Reach New Movers First
with Welcomemat’s National Insert Program

Welcomemat’s New Mover Marketing Program is designed to help your brand reach the right audience first. Welcomemat delivers a monthly co-operative mail package targeting new residents shortly after a move.

$240 Billion

– estimated value of the new mover market1


more likely to be loyal to your business2


– the average amount new residents spend during a move3

Sources:, 2ibid, 3ibid,

Welcomemat Experience & Credentials
  • National leader in new mover engagement
  • Founded in 2003
  • Featured in Forbes, CNBC, Fox Business, The Wall Street Journal, and USA Today
  • Patented data-driven technology through new mover targeting
  • 5 consecutive years on Entrepreneur Magazine’s Franchise 500
  • National coverage driven by local content
    New Mover Program

  • Strong local content drives higher response rates
  • Limited spots for national organizations
  • Category exclusivity
  • National distribution – Universe of ~100K per month
  • Multi-sourced proprietary data compilation using internally-developed hygiene process
  • Targeting new movers in the critical 3-8 week time frame after a move
  • Max size – 5.5 inches x 8.5 inches
    Optional Social Pre-Move Targeting Prior to Welcomemat Landing

  • Add integrated national pre-move social media targeting
  • Email matching technology, targeting consumers through social platforms ahead of and throughout the moving cycle
  • 15,000-20,000 targets per month

Primary Responder Data

Based on Welcomemat’s patented data tracking of new mover redemption data, the primary responder data has been determined to be as follows:

Our Net Worth is $500K-$2M

  • We are in the age range of 28-44 years old
  • We use our Credit Card often
  • We graduated college and potentially have a post-graduate degree
  • Our home is valued from $200,000-$775,000
  • We have 1 to 2 children in the house