NEWS & EVENTS

5 Time-Saving Staff Training Hacks for Small Businesses

Most local business owners recognize staff training as one of the most time-consuming challenges of running a small business. As an owner, your day is full of the myriad things that keep your business ticking. Whether you’re baking bread or repairing cars, you also stay busy with your accounting and customer service, and by the time you’ve finished updating your social media or writing a newsletter, there’s hardly a moment to rest, much less train new staff. We know how tough it is to onbo

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Tips for Small Business Social Media Profiles

Spring has sprung, and if you’re anything like us, you’re opening windows, excavating your closet, and tidying up with an excitement you haven’t felt all winter. With all of this spring energy, now is the perfect time to clean up business social media accounts. Social media is often your customers’ first impression of your business in the online world, so it’s good to clean house every so often. The first order of business is to check to make sure you’ve got a presence on the big

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Great Service In and Outside Your Brick & Mortar – Local Restaurant Marketing

Does anything beat great service? According to Restaurant Business’ listing of America’s Favorite Chains for 2016, the answer is no. The top 5 restaurant chains in the US got their highest ratings in hospitality – beating out their ambiance, food, convenience, and value. In fact, these high rankings in service are what gave those five chains the top spot, even surpassing their earnings and product quality. Of course, if you run a small business, you know how important service is to your

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Need a strong customer acquisition strategy? Here are 5 things local business owners do to improve customer traffic

March 3, 2017. The restaurant industry across America is growing faster than expected: sales are estimated to exceed 800 billion dollars this year. Because of this unprecedented growth, there’s just one thing on everyone’s mind.   How do I boost my customer acquisition strategy? More often than not, we see a local business owner blaming the economy, their business plan template, or their marketing strategy for their failure to improve sales. Better customer service? Better

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How to promote your Home Services business?

March 1, 2017. Are you in the home service industry? If you are, then you know one of the first things people do when they move into a new house is clean and renovate. A leaking roof, a new pool, a wall that could use a new wash of paint: these things need to be taken care of. And a lot of the time the work will turn out to be too much for the new homeowners, and they’ll hire a home service professional. Wouldn’t it be great to be right there ready to sell them on your service right

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Ways to generate positive word-of-mouth for your local business

February 27, 2017. Nothing beats word-of-mouth advertising from your customers! We love word-of-mouth as much as you, and we second every small business tip that has ever been written about the importance of creating word-of-mouth circles for your small business. As a small business owner, the biggest favor you can do for your business is to spend time generating word-of-mouth advertising and cultivating customer buzz around your business. This free testimony is more effective than

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How to find new customers from your neighborhood?

Team Archives, February 22, 2017. Do you remember the first time you moved? What about the hassles of finding new companies to trust with your money for goods and services? Marketing your local business to new residents in your area is a very cost-effective way to convert potential customers into loyal customers. By reaching out to new movers first, local businesses have the opportunity to shape their shopping habits. As these individuals start fresh in a new area, new movers are ready t

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How to use social media marketing to boost your business

By Max Patel February 20, 2017. When it comes to having a presence on social media, the biggest mistake a local business owner can make is having a social media page just to have one—in other words, because everyone else does. Social media platforms are only a useful marketing tool when you, as the business owner, understand the importance of technology for small business. Having a profile just to “verify” your business online doesn’t quite cut it. Consider some points that pro

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FREE Marketing eBook for local business owners

February 14, 2017. Ever wondered how to promote your local business? Tried many different advertising techniques but never found the best marketing solution for your small business? Marketing your local business can be easy if you target the right customers. Customers that are more likely to try out your business and become loyal customers. We at Welcomemat have put together an important checklist for local business owners or merchants who want to increase their base of loyal customers.

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Welcomemat ranks the top 10 Zip Codes for Pizza Restaurants

February 9, 2017. Today is National Pizza Pie Day and we are honoring the countless pizza restaurant owners across the country who work hard to keep our love alive through their great local pizza restaurants. “Who doesn’t love pizza? It’s easy to share with your family or enjoy yourself,” said Brian Mattingly, CEO of Welcomemat Services. “We decided to have a little fun to celebrate the pizza holiday by analyzing our internal data and provide our rankings of where pizza popular

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Learn how reward programs can transform your local or franchise business

The reward program strategy for small businesses is simple: encourage repeat visits by offering a gradually building reward or benefit program based on making repeat purchases at your local business. This is a basic but powerful strategy for small business owners. Manta’s and BIA/Kelsey’s joint report “Achieving Big Customer Loyalty in a Small Business World” revealed that 64 percent of early adopters who already have a customer loyalty program in place report that their program has be

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