Our Blog

Sudsy's Case Study- Car Wash + Perfect Match - It feels good to find your perfect match dog car window

The Data You Need to Bring Your Local Business Marketing into 2018


Learn how other car washes have used the Welcomemat Perfect Match Postcard Program to pinpoint their best customers, build customer data profiles, and revolutionize their car wash marketing strategy.


What is the Perfect Match Postcard Program?

Welcomemat’s exclusive direct mail marketing program uses data models to target consumers in your neighborhood that are most likely to be a loyal customer to your small business.

Is the postcard customized?

Each jumbo-sized postcard is designed exclusively for your business with custom graphics fit to your branding. Additionally, each postcard is customized with the recipient’s name to create a personalized experience when they receive the postcard in their mailbox.

How strong are the data models?

Welcomemat has combined our 15 years of proprietary redemption data with the 150+ data points from the top data giant, Acxiom, to develop “perfect match” audience segments for your local business.

What is the Terminal Software Integration?

For car washes, this feature is a game changer! Welcomemat has partnered with car wash software providers to offer redemption codes scannable directly on the car wash kiosk. This feature makes tracking seamless.

What is included on the ROI tracking reports?

Each month Welcomemat sends out a data summary report outlining your redemption volume and audience demographics. Use this data to better understand your customer profiles and to track the long-term ROI of the program.

Sudsy’s Car Wash

Sudsys Car Wash Postcard

Total Mailers: 10,000

Redemption Rate: 8%

800% above direct mail average response rate of .5%-2%


Marketing Made for Your Local Business

Data driven marketing is quickly revolutionizing the way businesses engage with their customers online and offline. Back in 2003 Welcomemat Services recognized that the local business community needed to have access to more data resources, and the company was founded on that principle. Perfect Match Postcard is the latest addition to Welcomemat’s local business marketing options. The program injects direct mail marketing with powerful data points to drive higher redemption rates and grow small businesses with loyal customers in their community. 

Learn More About Welcomemat Services