By Max Patel, March 29, 2016.
Look around you and identify those local merchants with staying power. Under the hood, these businesses are owned by local business owners who understand the value of advertising and marketing their businesses to stay ahead of their competition. Those local merchants who aren’t looking for ways to expand their business and gain new customers, can be opening themselves up to being beaten in the current competitive environment.
With today’s rapidly expanding demographic mix and an ever ending inflow or new businesses to serve customer demands, it has become harder to run and grow a successful business. Furthermore, loyalty is the cornerstone of any local business. Building a repeat and loyal customer base requires strategic thinking and a solid game-plan.
We at Welcomemat services have put together an important checklist which serves as a “must do” for any local business or merchant to help drive loyalty.
The first item on the checklist is building relationship with your customers. Customers love it when they are made to feel special or cared for, and this is valuable to any customer.
Below is a checklist that every local business owner should consider before they have set their other marketing tools and strategy in place.
- Build a relationship with you customer
- Personalize their experience
- Offer a solution to their problem
- Think about their customer journey
- Customer service is the best weapon
- Appreciate their visit with a “Thank you” card
There are many other tricks that you need to follow and stay ahead of your competition. Download our eBook to lean more and get other useful tips for your local business.
About the author:
Max Patel is our communications manager & helps the marketing team build campaigns & programs for business owners to get new loyal customers.