Targeting New Movers – Your best chance to increase customer loyalty

By Max Patel, April 6, 2016. Tupperware is a multinational brand which sells a wide range of plastic containers for typically storing, refrigerating and heating food. The most interesting aspect of their marketing model is they shed no budget on advertising but rely only on word of mouth communications. They encourage existing customers to throw parties to showcase their Tupperware product line to their friends and that is how they increase their sales and lead generation activities. Having recently kicked off a…...
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Successful local merchants follow this checklist!

By Max Patel, March 29, 2016. Look around you and identify those local merchants with staying power. Under the hood, these businesses are owned by local business owners who understand the value of advertising and marketing their businesses to stay ahead of their competition. Those local merchants who aren’t looking for ways to expand their business and gain new customers, can be opening themselves up to being beaten in the current competitive environment. With today’s rapidly expanding demographic mix and…...
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Up-rise in Car Wash marketing

By Max Patel, March 21, 2016.   It is that time of the year again- flowers are blooming, trees are blossoming and people are out in their local communities enjoying the Spring air. Along with all of the exciting newness surrounding Spring comes the pollen. While pollen can affect some people with allergies, it affects ALL people who drive cars by creating a thin green cover on most vehicles. While pollen can be a nuisance to some people, car washes…...
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Don’t miss out on these powerful ideas to make sure your customers come again!

By Max Patel, March 21, 2016. It is no secret that a repeat customer at your store can get you a much higher return value as compared to a one-time visitor. A repeat customer is more likely to order more, become a word-of-mouth advocate or even be more willing to provide important feedback. Once you have defined a strategy to get new visitors to your business, it is equally important that you create a plan for building long-term loyalty. Rewarding…...
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5 ways to increase your loyal customer base

By Max Patel, March 18, 2016. We know how busy managing your store can get with you trying to wear so many different hats while running your own business. This leaves little time to make sure your shop is getting enough traffic while you juggle tasks on a daily basis. Having a steady inflow of new loyal customers is one of the most important things you can do for your local business to sustain long-term growth. Having an organized system…...
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Local marketing – are deals and discounts going to produce long-term customers?

I was once told by a prospective restaurant client that running a coupon (or deal) seemed like a much more economical proposition than offering new movers moving into his area an invitation to try his business shortly after their move. After looking into this, it was concluded that while it may seem inexpensive on the surface to mass market using a coupon or a deal (shotgun marketing), the long-term cost of a shotgun is much more than a rifle (new mover marketing). After further analysis, it…...
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So, you want customer loyalty?

It takes commitment to run a business, and the commitment of loyal customers keeps our businesses running. So it’s doubtful that any serious (or sane) entrepreneur who delivers great products and services wants most customers to come once and never return. Statistics show that it’s much more cost-effective to retain customers than to acquire new ones. But we live in a world in which our customers’ e-mailboxes are flooded with deals and downloadable coupons for everything from bracelets for toes to braces for…...
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Coupon illusion and local marketing

The number of businesses offering deals is limitless, which makes it known that coupon users exist in all markets. These are customers who shop around for the best deals and choose a restaurant, salon, etc. for the cheapest price. Businesses fall trap to the traffic and quick sales of these daily deals but struggle to convert coupon redeemers into loyal customers whether they enjoyed their experience or not. Studies show that deal seekers are loyal to the deal and not…...
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Loyalty marketing – an effective treatment for growing your business

When I think of loyal customers, what comes to mind is the renowned Cheers theme song, “Sometimes you want to go/Where everybody knows your name, and they're always glad you came.” Now if only we could all have loyal customers like Cliff Clavin and Norm Peterson at our businesses every day. What resonates with this song is that “the experience” is as important for customers as it is for your business. There is a tremendous value to fostering great relationships,…...
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