Pharmacy Marketing

Pharmacy Marketing Case Study: Welcomemat Services

Family Pharmacy in Aiken, SC has used Welcomemat’s pharmacy marketing program for 6+ years. See how Welcomemat’s data-driven marketing can help your pharmacy reach hundreds of new customers:

Over the past 15 years, Welcomemat has built a foolproof marketing strategy to help businesses of all industries reach their most likely customer. We do this by targeting a niche audience of new movers. Families that have just moved to a new neighborhood are looking for local businesses around them to become loyal to. If you reach this consumer at the right time, you can secure a loyal customer for your business for the next 5-6 years. Consistently targeting this audience will ensure a steady flow of new customers to your business.

Family Pharmacy in Aiken, SC has partnered with Welcomemat for over 6 years to reach new movers in their community. Family Pharmacy welcomes new families to their neighborhood by offering them a $10 gift certificate. Welcomemat will bring in the new customers and leave the rest up to you!

Pharmacies are a trusted resource for families. With the influx of ‘big box’ pharmacies, it’s important to still market your local pharmacy. An astounding 90% of Americans prefer to shop local and half of millennials are willing to pay more to support a small business. With those statistics, local pharmacy marketing is a no brainer.

Check out this video of Family Pharmacy on why they love using Welcomemat and how it has helped their pharmacy be successful:

Through Welcomemat’s new mover marketing program, Family Pharmacy is able to reach over 250 new families that are moving in around their business each month. These consumers, with the highest propensity for loyalty, are a high value target for local businesses. Reaching 250 families each month allows Family Pharmacy to consistently market and target new pharmacy customers. The average American spends $1,200 a year on prescription drugs, not including other over-the-counter drugs and basic necessities that can be purchased at a local pharmacy. If the value of a new customer for your pharmacy is over $2,000 a year and Welcomemat allows your pharmacy to secure 4 new, loyal customers each month, that’s over $90,000 in business in just 12 months.

If your business is looking to reach new customers, contact Welcomemat today!