NEWS & EVENTS

Great Local Marketing Starts With Other People

5 Tips for Great Local Marketing We talk a lot here about the technical details of marketing – from SEO to the need for a mobile-responsive site – and on the analog side, such as ways to bring new movers into your business. For this week, though, we’re going way back to the old school, and talking about how networking can grow your small business. Networking – defined by Google as “interact[ing] with other people to exchange information and develop contacts, especially to further one'

Read more

Small Business Marketing Plan – Customer Loyalty

Top 5 Ways to Keep Your Customers Loyal We know you love your customers – after all, they’re the heartbeat of your small business! And the best customers are the ones that not only keep coming back and choosing your business above your competitors, but spreading news of your business through great word of mouth and bringing in new customers. This is the dream for small business owners, but how do you cultivate a base of loyal customers? We’ve collected a few of our favorites: 

Read more

Small Business Marketing Tips: Mobile Responsive Websites

Does My Small Business Need a Responsive Site? Adaptability is a buzzword in the world of business (both big and small business) these days. Changing in response to customer needs or new situations can be the difference between big success and fizzling out. According to Entrepreneur Magazine, being adaptable as a business owner – and as a person! – can lead to growth, increase your creative thinking, and prompt initiative. With so many benefits, it’s easy to see and understand the benefit

Read more

3 Ways to Bring In New Movers – Small Business Marketing Plan

Are You Ready for Moving Month? It's almost that time of year - can you feel it? The days are getting longer, traffic is lighter as schools let out, the fireflies are flashing in the evenings, and it's time to break out the short sleeves and sandals. But we're not talking about summer vacation, we're talking about that magical time of the year: moving season!According to MovingLabor.com, April through September are the peak moving months in the United States. And as a company whose bread an

Read more

Small Business Ecosystem Survey – Meeting Our Clients Where They Live

Lessons from Welcomemat Services’ Ecosystem Survey How can we help small businesses succeed?This is the question that drives our decisions here, from the ground up. Will this new idea help small businesses succeed? If not, scrap the idea – it’s not what we’re about. What we are about is using data to drive innovation that (you guessed it) helps our clients succeed. In an effort to better understand the ways that Welcomemat can reach that goal and help our clients to be the best they

Read more

How to Plan Your Own Conference

5 Tips for a Great Small Business Conference Our corporate team spent 3 days in sunny Orlando, Florida last week for our annual conference. It was a great time to reconnect with our franchisees (did you know that we have franchises in 22 states?), hear fantastic lessons from the field, and kickstart new initiatives within the company. It can be wonderful to collect your company and move them offsite to a new and exciting location, but as you can probably guess, it can also be a massive undertak

Read more

Small Business Tips from Small Business Owners

We're closing out not only our annual conference (check us out using the hashtag #WMSConference2017 !), but reaching the end of Small Business Week. We love our clients and their small businesses - and we love our franchisees, who are running their own small businesses throughout the US! We asked them a big question, and they gave us some big answers... read on to find out What's the biggest lesson you've learned as a small business owner? "The biggest lesson that I have learned is that it  i

Read more

Tips For Small Business Owners, From Small Business Owners

This week, Welcomemat is joining the SBA's celebration of small businesses!The US Small Business Administration’s Small Business Week is April 30-May 6 this year. During one week every year, the SBA “takes the opportunity to highlight the impact of outstanding entrepreneurs, small business owners, and others… Every day, they’re working to grow small businesses, create 21st-century jobs, drive innovation, and increase America’s global competitiveness.” As a company that thrives o

Read more

Small Business Websites

5 Reasons Why Small Your Business NEEDS a Website The Internet has evolved to the point where it is no longer a luxury, but a requirement. Local businesses, even small mom-and-pop establishments, need an online footprint to be relevant and help attract customers.If your company forgoes a website, you’re missing out on a powerful marketing tool. Social media presence is great but isn’t enough. Here are a few reasons why your business needs a website, as soon as possible. Your Site Build

Read more

Money Saving Tips for Small Business

Green Tips for Small BusinessTomorrow is Earth Day! We’ve been talking all week about how going green and carrying green merchandise can benefit your small business. (Including the fact that 72% of millennial consumers are willing to pay more for products and services that come from companies dedicated to positive social and environmental impact!) But while driving revenue and increasing your customer base is great, what are some ways that your small business can do both and save money? We

Read more

Going Green in Local Biz

Environmentally Friendly Small Business Tips With Earth Day coming up, we’ve been thinking about all of the ways that small businesses can do their part to be environmentally friendly. And the more we’ve researched, the more we realize that Kermit the Frog isn’t quite right anymore – it’s pretty easy being green! There are countless initiatives and credits that your business can take advantage of (more of that on Friday), more and more products are being produced with environmental fr

Read more