NEWS & EVENTS

Nashville is on ‘The Move’ – Interview with Brian Mattingly

Realtor.com recently named Nashville a "Top Ten Hottest Spot for Families to Move To" and because of that Nashville is seeing a dramatic spike in the amount of families moving to the city. The Nashville Chamber of Commerce has reported from last year that on average, 71 people were moving to the city, per day.  Brian Mattingly of Welcomemat Services is an expert from the world of professional moving. His company is a new mover marketing and technology company, providing loyalty marketing solut

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Converting your home business into a community business- Home Business magazine

Recently, Brian Mattingly, the founder and CEO of Welcomemat Services, shared his insights into making a home-based business a true "community business" in an article on the Home Business Magazine website, With today's technological advancements , managing a home-based business will be easier than ever. But often, home business entrepreneurs tend to overlook the value in stepping outside their house. Read the original article to look into the other insights shared by him. Brian i

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Here’s one of the most overlooked secret weapons for customer loyalty – clue….It’s hidden in your four walls.

While you may have tremendous customer service, a strong product, and a successful local marketing strategy, often times number-minded business people tend to overlook the value of the environment and mood within the four walls when it comes customer experience. Customer experience plays a large part in driving customer loyalty. Companies like Restoration Hardware, William Sonoma, Hillstone Restaurant Group, and others clearly understand the value of the mood and environment. In a recent Bon A

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What To Avoid If You Are a Small Business Owner? The Coupon Illusion

  Team Archives, July 18, 2016. Do coupons help or hurt your business? While they may appear to be quick revenue boosts, coupons have the capability to negatively impact inventory, staff and loyal customers. Discounted deals may appear useful because they drive heavy traffic through the door; however, you must ask yourself:  Are the customers they bring the customers I really want? The number of businesses offering deals is limitless, proof that coupon users exist in all markets

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7 ways to prevent employee workplace fraud

By Max Patel, 13 July, 2016. There are two main areas where your employees or staff can inflict financial harm on your business: either by stealing your hard-earned money or by stealing your product offerings. While every business is different, you can prevent the loss of close to $50,000 per year on average if you are early to prevent employee fraud at your workplace. Here are 7 ways you can identify employee fraud and take steps to prevent it before it even happens: Note all high-ris

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Are your employees raving fans? Here’s a big idea that can change your entire business.

Archives, July 11, 2016. Happy employees = loyal customers. When thinking about customer service that makes an impact, we often think about brands like Ritz Carlton, Nordstrom, Marriott, and even Chick-fil-a. As a small business owner, taking one or two tips from the most successful brands can be a game-changer for your brand and it all starts from the top. Review Culture Whether you are a small restaurant, salon, bakery, or auto center all brands have a culture. Culture seeps throu

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6 ways to retain your best employees

By Max Patel, July 8, 2016. In today’s competitive market, as hard as it is to get those new customers, it is harder to make sure your top performing employees & staff don’t leave you. The point is: if you are not making them happy, someone else is more likely to come steal them away from you. One business concern that is most common amongst local business owners is how to retain their best employees. What can they do to prevent their best performing employees from leaving? We

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Does direct mail deserve a place in your marketing plan?

Today we live in an age where consumers are practically spoilt for choice and overwhelmed with information at their fingertips. With the emergence of social media tools and easy to connect platforms, it has become increasingly difficult for small business owners without a know about of these platforms to communicate with their target audience. One thing that helps them solve this dilemma is direct mail marketing. Other than being a personal means of communication with your audience, which is

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Current in Westfield features Welcomemat Services & Sheryl Eickman

Five times in a row is no beginners luck. This was proved by Sheryl Eickman, the Welcomemat franchise owner from West Indianapolis who has been recognized as Franchisee of the Year with Welcomemat Services for the fifth year in a row. Sheryl who herself is from Westfield believes that her neighborhood itself is a great package for small businesses. With famous local businesses like Jan's Pizza, Bash Boutique, Esler's Auto Repair, Grand Style Station, Ericka's and many more, it is not a unlikely

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Trouble recruiting staff for your restaurant? Here are 6 sure-fire tips to help you

Team Archives, June 28, 2016. While dealing with every day’s business checklist of important matters relating to administration, hr, training, marketing & profit, a restauranteur has one more thing that tops his mind. How to successfully build a recruiting strategy for your business? Staffing is difficult. As a local business owner, you yourself are passionate and your goal is to find staff who are as passionate and attentive to detail as you are. Below is a 6 step checklist to fol

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Premiere Orlando- A must attend for salon owners

By Rachele Marsh, June 21, 2016. Premiere Orlando is the one largest salon beauty trade shows in the nation, with over 800 exhibiting companies and more than 440 professional education classes offered. Exhibitors introduce their products and tools, top salon professionals present new techniques and trends, while thousands of attendees come to take it all in.  Whether you are a salon or spa owner, stylist, colorist, nail technician or a cosmetology student, chances are you’re familiar

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