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Our Blog

Celebrating the Past 15 Years by Looking to the Next 15

As Welcomemat celebrates 15 years of local marketing partnerships, we reflect on what has made the first fifteen years so successful for the organization and small businesses across the country. “You have two choices in life: you can dissolve into the mainstream or you can be distinct. To be distinct, you must be different. To be different, you must strive to be what no one else but you can be.” - Ashley Alan-Pitt Fifteen years ago we put a stake in the local marketing space using data m

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Welcomemat’s Innovative Thought Leadership is Featured in Forbes

Recently Forbes Featured Welcomemat Services CEO Brian Mattingly about the struggles that the local business community faces in a strong national economy- and how to innovate and succeed despite!   With the U.S. unemployment dipping below 4% and the nation's economy moving in an upward trend, consumer spending is also increasing. While these trends are positive for the overall economic climate of the country, Welcomemat Services CEO Brian Mattingly addresses the headwinds that these tre

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As Nashville Grows, New Movers Flock

Welcomemat’s patented new mover data reporting was recently featured in the news for showcasing how the economic growth in Nashville, TN has impacted population growth. Earlier this year Forbes named Nashville number #7 on their annual list of America’s fastest growing cities – quite a jump from its #20 ranking in 2017. The economic momentum in Nashville pushed us at Welcomemat to explore how the economic growth has impacted the new mover volume in the Tennessee area in and around Nashvil

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Fox Business Features Welcomemat Services

Insights and trends from Welcomemat founder Brian Mattingly on how tax reform is affecting small businesses -- and how to find the silver lining.   Watch the latest video at foxbusiness.com On May 3rd, 2018, Fox Business News invited Welcomemat Services founder and CEO Brian Mattingly onto their national television channel to speak about the impact of tax reform legislation on small business America. As the head of a direct marketing company targeting new movers, Mattingly was able t

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Small Business Champions in the Top Neighborhoods Across America

These small business champions know how to use great local marketing in their top growing neighborhoods to keep loyal customers!   For the second year in a row Welcomemat Services, a data driven marketing provider for the local business community, has ranked the top 25 neighborhoods of America for small business support. In October the full list was released and it’s been exciting to see the overflow of community pride and support that has continued to flow out of these communities an

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America’s Top 25 Best Neighborhoods for Small Businesses

Almost 30 million small businesses flourish in their local communities with the support of their surrounding neighborhoods.   For the second year in a row, Welcomemat Services applied the data driven principles that power their services towards uncovering which neighborhoods of America ranked the best for small business support across the country.  Welcomemat Services narrowed a list of 375+ communities down to the Top 25 based on algorithms factoring those neighborhoods that ranked

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Welcomemat CEO Talks Direct Mail Marketing on the NYSE Floor

NYSE Interview – Welcomemat’s New Mover Marketing Program At Welcomemat, we work to help small businesses succeed – and we love to tell people how! So when Cheddar invited us up to the Big Apple to share how a new mover marking program can add rocket fuel to your business, we obviously jumped at the chance. Last week, CEO Brian Mattingly was interviewed by Hope and Corey of Cheddar on the floor of the New York Stock exchange! You can view the full video here: Direct Mail Marketing I

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Welcomemat made its presence felt at the Franchise Expo Live

April 12, 2016.   Welcomemat Services had a really good couple of days earlier this month at the Franchise Expo Live held in Raleigh-Duhram on 1st and 2nd of this month. It was an expo that helped people take a leap in the business world and explore their potential of owning a business franchise. Read the full article here.

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Fitness, Wellness and Health at Welcomemat

By Max Patel, March 30, 2016. Welcomemat Services kicked off its spring Power Walk program last week with a team trail walk to the Path 400 Greenway trail in Buckhead. The Power Walk program is designed to keep the Welcomemat corporate team moving and energized by focusing on exercise and health. The walk is a monthly initiative to promote wellness and to inspire creativity and build relationship among our team members. “Being outside of the office environment and spending time outdoor

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Welcomemat gives NFL athletes a promising business opportunity through franchising

Atlanta, March 22 & 23. Welcomemat Services partnered with Ascending Athletes at their business symposium event in Atlanta Georgia to give former & current athletes from NFL, MLB, NBA and other professional leagues a look into franchising as a potential next move in their careers. The event which was held in Atlanta on March 22nd and 23rd was attended by several former and current athletes who are considering business ownership and franchising. Attendees were able to talk about their s

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Welcomemat aims to match new Manatee County residents with small businesses

PALMETTO -- When Sharon Barhorst moved to Palmetto in 1997 from Dayton, Ohio, there wasn't a welcome basket at the door to celebrate the new neighbor. That neighborly tradition faded away in many communities long ago but now, in conjunction with an Atlanta-based company, Barhorst is hoping to give a 21st century face to the gift basket. Barhorst is a new franchise owner of Welcomemat Services -- a company that links small businesses to new residents through special offers and fre

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