Direct mail, while being only one component of the Welcomemat program, is alive and well. Response rates are as high as they have ever been. As more marketers have moved to email, it has opened up less clutter in the direct mail space.
Most successful customer acquisition programs use multiple mediums to successfully engage new customer trials. Welcomemat harnesses this concept by offering digital, mobile and social strategies to tie in with the package being delivered to new families moving into the community creating a multi-pronged strategy to drive loyalty.