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Our Blog

Why Our Direct Mail Marketing is Successful

Average direct mail sees anywhere from .5-2% response rates while Welcomemat’s direct mail sees higher rates from 3-20%. Learn how our technologically advanced approach to direct mail marketing can be an essential local marketing strategy for your business.   Targeted Welcomemat’s Direct Mail New Mover Marketing program is specifically targeted to the customers who need you most. Our program will help your business reach all of new families moving into your area. These families have

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How to Write Great Email Subject Lines

Did you know that across all industries, only ~24% of emails are opened? Email marketing can be a comprehensive marketing strategy for your business, if you’re doing it right. Follow these tips to make sure your emails are getting opened and not sent to the trash.   Personalization Adding personalization to email blasts can increase open rates by 50%. You can do this by simply adding a name to the subject line. Even mentioning a city or local event in the subject line can lead to much

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Effective Digital Marketing for Spas

There’s no denying that digital marketing has taken over in the past few years and it’s showing no signs of slowing down. As a spa owner (or any type of business owner), how do you keep your marketing relevant and effective? To get ahead in the spa marketing space, it’s deemed necessary to be active on the web, whether that’s a website, social media or email. Through a website, you will be able to educate customers on the necessities, like location details and contact information. We al

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4 Ways to Start Marketing Off Strong in 2019

Leave the fleeting marketing strategies in 2018, it’s time to implement effective local marketing strategies that will reap profit and return for your business this year.   1. Promotional items As a small business, marketing can be costly if you’re not allocating money in the right ways. Ideally, you want to incorporate the strategies that provide maximum return at affordable prices. Promotional products are a low cost, high return option to integrate into your marketing plan in 2019

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Welcomemat Services 2018 in Review

Welcomemat Services celebrated our 15th year in business by closing out 2018 strong producing record-high growth in revenue, programs offered and franchising. Since starting in 2003, Welcomemat has focused on providing affordable marketing solutions to local businesses across the country. The patented data-tracking and targeting models built by Welcomemat allowed us to grow revenue year-to-date by 25% and surpass growth expectations for 2018. This year, Welcomemat rolled out multiple new digita

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The New Years Effect: Why marketing is most effective at New Years

New Years is an exciting time for businesses and consumers alike. For consumers, the new year offers the opportunity for fresh starts and new beginnings. For businesses, the new year offers the opportunity to advance technologically and grow sales. So- how will your business capitalize on the “New Years Effect?”   Everyone loves New Years! It’s a time to reflect on the past year and plan ahead for the year to come (with confetti and streamers, of course). It’s a chance to make l

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Reach Your Pizza Marketing Goals

Learn about the turnkey direct mail marketing service pizza restaurant owners are utilizing to reach new customers and grow their sales.   Over the past 15 years, Welcomemat Services has become a trusted marketing consultant to hundreds of pizza restaurants across the country. By combining our patented response tracking and high value responder models, Welcomemat has changed the marketing game for pizzerias everywhere. Welcomemat’s marketing plan for pizza restaurants allow pizza rest

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Ways to Grow Your Local Business in 2019

As 2018 comes to a close, it’s time to explore new small business marketing opportunities to grow your local business in 2019. While there are plenty of advertising ideas for small businesses out there, here are a handful of effective local marketing ideas for business owners to consider when planning for 2019.   1. Budget for the New Year   Budgeting seems to be a daunting task for small business owners, mainly because most have no idea where to begin. It’s critical that y

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Social Media 101 For Local Business Owners

Social media has become more than a marketing buzz word. With more than 70% of local business owners utilizing social media for their marketing campaigns it’s clear that business owners understand that they need to be on social media. At Welcomemat we work with small business owners every day to help them build great local marketing plans- and while most of our clients agree that they need to be on social media, there is also an overwhelming wave of ambiguity that surrounds the platforms and

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5 Simple Small Business Saturday Marketing Tips!

Each year on Small Business Saturday, consumers get excited to kick off the holiday shopping season by supporting the local businesses in their neighborhood. American Express founded the shopping holiday to drive more awareness and traffic to the brick and mortar shops that keep the local communities unique and thriving. This year the holiday falls on Saturday November 24th. With more than 30 million small businesses across the US, there are plenty of local options for shoppers – so how do

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Festive Holiday Marketing that Drives Results

The end of the year is the busiest season for marketing! With the holidays approaching and consumer spending skyrocketing, marketing budgets tend to expand as well. So, the question becomes, how can you make sure that your local marketing stands out? Knowing that your customers are going to be flooded with marketing messages across all marketing channels it’s important that you consider a strategy for how and where you’re going to reach your customers with your holiday marketing message. Mo

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