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Our Blog

Boost Your Profit with New Mover Marketing

If you would like to grow your business, you need a solid plan. When it comes to growing your business, you do everything right but still feel as if something is missing. To overcome that problem and take your business to new heights, capitalize on a hidden and untapped market. We help you grow your business by putting you in touch with new movers in your area. In this guide, you will learn why you need to grab their attention right away, and you will discover the benefits you can expect along

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“Level Up” With Marketing Innovation – 2019 Conference Recap

Every year Welcomemat Services gathers as a company to discuss last year’s successes and prepare for the future’s sales and marketing innovation. Welcomemat’s Annual Conference this year was held in Atlanta, Georgia. As we embark on a new year here at Welcomemat, we look forward to marketing innovation and business growth. The theme of this year’s conference was, “Level Up- Building a Lasting Business.” As a franchise company, with franchisees spread across the nation, we value the

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Fitness Marketing Hacks

The myth is that word-of-mouth marketing is all a gym needs to market to new customers, however times are changing. There is more competition in the fitness world than there has ever been which begs the question, “how can I get customers to MY gym and get them to stick around?” We have compiled a list of marketing strategies fit for a gym that will drive customer acquisition and encourage customer loyalty.   1) Local SEO Utilizing local SEO could be a game-changer for your gym. SEO s

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How to Capitalize on March Madness

The NCAA Men’s Basketball Tournament draws almost as many viewers each year as the Super Bowl. With most of the country’s sports fans glued to the tv during the tournament, March Madness presents a huge opportunity for businesses to attract more customers. Make the most of the month by using some of our March Madness marketing tips!   Host a bracket contest Thousands of people look forward to filling out their bracket each March. Even those that aren’t fans of basketball fill out b

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Restaurant Marketing Case Study

Over the past 15 years, Welcomemat Services has developed a comprehensive restaurant marketing program that has helped hundreds of restaurants grow sales. Check out one of our restaurant marketing success stories!   For some restauranteurs, there just isn’t enough time in the day. Between operating a business, managing and troubleshooting, where does marketing fit in? Creating the perfect all-day offerings, balancing healthfulness and even marketing innovation are just a few of the cr

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Slices of Knowledge from the International Pizza Expo

Welcomemat Services had a great time exhibiting at the 2019 International Pizza Expo in Las Vegas. After a week of connecting with pizza restaurant owners and operators, here’s what we learned: In between tasting cheeses and wood-fired pizzas, we were able to talk with hundreds of restauranteurs about what it’s like to own a pizzeria (or any restaurant). In the United States alone, there are thousands of pizzerias set to open up in 2019. We also learned that just making good pizza isn’t

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Top 10 Marketing Tips Learned at IFA 2019

What a week it was at the 2019 IFA Convention in Las Vegas! With today's leaders in marketing and innovation coming together to share new ideas and momentous speakers like Gary Vaynerchuck and Carly Fiorina, many attendees claimed it felt overwhelming to try and soak up all the knowledge being passed over the course of the week. In order to help our franchise partners retain some of the valuable knowledge gained at the IFA convention, we decided to share our Top 10 Marketing Tips Learned at

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Salon Marketing Success Story

Welcomemat Services’ advanced marketing tools have helped hundreds of salons across the country reach their marketing goals. Read below for one of our many salon marketing success stories!   There are plenty of ways to market your salon but which of the many salon marketing tactics work best? When a new family moves to town there are multiple businesses that they look to replace, such as a doctor’s office and a hair salon. These new movers have no brand loyalties in their new com

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How Targeted and Trackable Postcards can be a game changer for your business

Did you know that hyper-targeted direct mail with custom graphics and an enticing offer can see redemption rates as high as 10%? Welcomemat Services has uncovered the secret to making direct mail postcards successful for your business.   By partnering our extensive data insights and patented trackability, Welcomemat has created an exclusive direct mail marketing tool that allows your business to reach its most likely customer, and likely customers only. Through our Perfect Match Postcar

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Pizza Marketing Guide

Being a trusted resource for hundreds of pizzerias across the country has given Welcomemat Services exclusive insight into what it takes to successfully market a pizza restaurant. Check out our step by step Pizza Marketing Guide!   Be on social media There’s no denying that we are living in the digital era. An era where everything is accessible at the tap of a finger, including restaurants. In fact, 60% of people look up restaurants online before they visit. Odds are if consumers are s

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What’s Your Marketing Game Plan?

As we gear up for Super Bowl LIII, hosted in our great city of Atlanta, GA, it has us thinking about game plans. Just as teams need game plans to win, your local business needs a foolproof marketing game plan to be successful. Every year before the NFL draft, coaches will gather in their war room to assess the team’s needs for the upcoming season. If they need more protection for the quarterback, they will likely draft an offensive lineman. If want to force more turnovers next year, they will

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