By Max Patel, April 14, 2016.
When it comes to having a presence on social media, one common mistake the local business owner commits is when he feels obligated to have a social media page just for the sake of having one and just because every business around him has one.
Social media is a platform that is best used when you as a business owner understand the importance of it and its purpose.
Consider some points:
One billion people actively use Facebook every month
500,000 people use Twitter every month
5 million photos are uploaded to Instagram every hour
3,600 hours of video are uploaded to YouTube every hour
Below are a few tips that a local business owner will find helpful for a social media strategy.
What is your goal of having a social media page?
Is your goal to interact and engage with your current loyal customers? Or is it, to build awareness for your brand outside of your current customer circles? Or do you want to drive direct response by running local promotions? The structure of the page will drastically change depending on your social media goal. So determine your goal before creating a page and be consistent with postings.
Be consistent and periodic not random
Sometimes you may feel that you are already wearing many hats in your business and the thought of adding another item to your duties such as periodic postings on your social sites can be a bit overwhelming. With a defined strategy and defined posting calendar, the work can be minimal for large returns.
A good starting point would be to make a calendar of postings to follow on a weekly basis. Furthermore, there are several options of auto-posting softwares and tools available that you can use to automate your posts in advance so you can set aside one specific time to do all of your upcoming postings.
Different strategies for different platforms
Depending on your type of business and your social media goal, you should choose the best social media platform that will work for you and where your customers are active.
For example, if you are a restaurant, platforms like Facebook, Instagram, and Twitter could be areas of interest for you. But if you are an establishment selling only to businesses, it may be important to consider that LinkedIn has proved to be more than efficient for this target set.
Each platform has its own rules of engagement and it is vital to understand that your Facebook page will contain different styles of postings than any other platforms like Twitter for example.
Don’t be idle
Once set up, don’t just leave the page with only a few details about the business. An inactive page is more of a brand killer than a non-existent one. Gather ideas to like and interact with similar pages, share fun and useful content that will click with your potential audience and try to generate maximum user interaction (User Generated Content) by holding contests, challenges, asking questions, etc. All these will make sure your page is more visible to your target audience and will help you achieve your goal.
One thing you will learn about social media is that this platform gives everyone a voice. Take this opportunity to directly improve customer service and interaction. Respond, engage, and interact. You can learn so much by interacting with your audience and build strong customer loyalty at a much faster pace.
Once you have your page set up on a social media platform, try experimenting with paid ads. They are comparatively cheaper and extremely targeted to get those extra set of eyeballs for a better ROI. You can boost posts to increase exposure as well.
Welcomemat Services helps local businesses connect with new movers moving into your community. Our social media reach through our local Facebook pages also allows us to help businesses grow their reach through social media marketing. Connect with us to learn more about how we can help!
About the author:
Max Patel is our communications manager & helps the marketing team build campaigns & programs for business owners to get new loyal customers.