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Use Hashtags to Increase Your Local Social Media Marketing Success

Hashtags are an easy way to organically grow your social reach and engage with customers online. Learn how hashtags can help your local social media marketing be successful.   Hashtags are simply a word or statement used at the end of a social media caption following a ‘#’ to help users online easily find specific messages or content. Hashtags are essentially metadata tags that classify content for easier searching. Hashtags can be used on all social networks, including but not l

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What is Direct Mail Marketing?

For decades, direct mail marketing has been an effective way to market to customers- but which types are most successful? We explore different types of direct mail marketing below to discover which are most useful for local businesses.   Postcard Marketing Postcard marketing is using postcards to market a business or service. Postcards are great for grand openings and major promotions as well as brand awareness campaigns. Timing can be determined, and delivery is reliable. You can use p

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Postcard Marketing Ideas for Summer

From restaurants to car washes to recreation centers, Welcomemat’s Perfect Match Postcards can help your business reach its most likely customer through segmented targeting. Postcard marketing is a great way to grow your business this summer. What is the Perfect Match Postcard Program? Welcomemat’s exclusive direct mail marketing program uses data models to target consumers in your neighborhood that are most likely to be a loyal customer to your small business. Is the postcard customized?

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Social Media Marketing for Small Business

With so many questions surrounding social media about algorithms, content and much more, we decided to tackle a few! Check out Welcomemat’s Social Media Marketing for Small Business FAQ:   Why is social media important? In this digital age, social media has become an outlet for all ages. With over 2 billion users on Facebook, social media sites have created a sense of community among consumers. Social media is used for a plethora of reasons- to keep up with family, for business or to

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Video Marketing

One minute of video is worth 1,800,000 words. Given this stat, it’s no surprise that all businesses are turning to video marketing strategies to increase SEO, engage with their audience or simply tell a story.   Video seemed quite intimidating a decade ago, but with the introduction of smart phones, video is easier and cheaper than ever to produce. While hiring a videographer and photographer for a day long shoot may be great, it may not be cost effective for local businesses. Luckily

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Restaurant Marketing Plan

The restaurant market is a demanding and competitive one. How do you set your restaurant apart from your competitors? Investing in valuable restaurant marketing tactics is a good place to start. Welcomemat has put together a simple yet effective marketing plan for your restaurant:   Get Social   Reports show that 49% of people scour Facebook to find restaurants. In this digital era, people want to see what they’re eating before they actually eat it. There are over 3 billion u

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Integrating Car Wash Marketing Solutions into POS can be a Game Changer for Unlimited Wash Member Growth

With unlimited wash club membership discussions taking over every car wash board room, new technology in the marketing realm is enabling car washes to hit and exceed unlimited wash member goals more quickly.   Car washes are in full expansion mode across the nation. According to the International Carwash Association, it is estimated that total annual car wash sales revenue exceeds $24 billion. With over 100,000 car washes in the United States, the car wash and auto detailing industry ha

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Boost Your Profit with New Mover Marketing

If you would like to grow your business, you need a solid plan. When it comes to growing your business, you do everything right but still feel as if something is missing. To overcome that problem and take your business to new heights, capitalize on a hidden and untapped market. We help you grow your business by putting you in touch with new movers in your area. In this guide, you will learn why you need to grab their attention right away, and you will discover the benefits you can expect along

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“Level Up” With Marketing Innovation – 2019 Conference Recap

Every year Welcomemat Services gathers as a company to discuss last year’s successes and prepare for the future’s sales and marketing innovation. Welcomemat’s Annual Conference this year was held in Atlanta, Georgia. As we embark on a new year here at Welcomemat, we look forward to marketing innovation and business growth. The theme of this year’s conference was, “Level Up- Building a Lasting Business.” As a franchise company, with franchisees spread across the nation, we value the

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Fitness Marketing Hacks

The myth is that word-of-mouth marketing is all a gym needs to market to new customers, however times are changing. There is more competition in the fitness world than there has ever been which begs the question, “how can I get customers to MY gym and get them to stick around?” We have compiled a list of marketing strategies fit for a gym that will drive customer acquisition and encourage customer loyalty.   1) Local SEO Utilizing local SEO could be a game-changer for your gym. SEO s

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How to Capitalize on March Madness

The NCAA Men’s Basketball Tournament draws almost as many viewers each year as the Super Bowl. With most of the country’s sports fans glued to the tv during the tournament, March Madness presents a huge opportunity for businesses to attract more customers. Make the most of the month by using some of our March Madness marketing tips!   Host a bracket contest Thousands of people look forward to filling out their bracket each March. Even those that aren’t fans of basketball fill out b

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