It’s that time of year again! The kids are headed back to school, and parents are getting back into their normal routines for the year. Back-to-school season is the perfect time for kids and adults to visit the dentist, which means your practice should be taking advantage of this unique marketing opportunity.
There are numerous ways that dental practices can utilize the new school season in their marketing campaigns. What works for one practice won’t necessarily work for another, so be sure to take local demographics into account when planning your campaigns.
According to the U.S. Census Bureau, the average business needs to replace 20% of its customer base that moves away in a given year. And what better time to ramp up your dental marketing efforts than back-to-school season!
Here are our top 5 marketing ideas for dentists this season:
1. Focus on Preparing the Kids
Marketing for dentists should always discuss patient well-being. When kids have a clean bill of health at the start of the school year, they’ll be better able to focus on their studies. Even if the children aren’t showing any symptoms of a cavity, it’s wise to get them checked out.
You can explain the benefits of doing a dental checkup at this time using direct mail marketing. There are many great options for direct mail campaigns for dentists, like a seasonal postcard run featuring a special offer.
At Welcomemat, we’ve combined 16+ years of data and experience working with local dentists across the country to offer premium targeting options for your postcard marketing campaign. This will allow you to target the families most likely to be seeking a new dentist for their children.
2. Focus on Convenience for the Parents
Once the kids are in school, things will get very busy. Most kids partake in numerous extracurricular activities, making it difficult to find time for a dental checkup. It’s best for parents to schedule checkups for their kids right before school starts.
Start an email marketing campaign reminding parents to schedule a dental visit. They’ll get an important task handled before the start of the school year, providing peace of mind. And you’ll earn their loyalty for years to come knowing that you’ve helped them with this valuable reminder.
3. Focus on Patient Education
The kids are headed back to school to learn, making this the ideal time of year to educate potential patients about dental health. A digital marketing campaign is an excellent way to do this. Schedule social media posts that provide tips for proper brushing, flossing, and healthy eating, and then give a reminder about the importance of regular dental checkups in the prevention of cavities and gum disease.
If your practice doesn’t already have a social media profile, it’s time to create one. Social media is a wonderful way to strengthen your relationship with the local community.
4. Focus on Savings
No matter what time of year it is, your clients will always want to save money! Everyone spends money on new clothes and supplies before school, so providing a gift offer during this time will make your clients happy.
Direct mail remains the best way to send out gifts and offers by allowing you to target the right customers with your special offer. Online deals can often put your dental practice at risk of spending money on customers who are only as good as the latest digital offer.
One of the best ways for dentists to send out targeted mail offers is new mover marketing. At Welcomemat, our dental clients tell us they receive most of their best new patients through our new mover program, which is focused on new residents with the highest-propensity to become loyal patients to your practice.
5. Focus on Teachers
Back-to-school marketing for dentists should always include a teacher-appreciation campaign! You can offer a variety of discounts or special promotions to teachers, and you can use many of the same strategies you used when marketing to parents of students. Much like the kids, teachers will be quite busy after the start of the school year. The end of summer is a wonderful time to fit in the dental appointments they need.
For more marketing ideas for dentists, please contact us.