We’ve simplified your auto marketing plan by breaking out the only 2 marketing strategies you need to reach and retain your best customers. Given that 95% of American households own a car, auto repair shops are a staple business in every neighborhood. And while it seems that there is always a repair shop around the corner, many consumers acknowledge that convenience is not always the most important factor when choosing their mechanic. Many are willing to drive a few miles further to get their car worked on at the right shop.