NEWS & EVENTS

How to find new customers from your neighborhood?

Team Archives, February 22, 2017. Do you remember the first time you moved? What about the hassles of finding new companies to trust with your money for goods and services? Marketing your local business to new residents in your area is a very cost-effective way to convert potential customers into loyal customers. By reaching out to new movers first, local businesses have the opportunity to shape their shopping habits. As these individuals start fresh in a new area, new movers are ready t

Read more

How to use social media marketing to boost your business

By Max Patel February 20, 2017. When it comes to having a presence on social media, the biggest mistake a local business owner can make is having a social media page just to have one—in other words, because everyone else does. Social media platforms are only a useful marketing tool when you, as the business owner, understand the importance of technology for small business. Having a profile just to “verify” your business online doesn’t quite cut it. Consider some points that pro

Read more

FREE Marketing eBook for local business owners

February 14, 2017. Ever wondered how to promote your local business? Tried many different advertising techniques but never found the best marketing solution for your small business? Marketing your local business can be easy if you target the right customers. Customers that are more likely to try out your business and become loyal customers. We at Welcomemat have put together an important checklist for local business owners or merchants who want to increase their base of loyal customers.

Read more

Welcomemat ranks the top 10 Zip Codes for Pizza Restaurants

February 9, 2017. Today is National Pizza Pie Day and we are honoring the countless pizza restaurant owners across the country who work hard to keep our love alive through their great local pizza restaurants. “Who doesn’t love pizza? It’s easy to share with your family or enjoy yourself,” said Brian Mattingly, CEO of Welcomemat Services. “We decided to have a little fun to celebrate the pizza holiday by analyzing our internal data and provide our rankings of where pizza popular

Read more

Learn how reward programs can transform your local or franchise business

The reward program strategy for small businesses is simple: encourage repeat visits by offering a gradually building reward or benefit program based on making repeat purchases at your local business. This is a basic but powerful strategy for small business owners. Manta’s and BIA/Kelsey’s joint report “Achieving Big Customer Loyalty in a Small Business World” revealed that 64 percent of early adopters who already have a customer loyalty program in place report that their program has be

Read more

Couponing can be challenging for small business

By Welcomemat Team, January 30, 2017. All of us at Welcomemat believe couponing can be challenging for small business because it kills the concept of customer loyalty and, instead, spoils a customer by pushing him to choose businesses solely by the value of their coupons. Say a local business used a couponing service to get new customers through their door. The owner did great and is happy. But as soon as he stops couponing, those new customers who came in through couponing will stop com

Read more

How small businesses can best use Pinterest to boost their marketing efforts

Welcomemat Team, January 25, 2017. It’s easy to assume that there is no business value in having a presence on Pinterest if you’re already using Facebook, Instagram, and other platforms to promote your local business. Pinterest, however, is more than just another social media marketing tool. It’s also an underused marketing solution for small businesses making it one of the most useful small business resources. In today’s day and age where any exposure is good exposure for your

Read more

6 ways to make sure your customers keep coming back

Marketing Ideas for Small Business By Max Patel, January 23, 2017. It is no secret that a repeat customer at your store can get you a much bigger return on investment than a new customer. A repeat customer is more likely to order more, refer others to your business increasing word of mouth, and provide reviews and helpful feedback for your small business. Once you have defined a local marketing strategy to get new visitors to your business, it is equally important to build their sense o

Read more

How to advertise your business? Marketing ideas for small business owners

4 SEO tips for small business owners. By Max Patel, January 17, 2017. There are many small neighborhood businesses across the country that have taken a leap of faith in opening their own business. There are local restaurants, mom and pop bakeries, hardware stores, single franchise local salons, multiple franchise barber shops, and many more that are competing for customers’ attention every day. Fighting to make a loyal customer. These small business owners have neither the budget of b

Read more

Customer loyalty explained. How to keep your customers loyal?

By STEPHANIE MILES Welcomemat was recently featured in an online publication (Street Fight) while discussing How to keep customers loyal in 2017? The article explains how it is becoming a big challenge to capture the attention of consumers today with increasing competition & how Welcomemat can offer small business owners the perfect marketing solution to grow their business. Customer Loyalty Explained The article goes on to explain the evolution of customer loyalty & what does loy

Read more

Marketing ideas for a small business. Grow customer loyalty with this FREE eBOOK

January 9, 2017. Direct mail solutions, local advertising, area marketing, etc. are all essential parts of a small business plan.  With today’s rapidly expanding customer demographic mix and a never-ending influx of new businesses to serve customer demands, it has become harder to run and grow a small business. Furthermore, customer loyalty is the cornerstone of any small business. Building a repeat and loyal customer base requires employing smart marketing solutions and a solid smal

Read more