Small Business Saturday was started by American Express in 2010 to inspire more consumers to shop at independently-owned small businesses. It is celebrated on the Saturday after Thanksgiving — In its honor, Welcomemat this year created rankings to recognize 25 of America’s top neighborhoods for small businesses.
Two Ohio communities made the list based on community vibe to shop local, popularity of the neighborhood and a sense of community belonging.
Scoring was determined by surveying active franchisees in the areas where Welcomemat packages are sent out. Franchisees nominated neighborhoods in their community and answered survey questions based on information that included schools, local vibe, family friendliness, walkability, sense of community, etc. Other ranking data points included increase in movement throughout 2016, Welcomemat redemption levels, income levels of redeemers, age of redeemers. Livability scores from areavibes.com were also used in the calculation. These areas were chosen from the over 500 zip codes Welcomemat delivers to. If full data wasn’t available, averages were used in place. Seasonality was also taken into consideration for mover counts. In the case of a tie, lower income levels were given higher priority in the ranks.