant, you can partner with a local bakery to give away discounts for the bakery from your own restaurant and the bakery can give away restaurant discounts from their local shop. This way you can make sure you get the most from your marketing efforts.


Promote and keep promoting more

As a small business owner, you are already aware of the importance of getting your business discovered in the neighborhood and how it is directly tied to your business doing well.

Treat this as an activity that requires 10 times more efforts now. Promote your business and offers on Facebook, create events around Small Business Saturday, send out emails that remind customers to visit you again during the event.


Prepare & equip your staff

It is a given that your staff has a big role to play in your overall efforts to get more customers from this event. Prepare your staff well in advance to handle the rush and equip them to up sell your offerings. Training your staff to be extra courteous to all local customers is also something that will come in handy when you need it the most.


Create a great experience

While you create offers and craft specials for your business, offer a unique experience to your customers that makes them talk about you more than ever. From scavenger hunts to local band performances, there are more than many innovative ways in which you can make this event memorable for them.


Thank your customers

The efforts should not end with in-store experiences. Make sure you thank your customers for showing you their support by thanking them personally or offering them a giveaway. If leveraged correctly, this can become not only your annual success story but also can continually get you more customers.


We at Welcomemat support local businesses across America and appreciates the efforts that go behind making a neighborhood business a big success.

To honor this, we have put together a list of America’s top 25 neighborhoods for small businesses.

Speak to your local Welcomemat representative to learn more about how our local promotional program can help your business get discovered and build strong community relationships.