NEWS & EVENTS

Direct Mail Marketing is Still Alive

Direct Mail Marketing is More Successful than Ever! As a direct mail marketing company, we often hear small business owners make the bold assumption that direct mail is dead! Well, that’s not true. As a matter of fact, direct marketing is probably the break from digital ‘noise’ that your brand needs! With the emergence of digital marketing channels, it’s easy to make the assumption that direct mail along with other traditional marketing channels are heading out the door but studies h

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10 Best Pizza Neighborhoods of 2018

“Pizza brings family and friends together” said Brian Mattingly, CEO of Welcomemat Services. As a company that focuses on the important influences that local business owners have on the community, we wanted to celebrate the pizza restaurant owners that keep the love of pizza alive and thriving! For the second year in a row, in honor of National Pizza Pie Day on February 9th, Welcomemat has ranked the 10 Best Pizza Neighborhoods of 2018.   With approximately 61,269 pizza restaurants

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How to Find the Right Vendor-Partner for Your Franchise Business

With the recent release of Entrepreneur Magazine’s Franchise 500 Ranking we felt it timely to delve into one of the reasons Welcomemat Services, a direct mail marketing company, has made the list again for the 4th year in a row.   In our experience the key to franchising is finding the right formula. If you are going to roll out a national footprint quickly under a single strategy you need to have a proven path to success for your franchisees. You’re going to need to rely on expert

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Building your Local Social Media Playbook

`Social media might be the secret weapon that you need to gain more local business customers, but social media only works well when it’s done right. At Welcomemat Services we often hear small business owners say that they know they need to be on social media, but they are unsure where to begin! Even the most advanced social media experts will admit that social media can be overwhelming with the amount of platforms and the always changing algorithm. Currently there are 65 million business acco

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The Evolution of Printing

As a direct mail marketing company, we found it fascinating to revisit the printing methods of the past and explore how printing has shaped our greater society.   Living with the advanced technology that makes 3D printing possible today can sometimes shade us from the power that the evolution of printing has had on our society. Some even consider the invention of the printing press as one of the most influential inventions in human history. The ability to print has facilitated our socie

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New Year, New Mover Marketing

Why it’s important for local businesses to invest in new mover marketing programs     January – it’s officially a new year, which means that it’s a great time for a new start and fresh perspective. Many use this time of year to look inward at how they can better themselves and improve their impact on the word around them. But there is another group of people that experience this “New Year Effect” in a totally different context and at any point during the year, an

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4 Tips to Make Your 2018 Business Plan Stick

Tackle your goals in 2018 with these 4 great tips for executing your small business plan.   The greatest thing about owning your own small business is that YOU are in control of the limit to your success. Be sure that you take the time to set goals for the new year, but also ensure that you have a game plan for how you will hold yourself accountable. As a local business owner, you know that ideas are meaningless if there isn’t a plan set in place to execute them. Welcomemat Services

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Set Local Business Marketing Goals You Will Actually Achieve

Setting realistic, appropriate, and attainable goals is essential to any successful business. In this blog Welcomemat Services walks small business owners through the key defining factors of goal setting and how to develop local marketing goals that you will actually achieve.   Setting goals is more of an art than it often appears on the surface. I’m sure we can all think back on the many emotions of goal setting and the stages that tend to go along with the task. At first it feels ea

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Great Local Marketing Ideas for Your Business

Get a jumpstart on your 2018 local business marketing with these 5 great ideas and tips to make your local store stand out in the community!   Being a local business owner means that you oversee all aspects of your business: the operations, staffing, product selection, finances, marketing, and more. With these responsibilities fighting for attention it’s always going to be difficult to set your priorities. At Welcomemat Services we often find ourselves working with clients that admit,

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A Quick-Start Guide for Small Business Success in 2018

With 2018 peaking around the corner, there’s no time left to procrastinate setting your business plan for the coming year.   If you’re finding yourself stuck and lacking a starting point, then this is the guide for you. Welcomemat Services has pulled together your 2018 operational business plan quick-start guide. Use this guide as a starting point for setting your local business success in the coming year. Planning Your Time Create a thorough outline of all tasks and responsib

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3 Key Areas to Reflect on for Local Business Growth in 2018

A how-to guide for setting your small business’ new year’s resolutions and growth goals for 2018   With 2017 quickly coming to an end, it’s time to start strategic planning for your local business marketing and growth in 2018. But before you dive too deep into envisioning your 2018 successes it’s important to take some time to reflect on the past year’s wins and opportunities for improvement. Reflection is a key piece of resolution setting and Welcomemat Services has pulled to

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