NEWS & EVENTS

Small Business Websites

5 Reasons Why Small Your Business NEEDS a Website The Internet has evolved to the point where it is no longer a luxury, but a requirement. Local businesses, even small mom-and-pop establishments, need an online footprint to be relevant and help attract customers. If your company forgoes a website, you’re missing out on a powerful marketing tool. Social media presence is great but isn’t enough. Here are a few reasons why your business needs a website, as soon as possible. Your Site Build

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Money Saving Tips for Small Business

Green Tips for Small Business Tomorrow is Earth Day! We’ve been talking all week about how going green and carrying green merchandise can benefit your small business. (Including the fact that 72% of millennial consumers are willing to pay more for products and services that come from companies dedicated to positive social and environmental impact!) But while driving revenue and increasing your customer base is great, what are some ways that your small business can do both and save money? We

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Going Green in Local Biz

Environmentally Friendly Small Business Tips With Earth Day coming up, we’ve been thinking about all of the ways that small businesses can do their part to be environmentally friendly. And the more we’ve researched, the more we realize that Kermit the Frog isn’t quite right anymore – it’s pretty easy being green! There are countless initiatives and credits that your business can take advantage of (more of that on Friday), more and more products are being produced with environmental fr

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Putting Your Local Business on the Map

Small Business Advertising with Google Places If you own a restaurant, salon, car wash, or other local business, you’re probably well aware of the fact that Google offers myriad tools to help businesses maintain their digital presence. But in the midst of keeping your brick and mortar going, it can be a little dizzying to try to consider which of those tools are worth your time. But never fear! We’ve done the research, and we recommend this first step: Getting on the map. How Google (and

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How Your Small Business Marketing Can Think Big

Big Brand Marketing Strategies for Small Businesses For a small business owner, looking at big box retailers’ marketing can be a little bit overwhelming. At times, it can seem that larger brands have resources that you simply can’t attain. They’re big, they’re flashy, and they have one very specific quality: huge marketing budgets. Small businesses often assume that they simply can’t afford to use the marketing techniques leveraged by the big brands. But here’s a secret: You can.

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Marketing Tips for Garden Centers

Beyond Signage: 5 Garden Center Marketing Ideas to Grow Your Business   If you own a garden center or plant nursery, you know how to make things grow. You might be part of a family legacy of people who plant, or, if you’re like me, the only green thumb in a family of people who struggle to keep cacti alive. Of course, growing your brand can be a different story. There’s a lot to keep up with in the world of your garden center, and there’s just as much to keep up with in the world

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Garden Center Marketing

Why Your Garden Center Should Sponsor a Community Garden April is national lawn and garden month, and here at Welcomemat, we’re ready to get outside and start planting. As the weather warms up, we know business is warming up for our lawn and garden clients as well. Folks are coming in to look at lawnmowers, seedlings, and gardening gloves. And if you own a lawn and garden center, it’s a great time to consider sponsoring a community garden! What is a community garden? According to Communit

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How Customers Define a Great Pizzeria

We talked earlier this week about the fact that pizza has a community-building superpower, and ways that pizzeria owners can leverage that to make their local neighborhoods better. But what do people look for, specifically, in a great pizzeria? Getting customers through the door is the first (very important) step. But the same way that some pizzaiolos have a secret recipe for the perfect crust or the most flavorful marinara, there’s a recipe for what takes a pizzeria from a good place all t

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How Pizzeria Owners Can Boost Their Local Community

There’s a special magic to a local pizzeria. It’s hard to put your finger on it, but something happens as soon as you walk through the door. Maybe it's the warmth of the air and the smell of tomatoes and the pleasant campfire scents of the oven all mingle with music that never fails to be exactly right for your mood. Or the magic might be in that first bite, when you experience rich flavors of tomato and cheeses expertly selected and cooked according to recipes old or new, the spice of peppe

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5 Time-Saving Staff Training Hacks for Small Businesses

Most local business owners recognize staff training as one of the most time-consuming challenges of running a small business. As an owner, your day is full of the myriad things that keep your business ticking. Whether you’re baking bread or repairing cars, you also stay busy with your accounting and customer service, and by the time you’ve finished updating your social media or writing a newsletter, there’s hardly a moment to rest, much less train new staff. We know how tough it is to onbo

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Tips for Small Business Social Media Profiles

Spring has sprung, and if you’re anything like us, you’re opening windows, excavating your closet, and tidying up with an excitement you haven’t felt all winter. With all of this spring energy, now is the perfect time to clean up business social media accounts. Social media is often your customers’ first impression of your business in the online world, so it’s good to clean house every so often. The first order of business is to check to make sure you’ve got a presence on the big

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