NEWS & EVENTS

3 Hiring Tips for Small Business Owners

Small Business Hiring Season Ideas The time has come again! As school starts up, local small businesses start losing some of their most valuable employees from the summer months! Hiring school-aged employees is a great way to boost your staff during the summer season, but it always comes with the inevitable hiring crunch in the fall. We’ve put together a few great hiring tips for small businesses so that you can maintain a fantastic staff all year long.Start earlyAt the beginning of

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4 Small Business Digital Marketing Tips

Your small business digital marketing plan can be a process. It can seem challenging to grow your small business's online presence, and even harder to know where to focus your efforts. Don't get discouraged, though. No matter what your other digital marketing strategies are, they can be enhanced with one big idea: cultivating online community.Once customers are drawn to your online presence (we wrote about how you can brush up your digital marketing image here), you want them to stay aroun

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5 Businesses to Prepare for Back to School

For many parts of the US, school is back in session! Commutes are getting longer, and plans for the next few months have begun to revolve around school calendars. For some businesses, this change can mean a decline in their number of customers as the days are filled with school activities. However, for others, the back to school weeks mark a sudden spike in business.RetailRetail stores are seeing a boost as parents bring their kids in for the latest in fall fashions to prepare them for

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New Mover Trends for Small Businesses

As summer comes to a close, there are plenty of trends to watch out for. As a small business owner, you're likely getting ready for fall fashion, or back to school shopping, auto checks, and haircuts. But did you know that summer is also moving season? Families tend to make their move during those toasty months so that their kids' schooling can proceed as usual once they're settled in. We prepped you a few weeks ago on how to bring new movers into your business, but there's another moving trend

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Local Restaurant Marketing: What Welcomemat Fort Lauderdale Can Do For You

Restaurant Marketing: What Welcomemat Fort Lauderdale Can Do For You As a busy restaurant owner, it’s challenging to find the time to identify and get new customers to your local restaurant. As a small business owner, you spend a lot of time hiring and training staff and keeping up-to-date with administrative work and inventory. Fortunately, Welcomemat Services of Fort Lauderdale can handle all aspects of your local restaurant’s marketing strategy, which gives you the time you need to focus

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3 Tips to Dress Up Your Digital Marketing

Online is the New Main Street in Digital Marketing Every year around this time, you start seeing the same images: streets tidily lined with mom and pop businesses, from a decades-old hardware store to a family owned restaurant, all draped with red, white, and blue bunting and proudly displayed American flags. The image of this small town Main Street is as ubiquitously American as apple pie and fireworks. It used to be that as long as a store was on Main Street, it could do well, provided it was

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Humblebragging: How to Leverage Customer Reviews

How to Use Your Online Reviews Humblebragging (n): /ˈhəmbəlbraɡ/: an ostensibly modest or self-deprecating statement whose actual purpose is to draw attention to something of which one is proud.It's a well-accepted internet fact that humblebragging is not so humble. After all, it seems to be the very definition of pride to draw attention (however subtly) to your own achievements. However, there is a notable exception: your business! Your official online social presence exists to make

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Salon Marketing Plans Come to Life at Premiere Orlando!

This year, four of our franchisees packed up and headed to sunny Orlando to attend the Premiere Orlando tradeshow! We asked Gary Scarsbrook to tell us how it went:This year's Premier Salon and Spa show was held in Orlando, FL from June 2nd to the 5th. Once again, I joined Sharon Barhorst, Rachele Marsh, and David Tabb in attending the show so that we could talk to salon owners from across the country about how to grow their businesses.  The number of vendors was just astounding and you coul

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5 Tips for Great Local Marketing

Great Local Marketing Starts with Others We talk a lot here about the technical details of marketing – from SEO to the need for a mobile-responsive site – and on the analog side, such as ways to bring new movers into your business. For this week, though, we’re going way back to the old school, and talking about how networking can grow your small business. Networking – defined by Google as “interact[ing] with other people to exchange information and develop contacts, especially to furt

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Small Business Marketing Plan – Customer Loyalty

Top 5 Ways to Keep Your Customers Loyal We know you love your customers – after all, they’re the heartbeat of your small business! And the best customers are the ones that not only keep coming back and choosing your business above your competitors, but spreading news of your business through great word of mouth and bringing in new customers. This is the dream for small business owners, but how do you cultivate a base of loyal customers? We’ve collected a few of our favorites: 

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