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NEWS & EVENTS

How to Use Welcomemat’s Marketing Technology

A behind the scenes look at the data and technology that goes into every Welcomemat direct mailer and how you can take full advantage of your data.   As a marketing company focused in local markets, we often get asked questions like, ‘How does Welcomemat target locally?’ and ‘What can I do with Welcomemat’s data reports?’ We love these questions, quite frankly, because we have good answers! In this blog were going to take you behind the scenes at Welcomemat for a peak into the

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Local Marketing Tip: Find New Customers Now!

Want to know the best time to get new customers for your local business? It may surprise you to learn that peak moving season offers the highest volume of consumers with the highest potential of becoming a long-term customer at your business. From the consumers standpoint moving, whether across the neighborhood or across the country, can be an exciting time- but there is no doubt that it can also be a stressful time. While the logistics of moving is stressful and time consuming enough, layer

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Reach Your Salon Marketing Success Goals

Hear about the salon marketing success other owners have achieved with the Welcomemat direct mail marketing program.   “Welcomemat has helped us grow exponentially! New customers come in, they love us, then they come back!” - Mason Hollandbeck, Salon Red Watch the Full Testimonial Reach Your Best Clients What if we told you that you could reach an audience that was 5X more likely to be a repeat client for your salon? What if that audience consisted of brand new people every mont

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Crafting Your Message for Optimal Marketing Results

Your 4 step guide to creating a compelling and impactful local business marketing message for your brand that appeals to your target audience.   This blog is the second part of a series, so if you haven’t read our recent post, Local Business Marketing Hack: How to Define Your Audience, be sure to check it out first! After building off the foundational steps of defining your audiences through personas, it becomes easier to work towards a focused marketing message. Now that you under

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A Restaurant Marketing Success Story

Looking for a creative, consistent, and turn key restaurant marketing plan? The details are all in the audience.   As a 15 year old direct marketing company Welcomemat Services has worked with thousands of restaurants across the country and it’s always for the same reason – they want new customers. Most restaurant agree that marketing and finding new customers is one of their major paint points. Knowing that a loyal restaurant customer will bring about $900 a year into the business

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Hot Salon Marketing Trends for 2018

The days of organic word of mouth marketing are over-- Check out the 3 hottest tips to get your local salon noticed in your community with these great salon marketing strategies.   With 15 years of salon marketing experience under our belt, nothing makes us at Welcomemat Services cringe more than hearing that your only marketing strategy is word-of-mouth marketing. In 2018 it’s just simply not enough to rely on happy clients to spread the word to all of their friends and fill your boo

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Fox Business Features Welcomemat Services

Insights and trends from Welcomemat founder Brian Mattingly on how tax reform is affecting small businesses -- and how to find the silver lining.   Watch the latest video at foxbusiness.com   On May 3rd, 2018, Fox Business News invited Welcomemat Services founder and CEO Brian Mattingly onto their national television channel to speak about the impact of tax reform legislation on small business America. As the head of a direct marketing company targeting new movers, Mattingly wa

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Buzzworthy Restaurant Marketing Tips

How to use marketing to create a word of mouth buzz around your local restaurant and gain more long-term customers.   Most local business owners will tell you that their best customers first came to their business after hearing about how great someone else’s experience was. In fact, according to Nielson, 82% of Americans say that they like to get recommendations from friends and family before making purchase decisions, and that stat jumps to 92% when looking at the millennial genera

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How You Should be Using Direct Mail Marketing

Direct response marketing could be the most effective way to market your local business, if you’re doing it right.   Marketing-Communications is slowing fading into the background to terms like data-driven marketing and marketing-technology. The power of digital technology encompasses our lives- both professionally and personally making it hard to imagine life without the conveniences of our digital resources. The phenomenon quickly changed the way both corporations and local business

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Local Business Marketing Hack: How to Define Your Audience

One of the most common mistakes local businesses make when creating a marketing strategy is trying to appeal to everyone. When you cast too wide a net, there’s a strong possibility that you’re just tossing marketing dollars out the door.   Media has become crowded and consumer attentions have become shorter. For example, recent reports show that 93% of marketers use Facebook marketing and that consumers spend less than 3 second considering your ad. Given the volume of ads and the li

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The Data You Need to Bring Your Local Business Marketing into 2018

  Learn how other car washes have used the Welcomemat Perfect Match Postcard Program to pinpoint their best customers, build customer data profiles, and revolutionize their car wash marketing strategy.   What is the Perfect Match Postcard Program? Welcomemat’s exclusive direct mail marketing program uses data models to target consumers in your neighborhood that are most likely to be a loyal customer to your small business. Is the postcard customized? Each jumbo-sized postcard i

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