Advertising for Arts and Entertainment
Welcomemat Services offers its exclusive welcome program for the arts and entertainment in select cities across the nation. The Welcomemat Cultural Edition takes the traditional Welcomemat Program’s greeting package of gift certificates delivered into the hands of new movers and shifts its focus on highlighting the cultural arts.
The Welcomemat Cultural Edition package contains a specific collection of personalized gift certificates from participating cultural and entertainment organizations inviting each new mover to visit and experience each respective venue. The technological sophistication of this Welcomemat Program provides some of the nation’s premiere cultural venues with access to data analytics and in-depth information about the new population moving into their respective locale.
Studies have concluded that it takes nearly 18 months for a new mover to visit a cultural venue. The Welcomemat Cultural Edition speeds up the visit time, bringing visitors, revenue and membership more quickly. The Welcomemat Cultural Edition provides the opportunity for new movers—individuals and families—to become quickly familiar with the cultural arts organizations in their new community.
The Marketing Tools and Data You Need for Success
The Welcomemat Cultural Edition program has been utilized for over a decade in the Atlanta area and has been recognized as one of the most successful and technologically powerful marketing and data mining tools by the cultural and entertainment organizations that participate in the program. The program has been expanded to Charlotte, Phoenix and is being offered in other cities.
Participating organizations include:
- Art Museums
- Children’s Museums
- Science Museums/Planetariums
- Botanical Gardens
- History Museums
- Entertainment Venues
- Hall of Fames
To see if the Welcomemat Cultural Edition offers a marketing solution in your city, please contact our corporate office.