INDUSTRY MARKETING
Auto Repair & Lube Marketing
Welcomemat Auto and Lube Solutions uses sophisticated marketing platforms to capture the attention of new and existing customers for your automotive repair and/or quick lube locations.
We Are Your Auto Repair Marketing & Lube Experts
For more than a decade, Welcomemat has been a pioneer in auto service marketing – working with hundreds of auto repair shops and quick lube locations. Our extensive knowledge of the automotive industry has enabled us to develop marketing campaigns and solutions for auto repair shops and quick lube operators of all sizes, all types, and all stages of maturity.
Whether you are a new operator looking to quickly fill up your bays or an established brand or management group looking for ways to communicate to existing or former customers to drive loyalty. Welcomemat’s marketing solutions have been proven and tested at all levels and stages of growth.
Client Experience
A MULTI-CHANNEL APPROACH
Data-Driven Marketing
Welcomemat was founded on concept that understanding data and access to data can lead to more strategic marketing efforts and reduce waste in advertising. Welcomemat has developed quick lube and auto service look-a-like models that allows client to target those who are most likely to become repeat customers and buy additional services.
THE FORMULA
Find the “right” customer, “invite them in,” do a “great job” for them, and “build loyalty”. When this formula is properly executed you get a “stickier” customer who will give you their loyalty and buy auto services all year long and rely on you for longer term standard auto maintenance items – starting with the right customer will lead to stronger loyalty and more referrals.
THE STRATEGY
Welcomemat’s automotive marketing and quick lube strategy begins with capturing your best prospective customers within a certain radius. By overlaying Welcomemat’s look-a-like model to a geofenced area, we can identify those customers with the highest propensity to be long term loyal customers who buy services regularly. Welcomemat’s auto and quick lube marketing model continues to be refined with new data each month.
THE ENGINE
As new customers are captured and entered in your automotive marketing funnels, Welcomemat’s software works intelligently to first bring them in, and then react to customer activity. Communication post purchase is utilized via email and sms.
Grow Positive Online Reviews
Refer Friends & Birthday Clubs
Reminders for Services Based on Time/Mileage
Come Back to Visit Campaigns
Tracking & Measuring
All Welcomemat clients have access to Welcomemat’s marketing dashboard software – GTX – which gives clear real-time tracking measurement of all active digital, blended and traditional marketing campaigns by location or by brand. Tracking through GTX can help determine attribution and identify which marketing strategy is driving the most membership conversions.
INDUSTRY ADVERTISING
Marketing Tools
Perfect Match Digital Ads
Welcomemat’s digital ad programs leverage Welcomemat’s formula for finding the “right” customer, capturing data, inviting them to your experience your auto service or quick lube location, and then remarketing to thank them and encourage loyalty.
The technology and software that Welcomemat has developed to drive Perfect Match Digital Ads integrates digital ad mediums with landing pages, sms, email, code integration and POS integration. Ad delivery, conversion, and attribution, are all visualized in GTX – Welcomemat’s marketing dashboard.
Perfect Match Digital Ads – Local Mapping
Welcomemat has developed a digital integration that allows for auto and quick lube locations to be placed on prominent digital mapping services. Welcomemat clients can gain impressions and conversions by being present on common digital map applications. In areas with high car counts and competition, having a strong presence can be a strong competitive advantage and drive up car counts and revenue.
FlexText™ – Combining the Power of SMS and Email Marketing
FlexText™ is Welcomemat’s premiere program that combines the power of text & email to provide one of the industries most robust solutions for ongoing communications with your customers. Through sophisticated connectivity to point of sale, campaigns can be set to react on activity – helping upsell, drive loyalty, encourage reviews, create referrals and nurture long term loyalty.
FlexText™ provides turn-key solutions to operators including:
Growing Positive Online Reviews
Birthday Club
Holiday Campaigns (i.e. Veteran’s Day – Black Friday)
Website Integrations for Data Collection
Set it/Forget it Drip Campaigns
On Demand SMS
Digitally Integrated Direct Mail Programs
Welcomemat’s automotive and lube direct mail offerings integrate the proven reliability of traditional mail with integrated digital technologies. Whether you are launching a brand-new location launching a seasonal promotion, dropping a holiday promotion, sending a reminder for auto or lube services, reaching out to those who are newly moving into the community, or even playing defense for when a competitor is coming to the market, Welcomemat’s direct mail options give you flexibility, tracking, retargeting options and revenue growth.
NEW MOVER
Welcomemat’s new mover targeting is the perfect engine for driving growth from those who newly move in-and-around your location(s). There is no better way to grow than inviting those who just moved into the community to visit your location before your competitors does.
JUMBO PERFECT MATCH POSTCARDS
Welcomemat’s new mover targeting is the perfect engine for driving growth from those who newly move in-and-around your location(s). There is no better way to grow than inviting those who just moved into the community to visit your location before your competitors does.
JUMBO SATURATION POSTCARDS
Welcomemat’s Jumbo Saturation Postcards are designed to get the word out to the masses. These radius-targeted postcards can tie into data capture and leverage retargeting for multiple touch points to drive loyalty.
JUMBO EDDM POSTCARDS
Welcomemat’s Jumbo EDDM Postcards are designed to pinpoint specific carrier routes and are best for timed drops. These carrier route-targeted postcards can tie in data capture and leverage retargeting for multiple touch points to find new customers.
Organic Social and Google My Business Management
Online assets enhance your marketing strategy. A quality social media presence includes content on Facebook, Instagram and Google My Business. Regular updates to content, and well-designed graphics and copy, enhances not only your image but also plays a critical part in being found online.
Leave it to Welcomemat’s digital team to manage your organic social and drive growth and stand out from your competition.
Website Development
BUILT TO BE FOUND AND PROVIDE UTILITY
Starting with your website, Welcomemat leverages over a decade of auto and lube marketing experience to build out high-performance websites.
Welcomemat’s focus is to build Google and search-friendly websites (SEO) that have all the technical components wired up properly so the website will be found when local customers are searching “near me” or looking for a local auto services or lube shop. Welcomemat will also add data capture for new customers for continued communication.
Welcomemat’s marketing experts combine professional and attractive design with technical audits for proper search and location results.
Auto Marketing Branding & Design
Welcomemat’s professional design team can help with branded pieces, design, integrated one-time use code cards and more.
Our team of experts can design ads for local community events, holiday tickets, handouts and more. Best of all, Welcomemat can add codes and tracking to each advertisement or handout, so you can see how they are driving cars to the bays and ultimately driving revenues.
Are you a brand new operator looking to build the next gen brand? Welcomemat’s team can help by leveraging our car wash marketing expertise with your vision.
Another Welcomemat Marketing Tool…
WELCOMEMAT GTX
ONE CENTRALIZED DASHBOARD AND SOFTWARE FOR ALL OF YOUR MARKETING STRATEGIES
Welcomemat GTX is the central system for growth tracking and marketing acceleration for our car wash operators. All of Welcomemat’s clients gain access to a centralized dashboard designed to track all campaigns being run in your community in real time. Real-time measurement and tracking gives you a lens into all marketing campaigns and how they are performing.
Interested in partnering with Welcomemat?
Local Store Marketing
Membership Marketing
Fundraising