Apply these plant nursery marketing tips to continuously grow your customer base all year long.
It is important for plant nursery owners to keep business booming, even after spring has come and gone. Local business owners now have access to agency-level marketing ideas, making it easier and more cost-effective than ever to leverage the best garden center marketing tools, tricks and techniques available.
Here is a list of some of the top plant nursery business ideas deemed to be ever-green by marketing experts:
Use social media to your advantage
This is a garden center marketing technique that might seem obvious, but a high number of local business owners struggle to employ the right social media tactics that see a return on investment.
Especially when organic, or unpaid, social media posts now reach less than 2% of your social media followers. Additionally, when you only have two seconds to grab a user’s attention with a social post before they scroll past it, quality graphics, images and paid content are necessary. Many local business owners will find that the money spent on digital and social marketing is minimal compared to the return. If you can’t fit social media marketing into your budget this year, simply start small by sharing photos of new plants that arrive, promote sales or spotlight employees.
Reach targeted audiences
Few methods of reaching new loyal customers are as effective as sending personalized direct mail marketing to a hyper-targeted audience of local homeowners. New mover marketing is the most effective strategy for building your plant nursery customer network. Welcomemat’s new mover marketing program focuses on those individuals and families that have recently moved homes and are looking for a new garden center to fill their needs. For garden centers that are looking to consistently build their customer base, this tool is proven to be successful.
Optimize your website for SEO
Getting more customers to your plant nursery has a direct relationship to the visibility of your website. The better your SEO is, the more likely a customer is to find your garden center when searching online. The blog section is a powerful outreach tool for communicating with new and returning customers. The articles can also be effective at raising awareness of the other programs taking place at your physical location. Contact local organizations and ask them to link to your articles and website to increase search engine rankings. This is a great way to establish credibility while gaining exposure for your newest customers. It is also the perfect place to promote other products, activities and services offered by your business.
Create a unique customer experience
There is a tendency for business owners to overlook the basics of attracting customers using the physical assets you already have available. This includes curb appeal, signage and internal experiences. This is the place to advertise any classes or gardening competitions being held at the location. Make it a great meeting place where people can go to win prizes. Creating a space for unique experiences is effective at leading the customers into a series of activities that will keep them coming back on a regular basis. This means that every point of contact should be optimized.
Building your business with these ideas will generate revenue and encourage repeat business at the same time. These are all great ways to help your garden center marketing efforts blossom without breaking the bank. For more information on plant nursery business ideas, contact Welcomemat today!