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Our Blog

Restaurant Marketing Case Study

Over the past 15 years, Welcomemat Services has developed a comprehensive restaurant marketing program that has helped hundreds of restaurants grow sales. Check out one of our restaurant marketing success stories!   For some restauranteurs, there just isn’t enough time in the day. Between operating a business, managing and troubleshooting, where does marketing fit in? Creating the perfect all-day offerings, balancing healthfulness and even marketing innovation are just a few of the cr

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Slices of Knowledge from the International Pizza Expo

Welcomemat Services had a great time exhibiting at the 2019 International Pizza Expo in Las Vegas. After a week of connecting with pizza restaurant owners and operators, here’s what we learned: In between tasting cheeses and wood-fired pizzas, we were able to talk with hundreds of restauranteurs about what it’s like to own a pizzeria (or any restaurant). In the United States alone, there are thousands of pizzerias set to open up in 2019. We also learned that just making good pizza isn’t

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Top 10 Marketing Tips Learned at IFA 2019

What a week it was at the 2019 IFA Convention in Las Vegas! With today's leaders in marketing and innovation coming together to share new ideas and momentous speakers like Gary Vaynerchuck and Carly Fiorina, many attendees claimed it felt overwhelming to try and soak up all the knowledge being passed over the course of the week. In order to help our franchise partners retain some of the valuable knowledge gained at the IFA convention, we decided to share our Top 10 Marketing Tips Learned at

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Salon Marketing Success Story

Welcomemat Services’ advanced marketing tools have helped hundreds of salons across the country reach their marketing goals. Read below for one of our many salon marketing success stories!   There are plenty of ways to market your salon but which of the many salon marketing tactics work best? When a new family moves to town there are multiple businesses that they look to replace, such as a doctor’s office and a hair salon. These new movers have no brand loyalties in their new com

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How Targeted and Trackable Postcards can be a game changer for your business

Did you know that hyper-targeted direct mail with custom graphics and an enticing offer can see redemption rates as high as 10%? Welcomemat Services has uncovered the secret to making direct mail postcards successful for your business.   By partnering our extensive data insights and patented trackability, Welcomemat has created an exclusive direct mail marketing tool that allows your business to reach its most likely customer, and likely customers only. Through our Perfect Match Postcar

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Pizza Marketing Guide

Being a trusted resource for hundreds of pizzerias across the country has given Welcomemat Services exclusive insight into what it takes to successfully market a pizza restaurant. Check out our step by step Pizza Marketing Guide!   Be on social media There’s no denying that we are living in the digital era. An era where everything is accessible at the tap of a finger, including restaurants. In fact, 60% of people look up restaurants online before they visit. Odds are if consumers are s

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What’s Your Marketing Game Plan?

As we gear up for Super Bowl LIII, hosted in our great city of Atlanta, GA, it has us thinking about game plans. Just as teams need game plans to win, your local business needs a foolproof marketing game plan to be successful. Every year before the NFL draft, coaches will gather in their war room to assess the team’s needs for the upcoming season. If they need more protection for the quarterback, they will likely draft an offensive lineman. If want to force more turnovers next year, they will

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Why Our Direct Mail Marketing is Successful

Average direct mail sees anywhere from .5-2% response rates while Welcomemat’s direct mail sees higher rates from 3-20%. Learn how our technologically advanced approach to direct mail marketing can be an essential local marketing strategy for your business.   Targeted Welcomemat’s Direct Mail New Mover Marketing program is specifically targeted to the customers who need you most. Our program will help your business reach all of new families moving into your area. These families have

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How to Write Great Email Subject Lines

Did you know that across all industries, only ~24% of emails are opened? Email marketing can be a comprehensive marketing strategy for your business, if you’re doing it right. Follow these tips to make sure your emails are getting opened and not sent to the trash.   Personalization Adding personalization to email blasts can increase open rates by 50%. You can do this by simply adding a name to the subject line. Even mentioning a city or local event in the subject line can lead to much

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Effective Digital Marketing for Spas

There’s no denying that digital marketing has taken over in the past few years and it’s showing no signs of slowing down. As a spa owner (or any type of business owner), how do you keep your marketing relevant and effective? To get ahead in the spa marketing space, it’s deemed necessary to be active on the web, whether that’s a website, social media or email. Through a website, you will be able to educate customers on the necessities, like location details and contact information. We al

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4 Ways to Start Marketing Off Strong in 2019

Leave the fleeting marketing strategies in 2018, it’s time to implement effective local marketing strategies that will reap profit and return for your business this year.   1. Promotional items As a small business, marketing can be costly if you’re not allocating money in the right ways. Ideally, you want to incorporate the strategies that provide maximum return at affordable prices. Promotional products are a low cost, high return option to integrate into your marketing plan in 2019

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