Car Wash Marketing


Welcomemat Wash Solutions uses sophisticated marketing platforms to harness the power of intelligent car wash marketing to drive up car counts, convert monthly wash club memberships, and reduce churn.

We Are Your Car Wash Marketing Experts

For more than a decade, Welcomemat has been a pioneer in car wash marketing. Our extensive knowledge of the car wash industry has enabled us to develop best-in-class marketing programs and solutions for car wash operators of all sizes, all types, and all stages of maturity.

Whether you are a new operator looking to quickly ramp up membership or an established brand or management group looking for ways to break through membership levels that have plateaued, Welcomemat’s marketing solutions have been proven and tested at all levels and stages of growth. 

Client Experience


Data-Driven Marketing

Welcomemat was founded on concept that understanding data and gaining access to data can lead to more strategic marketing efforts that drive more revenue and growth while reducing wasted ad exposure. Welcomemat has developed a car wash member look-a-like model that allows clients to target those who are most likely to become heavy retail washers or unlimited members.  


Find the “right” customer, invite them to your wash, do a great job for them, and then ask them to join the membership program. When this formula is properly executed you get a “stickier” customer who will stay in your member program longer – starting with the right customer will lead to lower churn and member attrition.


Welcomemat’s car wash marketing strategy begins with capturing your best prospective customers in-and-around your wash location within a certain radius or drive time. By overlaying Welcomemat’s car wash member look-a-like model to an area, we are able to identify those customers with the highest propensity to visit and become club members or frequent washers. Welcomemat’s car wash model is ever-changing and continues to be refined with new car wash data each month.


 As new customers are captured and entered in your marketing funnels, Welcomemat’s software works intelligently to react to customer activity and communicate based on actions and membership status. Through email and sms, Welcomemat clients gain direct access to customers in the community. 

Grow Positive Online Reviews

Refer Friends

Birthday Club

Intercept Declining Credit Cards and Send SMS

Win-Back Campaigns for Club Members Who Have Left

Exclusive Offers for Club Members

Exclusive Offers for Retail Washers

Tracking & Measuring

All Welcomemat clients have access to Welcomemat’s marketing dashboard software – GTX – which gives clear real-time tracking measurement of all active digital, blended and traditional marketing campaigns across each car wash location, region and entire brand. Tracking through GTX can help determine attribution and identify which marketing strategy is driving the most membership conversions.


Marketing Tools

Car Wash Marketing

Perfect Match Digital Ads

Welcomemat’s digital ad programs leverage Welcomemat’s formula for finding the “right” customer, capturing data, inviting them to your experience your car wash, and then remarketing to them to drive loyalty and membership. 

The technology and software that Welcomemat has developed to drive Perfect Match Digital Ads integrates digital ad mediums with landing pages, sms, email, code integration and POS integration. Ad delivery, conversion, and attribution, are all visualized in GTX – Welcomemat’s marketing dashboard. 

Perfect Match Digital Ads – Local Mapping

Welcomemat has developed a digital integration that allows for car wash locations to be placed on prominent digital mapping services. Welcomemat clients can gain impressions and conversions by being present on common digital map applications. In areas with high car counts and competition, having a strong car wash presence when a customer types “car wash near me” in their mapping tool can be a strong competitive advantage and drive up car counts and revenue.  

FlexText™ – Combining the Power of SMS and Email Marketing

FlexText™ is Welcomemat’s premiere program that combines the power of text & email to provide one of the car wash industries most robust solutions for ongoing communications with your retail washers and unlimited members.  Through sophisticated connectivity to point of sale, campaigns can be set to react on activity – helping grow unlimited, convert gift card sales, and reduce churn.   

FlexText™ provides turn-key solutions to car wash operators including: 

Growing Positive Online Reviews

Customers Can Refer Friends

Intercept Declining Credit Cards and Send SMS/Email to Recapture

Win-Back Campaigns for Club Members Who Have Left

Exclusive Offers for Retail Washers

Birthday Club

Holiday Campaigns (i.e. Veteran’s Day – Black Friday)

Website Integrations for Data Collection

Set it/Forget it Drip Campaigns

Welcome to Unlimited For Value Creation

On Demand SMS

Digitally Integrated Direct Mail Programs

Welcomemat’s direct mail offerings integrate the proven reliability of traditional mail with integrated digital technologies. Whether you are launching a brand-new location and need a heavy splash in the market, launching a new product like ceramic, dropping a holiday promotion, reaching out to those who are newly moving into the community, or even playing defense for when a competitor is coming to the market, Welcomemat’s direct mail options give you flexibility, tracking, retargeting options and revenue growth.   

Car Wash Marketing


Welcomemat’s new mover targeting is the perfect engine for driving growth from those who newly move in-and-around your wash location(s). There is no better way to grow membership than inviting those who just moved into the community to visit your wash before your competitors does. 


Welcomemat’s Jumbo Perfect Match Postcards combine the same perfect match data modeling used in Welcomemat’s digital targeting. A geo-fence set up based on a radius from a location and Welcomemat finds consumers who are most-likely going to be unlimited members for targeting.


Welcomemat’s Jumbo Saturation Postcards are designed to make a splash around your location and get the word out to the masses. These radius-targeted postcards can tie in to data capture and leverage retargeting for multiple touch points to convert members.


Welcomemat’s Jumbo EDDM Postcards are designed to pinpoint specific carrier routes and are best for timed drops.  These carrier route-targeted postcards can tie in data capture and leverage retargeting for multiple touch points to convert members.

Organic Social and Google My Business Management

Online assets enhance the car wash marketing and membership strategy. A quality social media presence includes content on Facebook, Instagram and Google My Business. Regular updates to content, and well designed graphics and copy, enhances not only your image but also plays a critical part in being found online. 

Leave it to Welcomemat’s digital team to manage your organic social and drive growth and stand out from your competition.  

Car Wash Marketing

Car Wash Website Development


Starting with your website, Welcomemat Wash Solutions leverages over a decade of car wash marketing experience to build out high-performance websites. 

Welcomemat’s focus is to build Google and search-friendly websites (SEO) that have all the technical components wired up properly so the website will be found when local customers are searching “car wash near me” or looking for a local car wash. Welcomemat will also add data capture for new customers on the site and give unlimited club members the ability to manage their unlimited clubs and update credit cards online. 

Welcomemat’s car wash marketing experts combine professional and attractive design with technical audits for proper search and location results.

Car Wash Branding and Design

Welcomemat’s professional design team can help with branded pieces, design, integrated one-time use code cards and more. 

Our team of experts can design ads for local community events, rack cards, holiday tickets, handouts and more. Best of all, Welcomemat can ad codes and tracking to each advertisement or handout, so you can see how they are driving cars to the tunnel and ultimately creating members. 

Are you a brand new operator looking to build the next gen car wash brand? Welcomemat’s team can help by leveraging our car wash marketing expertise with your vision. 

More Welcomemat Marketing Tools…


Welcomemat offers growing brands and groups the opportunity to leverage our marketing data models for site selection. By providing an address and on street car counts, Welcomemat can run various marketing data points to enhance research on sites. 



Welcomemat GTX is the central system for growth tracking and marketing acceleration for our car wash operators.  All of Welcomemat’s clients gain access to a centralized dashboard designed to track all campaigns being run in your Welcomemat offers growing brands and groups the opportunity to leverage our marketing data models for site selection. By providing an address and on street car counts, Welcomemat can run various marketing data points to enhance research on sites. 

community in real time. Real-time measurement and tracking gives you a lens into all car wash marketing campaigns and how they are performing. 

Interested in partnering with Welcomemat?