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Our Blog

Finding Success with Your Hardware Store Advertising

See for yourself how Ace Hardware finds advertising success with targeted direct mailers that provide a steady stream of new loyal customers.   Local hardware stores are a staple in every neighborhood – and for good reason, because most consumers appreciate and prefer the level of expertise and trust that the local hardware store provides which cannot be matched by the big box retailers. So, what is the biggest struggle for local hardware stores? Generally, it’s timely awareness. With

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The 4 Most Meaningful Marketing Metrics for Local Marketing Success

Small business doesn’t mean small marketing – In fact, it typically means big marketing goals with less time and minimal resources. Make the most of your local marketing efforts while keeping your goals big by streamlining your measurement metrics into the 4 must haves. We’ve talked before about the importance of speaking directly to your audience and avoiding the mistake of ‘casting too wide a net’ when it comes to local marketing. Being specific creates relevancy, and relevancy is k

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5 Best Practices for Building Great Email Subject Lines

Make the most of your email marketing efforts! Get sky-high email open rates using these 5 best practices for building great email subject lines. We live in a digital world. Many of us spend more time communicating through digital channels like email, text, and social media than through face-to-face verbal communications. In fact, a study came out recently that said 74% of Americans age 35 and younger prefer digital communications to in-person communications. Given the strong preference for dig

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An Urgent Care Marketing Success Story

Marketing for your urgent care center doesn’t have to be complicated! Check out how this Welcomemat client consistently builds their patient base and keeps them engaged!   Medical marketing specialists know that while patient care is the primary responsibility of their medical practice, informing community members of their options and resources, is also a high priority for community safety and health benefits. Welcomemat client, Bonita Community Health Center has been using Welcomemat

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Welcomemat’s Innovative Thought Leadership is Featured in Forbes

Recently Forbes Featured Welcomemat Services CEO Brian Mattingly about the struggles that the local business community faces in a strong national economy- and how to innovate and succeed despite!   With the U.S. unemployment dipping below 4% and the nation's economy moving in an upward trend, consumer spending is also increasing. While these trends are positive for the overall economic climate of the country, Welcomemat Services CEO Brian Mattingly addresses the headwinds that these tre

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Local Marketing Insights: The Fall Consumer Shift

A deep dive into the fall consumer shift and how your local business can capture and capitalize on the consumer habits that the fall season brings.   As July comes to an end, so do summer vacations and the freedom from routine brought by the summer season. As your customers transition into the mindset of the upcoming fall season, their consumer habits are transitioning as well. As a business owner, if you understand your customer’s mindset as it shifts from season to season, then you

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3 Reasons Why Email Marketing is Important for Local Businesses

Local business ownership requires exceptional time management skills and efficiency. In this blog we’ll outline the top 3 reasons why local email marketing can be the best bang for your buck marketing tactic!   The best thing about email marketing is that everyone has an email address. Email is personal enough that 82% of America’s check their personal email daily, but impersonal enough that 61% of people enjoy receiving promotional emails. The number one reason that consumers are h

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As Nashville Grows, New Movers Flock

Welcomemat’s patented new mover data reporting was recently featured in the news for showcasing how the economic growth in Nashville, TN has impacted population growth. Earlier this year Forbes named Nashville number #7 on their annual list of America’s fastest growing cities – quite a jump from its #20 ranking in 2017. The economic momentum in Nashville pushed us at Welcomemat to explore how the economic growth has impacted the new mover volume in the Tennessee area in and around Nashvil

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Simplified Auto Repair Marketing Strategies to Win Your Best Customers

We’ve simplified your auto marketing plan by breaking out the only 2 marketing strategies you need to reach and retain your best customers.   Given that 95% of American households own a car, auto repair shops are a staple business in every neighborhood. And while it seems that there is always a repair shop around the corner, many consumers acknowledge that convenience is not always the most important factor when choosing their mechanic. Many are willing to drive a few miles further to

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Perfecting the Strategy for A Great Local Marketing Campaign

Connecting with your audience is the key to effective marketing – So, we’re breaking down your no-sweat strategy for creating an impactful local marketing campaign!   This blog is part of a monthly series to guide local business owners on how to find the best new customers for their products and services. Check out the first blog on How to Define Your Audience  and the second in the series: Crafting Your Message for Optimal Marketing Results. Once you have defined your audience

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