November 22, 2016.
Welcomemat’s recently compiled list of America’s Top 25 Best Neighborhoods for Small Businesses was featured in an Atlanta local news wire.
Pointing specifically to Decatur which was ranked #2 on the list, the article goes on to cover Welcomemat’s endorsement of shopping local this Small Business Saturday.
“As America’s big box stores get even bigger, it’s more important than ever to recognize the power of small business ownership,” said Brian Mattingly, founder and CEO of Welcomemat Services.
Scoring was determined by surveying active franchisees in the areas where Welcomemat packages are sent out. Franchisees nominated neighborhoods in their community and answered survey questions based on information that included schools, local vibe, family friendliness, walkability, sense of community, etc. Other ranking data points included increase in movement throughout 2016, Welcomemat redemption levels, income levels of redeemers, age of redeemers. Livability scores from areavibes.com were also used in the calculation. These areas were chosen from the over 500 zip codes Welcomemat delivers to. If full data wasn’t available, averages were used in place. Seasonality was also taken into consideration for mover counts. In the case of a tie, lower income levels were given higher priority in the ranks.