Did you know that roughly 17% – 20% of the US population moves every year?
The Northwest Detroit suburbs are extremely attractive to families transferring to the Automotive Capital of the World. Our region hosts the headquarters of all major domestic automobile manufacturers and many Tier- One Automotive suppliers. We are also “home” to the North American Headquarters of most of the major foreign automobile manufacturers. Manufacturing is just one side of our local economy; we are also a high-tech corridor. With Ann Arbor just 15 miles west of Plymouth, our region benefits from world-class medical facilities and cutting-edge research and development companies. Northwest Detroit also has a lot to offer new residents in terms of sports (Tigers, Lions, Pistons, Red Wings), recreation (Maybury State Park, Kensington Metro Park) and entertainment. Our communities are family-oriented and provide year-round activities such as festivals, street fairs and parades. Plymouth and Northville have vibrant, active downtown areas filled with charming shops and a wide variety of restaurants. In an average month, more than 200 new families move to Plymouth. Another 240 families move to Northville every month while almost 400 families move to Livonia. These new residents are a crucial market segment because:
New movers are 5 times more likely to become loyal, long-term customers.
Contacting new movers within 60 days of their move is 80 times more successful than contacting established residents.
New movers stick with their “first picks” 210% longer than new customers acquired from other sources.
For a short period of time after their move, new residents are actively seeking long-term relationships with local businesses. That is why restaurants, hair salons, barber shops, automotive repair shops, car washes, grocery stores and dry cleaners do exceptionally well with Welcomemat Services. We invite new residents to these businesses when they are most receptive to becoming loyal customers.
Welcomemat Services connects local businesses to newcomers with a monthly direct mail campaign utilizing QR-coded gift certificates and a bounce-back “thank-you” card. We also provide key marketing data (name, address, age, gender & income level) for customers who redeem the gift certificates.
Our QR-code enables us to accurately track response rates so our clients can calculate their return on investment. We also provide category exclusivity within specified zip codes. Our system requires minimum effort from our clients and their staff; this allows them to focus on what really matters: their customers!