Target New Movers- Get New Customers
Promote your business to all the new families & individuals moving to your neighborhood every month.
How are you growing your business? With Welcomemat’s marketing solutions, you are targeting a fresh new group of high-value customers each and every month….and these new customers haven’t found their favorite places yet. Get these customers to your neighborhood business before competitors take them away.
Increase Customer Loyalty
Families moving into your community haven’t formed customer loyalties and habits. They are nobody’s customers & turning this group into YOUR regular customers before your competitors get to them can help you grow your business to new heights.
Get New Customers
Your current customer
SOMEONE ELSE’s Customer
This is your current customer base – they are already your regular customers – maintain them with newsletters, loyalty programs, surprise gifts, etc.
These are customers loyal to your competitors. To get them to change habits can very expensive & difficult.
The Latest New Mover & Homeowner Data
The Welcomemat Program is a direct marketing strategy that combines the power of data and new movers. New movers are the secret—these are the new homeowners, individuals, and families who need help to find neighborhood businesses near them. New families and individuals to your neighborhood typically develop over 72 new business relationships shortly after they move.
New movers are a large and highly coveted market. According to US Census Bureau, 17-20% of the population moves each year!
AVERAGE NEW HOUSEHOLD INCOME
New movers spend more on average in their first six months than a typical consumer does in three years.
Studies show that new movers are five times more likely to become loyal customers compared to a settled household.
Why New Movers?
According to Charles Duhigg, author of The Power of Habit, a precisely timed advertisement, sent to a new homebuyer, can change someone’s shopping patterns for years.
- This is the core principle of the Welcomemat platform – reaching out to new families and people who have recently moved when they are going through a life changing event. The timing of this habit change helps you build a strong bond and loyalty with your new customer and creates a steady stream of new regular customers for your business.
- A second principle that the Welcomemat’s new mover marketing program is tied to reciprocity. Introduced in Dr. Robert Cialdini’s book, Influence: The Psychology of Persuasion, the concept of “reciprocity” is simple — if someone offers you a gift, people feel a real sense of indebtedness and will give you their loyalty.
- John Taffer, world renowned restauranteur and host of Bar Rescue, states in an episode of his show – “I would rather give you a hamburger for free on your first visit then discount my product.”
Targeting those newly moving into your local community through the Welcomemat marketing platform and offering a one-time gift can be one of the most powerful marketing solutions for new customer acquisition and long-term customer loyalty that any small business owner or business service can employ for business growth.
Don’t buy an outdated new mover data list from small business directories… trust Welcomemat Services to provide up-to-date customer data with an effective marketing campaign with proven results which is customed to your business type.