birds eye view of a neighborhood to represent the local vibe of Welcomemat Services. There is a teal green overlay of color and data and mail symbols floating on top of the image.

Reach New Movers First
with Welcomemat’s National Insert Program

Welcomemat’s New Mover Marketing Program is designed to help your brand reach the right audience first. Welcomemat delivers a monthly co-operative mail package targeting new residents shortly after a move.

$240 Billion

– estimated value of the new mover market1


more likely to be loyal to your business2


– the average amount new residents spend during a move3

Sources: 1mymove.com, 2ibid, 3ibid,

Welcomemat Experience & Credentials
  • National leader in new mover engagement
  • Founded in 2003
  • Featured in Forbes, CNBC, Fox Business, The Wall Street Journal, and USA Today
  • Patented data-driven technology through new mover targeting
  • 5 consecutive years on Entrepreneur Magazine’s Franchise 500
  • National coverage driven by local content
    New Mover Program

  • Strong local content drives higher response rates
  • Limited spots for national organizations
  • Category exclusivity
  • National distribution – Universe of ~100K per month
  • Multi-sourced proprietary data compilation using internally-developed hygiene process
  • Targeting new movers in the critical 3-8 week time frame after a move
  • Max size – 5.5 inches x 8.5 inches
Selection of National Account Insert Samples with Envelope spotlighting Strong Local Content and Welcomemat Local Inserts

    Optional Social Pre-Move Targeting Prior to Welcomemat Landing

  • Add integrated national pre-move social media targeting
  • Email matching technology, targeting consumers through social platforms ahead of and throughout the moving cycle
  • 15,000-20,000 targets per month
Mockup Facebook Post featuring Tesla car in front of warehouse building
An image of a family of new movers - mother and father lean heads together in back, with their pre-teen daughter and elementary-age son smiling in front.
    Primary Responder Data

    Based on Welcomemat’s patented data tracking of new mover redemption data, the primary responder data has been determined to be as follows:

    Our Net Worth is $500K-$2M

  • We are in the age range of 28-44 years old
  • We use our Credit Card often
  • We graduated college and potentially have a post-graduate degree
  • Our home is valued from $200,000-$775,000
  • We have 1 to 2 children in the house