Team Archives, February 22, 2017.
Do you remember the first time you moved? What about the hassles of finding new companies to trust with your money for goods and services? Marketing your local business to new residents in your area is a very cost-effective way to convert potential customers into loyal customers.
By reaching out to new movers first, local businesses have the opportunity to shape their shopping habits. As these individuals start fresh in a new area, new movers are ready t
By Max Patel
February 20, 2017.
When it comes to having a presence on social media, the biggest mistake a local business owner can make is having a social media page just to have one—in other words, because everyone else does.
Social media platforms are only a useful marketing tool when you, as the business owner, understand the importance of technology for small business. Having a profile just to “verify” your business online doesn’t quite cut it.
Consider some points that pro
February 14, 2017.
Ever wondered how to promote your local business?
Tried many different advertising techniques but never found the best marketing solution for your small business?
Marketing your local business can be easy if you target the right customers. Customers that are more likely to try out your business and become loyal customers.
We at Welcomemat have put together an important checklist for local business owners or merchants who want to increase their base of loyal customers.
February 9, 2017.
Today is National Pizza Pie Day and we are honoring the countless pizza restaurant owners across the country who work hard to keep our love alive through their great local pizza restaurants.
“Who doesn’t love pizza? It’s easy to share with your family or enjoy yourself,” said Brian Mattingly, CEO of Welcomemat Services. “We decided to have a little fun to celebrate the pizza holiday by analyzing our internal data and provide our rankings of where pizza popular
The reward program strategy for small businesses is simple: encourage repeat visits by offering a gradually building reward or benefit program based on making repeat purchases at your local business.
This is a basic but powerful strategy for small business owners.
Manta’s and BIA/Kelsey’s joint report “Achieving Big Customer Loyalty in a Small Business World” revealed that 64 percent of early adopters who already have a customer loyalty program in place report that their program has be
By Welcomemat Team, January 30, 2017.
All of us at Welcomemat believe couponing can be challenging for small business because it kills the concept of customer loyalty and, instead, spoils a customer by pushing him to choose businesses solely by the value of their coupons.
Say a local business used a couponing service to get new customers through their door. The owner did great and is happy. But as soon as he stops couponing, those new customers who came in through couponing will stop com
Welcomemat Team, January 25, 2017.
It’s easy to assume that there is no business value in having a presence on Pinterest if you’re already using Facebook, Instagram, and other platforms to promote your local business.
Pinterest, however, is more than just another social media marketing tool. It’s also an underused marketing solution for small businesses making it one of the most useful small business resources.
In today’s day and age where any exposure is good exposure for your
Marketing Ideas for Small Business
By Max Patel, January 23, 2017.
It is no secret that a repeat customer at your store can get you a much bigger return on investment than a new customer. A repeat customer is more likely to order more, refer others to your business increasing word of mouth, and provide reviews and helpful feedback for your small business.
Once you have defined a local marketing strategy to get new visitors to your business, it is equally important to build their sense o
4 SEO tips for small business owners.
By Max Patel, January 17, 2017.
There are many small neighborhood businesses across the country that have taken a leap of faith in opening their own business. There are local restaurants, mom and pop bakeries, hardware stores, single franchise local salons, multiple franchise barber shops, and many more that are competing for customers’ attention every day. Fighting to make a loyal customer.
These small business owners have neither the budget of b
By STEPHANIE MILES
Welcomemat was recently featured in an online publication (Street Fight) while discussing How to keep customers loyal in 2017?
The article explains how it is becoming a big challenge to capture the attention of consumers today with increasing competition & how Welcomemat can offer small business owners the perfect marketing solution to grow their business.
Customer Loyalty Explained
The article goes on to explain the evolution of customer loyalty & what does loy
January 9, 2017.
Direct mail solutions, local advertising, area marketing, etc. are all essential parts of a small business plan. With today’s rapidly expanding customer demographic mix and a never-ending influx of new businesses to serve customer demands, it has become harder to run and grow a small business.
Furthermore, customer loyalty is the cornerstone of any small business. Building a repeat and loyal customer base requires employing smart marketing solutions and a solid smal