fbpx

Our Blog

Ways to Grow Your Local Business in 2019

As 2018 comes to a close, it’s time to explore new small business marketing opportunities to grow your local business in 2019. While there are plenty of advertising ideas for small businesses out there, here are a handful of effective local marketing ideas for business owners to consider when planning for 2019.   1. Budget for the New Year   Budgeting seems to be a daunting task for small business owners, mainly because most have no idea where to begin. It’s critical that y

Read more

Social Media 101 For Local Business Owners

Social media has become more than a marketing buzz word. With more than 70% of local business owners utilizing social media for their marketing campaigns it’s clear that business owners understand that they need to be on social media. At Welcomemat we work with small business owners every day to help them build great local marketing plans- and while most of our clients agree that they need to be on social media, there is also an overwhelming wave of ambiguity that surrounds the platforms and

Read more

5 Simple Small Business Saturday Marketing Tips!

Each year on Small Business Saturday, consumers get excited to kick off the holiday shopping season by supporting the local businesses in their neighborhood. American Express founded the shopping holiday to drive more awareness and traffic to the brick and mortar shops that keep the local communities unique and thriving. This year the holiday falls on Saturday November 24th. With more than 30 million small businesses across the US, there are plenty of local options for shoppers – so how do

Read more

Festive Holiday Marketing that Drives Results

The end of the year is the busiest season for marketing! With the holidays approaching and consumer spending skyrocketing, marketing budgets tend to expand as well. So, the question becomes, how can you make sure that your local marketing stands out? Knowing that your customers are going to be flooded with marketing messages across all marketing channels it’s important that you consider a strategy for how and where you’re going to reach your customers with your holiday marketing message. Mo

Read more

2018’s Best Neighborhoods for Small Businesses

Small businesses are the heart of America’s neighborhoods! In honor of Small Business Saturday on November 24, 2018 we’ve pulled the data and determined which 25 local neighborhoods across the country are most likely to support and build flourishing small businesses. More than 30 million small businesses across the country open their doors every day to serve their local neighborhoods. These local businesses depend on the support of their surrounding community and the local customers that sh

Read more

Fresh Bakery and Cafe Marketing Ideas

Get new customers in your door and keep your current customers coming back for more with these 4 simple, but necessary bakery and café marketing ideas. The Bakery and Café industry is a $30 Billion industry that pulls at the indulgences that most Americans consume daily – bread and coffee. These industries have a long history and are sure to have a stable future as well. Since baked goods and coffee are considered dietary staples, that also means that they are readily available at a variety

Read more

Welcomemat’s Best Social Media Advice for Your Local Business

Key takeaways and tangible advice from the Welcomemat Social Summit that will improve your local social media marketing strategy and results. Recently, The Welcomemat Services Franchise team met for a full-day deep-dive into local social media marketing to discuss how we can bring the most value to our local business clients through the platform. The day consisted of training sessions, brainstorming, and case studies that brought the team together to collaborate and learn. All in the room ag

Read more

Celebrating the Past 15 Years by Looking to the Next 15

As Welcomemat celebrates 15 years of local marketing partnerships, we reflect on what has made the first fifteen years so successful for the organization and small businesses across the country. “You have two choices in life: you can dissolve into the mainstream or you can be distinct. To be distinct, you must be different. To be different, you must strive to be what no one else but you can be.” - Ashley Alan-Pitt Fifteen years ago we put a stake in the local marketing space using data m

Read more

4 Pharmacy Advertising Must Haves

Grow your independent pharmacy practice with a solid patient base using these 4 tips for better organic marketing exposure and patient retention. Every time you visit the doctor’s office they ask three questions: name, date of birth, pharmacy. We are conditioned to ‘have a pharmacy’ and establish it with our physician the moment we walk into their office. They save it in their system and we accept that pharmacy as ‘our pharmacy’. Knowing that patients want and need to establish a ph

Read more

Free Local Digital Marketing Resources You Should Be Using

Most local business owners say the reason they aren’t more active in digital marketing is because they struggle to keep up with the latest trends and options. So, we’ve pinned-down the best free resources you should be using to stay on top and informed of the latest digital updates. As a local business owner, you’ve got to have a pulse on every part of your business. You don’t often have the luxury to have expert resources or ample time to dedicate to each department of your business. H

Read more

4 Must-Have Holiday Marketing Tips for Your Local Business

Is your local business ready to tackle the holiday season and make the most of Small Business Saturday by providing a great experience for your customers? Borrow these local advertising tips and make the most of the merry season while growing your business! The holiday season will be here before you know it, making now the ideal time to start preparing for what’s to come. Small Business Saturday kicks off the holiday season and also provides a great opportunity for local businesses to incre

Read more