October 17, 2016.
Over time you will realize that brand images come in several forms. Brand image includes both the graphics and visual components as well as dialect, or language used when talking about the brand.
For small businesses, implementing a cohesive brand strategy in both visual and language aspects is so important. Communicating the ideas, missions, and benefits using the same thread of words and images conjures a recurring picture of the business. When these are not in sy
Competition and constantly evolving ways to use Facebook as a marketing tool can make it challenging to create shareable, innovative content to help build your customer base.
Let’s take a look at some helpful tricks and trending innovations that you can use to build a strong small business presence on Facebook.
Using emojis in your page posts or Facebook image tags is the best way to have some fun with your content. Use them to describe an emotion, mood, or product o
Do you own a local pizza restaurant? Do you know of anyone who does? We’ve compiled some fresh tips to help you learn how to attract new customers to your business while nurturing them into lifelong patrons.
Whether you own a local pizzeria or a franchise chain, you’re not alone in worrying about where your new customers will come from.
As a business owner, you know how important it is to inject your business with a sense of “freshness” every now and then. Similarly, though, it’s als
Buzz on Biz coverage on Welcomemat's efforts in Greater Augusta area.
The Greater Augusta area is in the midst of a growth boom. Thousands of new residents are looking to create relationships during their transition and represent a unique target market for businesses here. Area businesses offer an extremely generous gift inviting them to experience their product and service. Welcomemat serves as a bridge to these new residents each month by mailing personalized gift certificates on b
Team Archives, October 3, 2016.
As a local business owner, every now and then you send out a business, promotional, or “staying in touch” email to your peers and customers. All too often, however, business owners send these emails off and forget about them—without checking to see how well the email is working for their business.
At Welcomemat Services we understand that you take pride in owning and running your own neighborhood business.
We also understand that, as a business owne
By Max Patel, September 26, 2016.
Marketers who work with small business owners stress the importance of investing in current customers before investing in making new ones. Why? In part, it’s because it’s much easier to sell to existing customers who know—and like—your business than it is to pitch yourself to a new breed of customers.
This is why Welcomemat gives you the opportunity to turn first time customers into loyal lifetime customers.
New movers in your neighborhood are
By Max Patel, September 21, 2016.
What’s more important than getting more customers?
The answer is getting the right stream of customers who can easily become your new loyal customers.
Experts say that about 1 in 4 people in the US move every year.
Did you know that a new mover is 5 times more likely to become your loyal customer than an settled local resident?
Find more insights into how you can target new movers in your area and get a chance to generate strong customer loyalty.
Are you struggling to connect with millennials?
Use these tips to make them your customers.
Research shows that 70% of millennials use social media platforms like Facebook more than four times per day. It is no secret that utilizing social media platforms as a business tool is now crucial to attracting new customers.
Given this data, it’s no surprise that companies are investing 40-60% of their marketing budget in social media platforms. But, for many small business owners, understanding
By Max Patel, 12 September, 2016.
Every local business owner has that “top secret ingredient” that makes his offerings different than everyone else’s. For some, that intoxicating ingredient is in the food itself. For some, it’s their unbeatable customer service. For others still, that ingredient might be an unmatchable ambiance.
This special ingredient is all the more important for local business owners who are competing against those big corporate franchise chains in their neigh
Jeff Freehof is the owner and Chef at The Garlic Clove- a family operated Italian restaurant.
While working with Welcomemat for over 10 years, he has not only seen many new families stepping in through Welcomemat's new mover marketing program but by welcoming them first in the neighborhood and building a relationship, he has successfully maintained his restaurant as their first choice.
Check out the full video of how this local business owner has happily leveraged Welcomemat's new mover marke
We were featured in Pizza Marketplace with an informative interview from our CEO Brian Mattingly. It is a great article on how Welcomemat helps local pizzerias stay ahead of the competition by inviting new movers when they first come into the neighborhood. The article titled How a free meal can make customers for life, takes a look at how Welcomemat’s easy to use program is a boon for local businesses who have to compete with the big guys.
Shelly Whitehead quite interestingly explains how We