NEWS & EVENTS

3 Ways to Bring In New Movers – Small Business Marketing Plan

Are You Ready for Moving Month? It's almost that time of year - can you feel it? The days are getting longer, traffic is lighter as schools let out, the fireflies are flashing in the evenings, and it's time to break out the short sleeves and sandals. But we're not talking about summer vacation, we're talking about that magical time of the year: moving season! According to MovingLabor.com, April through September are the peak moving months in the United States. And as a company whose bread an

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Small Business Ecosystem Survey – Meeting Our Clients Where They Live

Lessons from Welcomemat Services’ Ecosystem Survey How can we help small businesses succeed? This is the question that drives our decisions here, from the ground up. Will this new idea help small businesses succeed? If not, scrap the idea – it’s not what we’re about. What we are about is using data to drive innovation that (you guessed it) helps our clients succeed. In an effort to better understand the ways that Welcomemat can reach that goal and help our clients to be the best they

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How to Plan Your Own Conference

5 Tips for a Great Small Business Conference Our corporate team spent 3 days in sunny Orlando, Florida last week for our annual conference. It was a great time to reconnect with our franchisees (did you know that we have franchises in 22 states?), hear fantastic lessons from the field, and kickstart new initiatives within the company. It can be wonderful to collect your company and move them offsite to a new and exciting location, but as you can probably guess, it can also be a massive undertak

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Small Business Tips from Small Business Owners

We're closing out not only our annual conference (check us out using the hashtag #WMSConference2017 !), but reaching the end of Small Business Week. We love our clients and their small businesses - and we love our franchisees, who are running their own small businesses throughout the US! We asked them a big question, and they gave us some big answers... read on to find out What's the biggest lesson you've learned as a small business owner? "The biggest lesson that I have learned is that it  i

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Tips For Small Business Owners, From Small Business Owners

This week, Welcomemat is joining the SBA's celebration of small businesses! The US Small Business Administration’s Small Business Week is April 30-May 6 this year. During one week every year, the SBA “takes the opportunity to highlight the impact of outstanding entrepreneurs, small business owners, and others… Every day, they’re working to grow small businesses, create 21st-century jobs, drive innovation, and increase America’s global competitiveness.” As a company that thrives o

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Small Business Websites

5 Reasons Why Small Your Business NEEDS a Website The Internet has evolved to the point where it is no longer a luxury, but a requirement. Local businesses, even small mom-and-pop establishments, need an online footprint to be relevant and help attract customers. If your company forgoes a website, you’re missing out on a powerful marketing tool. Social media presence is great but isn’t enough. Here are a few reasons why your business needs a website, as soon as possible. Your Site Build

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Money Saving Tips for Small Business

Green Tips for Small Business Tomorrow is Earth Day! We’ve been talking all week about how going green and carrying green merchandise can benefit your small business. (Including the fact that 72% of millennial consumers are willing to pay more for products and services that come from companies dedicated to positive social and environmental impact!) But while driving revenue and increasing your customer base is great, what are some ways that your small business can do both and save money? We

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Going Green in Local Biz

Environmentally Friendly Small Business Tips With Earth Day coming up, we’ve been thinking about all of the ways that small businesses can do their part to be environmentally friendly. And the more we’ve researched, the more we realize that Kermit the Frog isn’t quite right anymore – it’s pretty easy being green! There are countless initiatives and credits that your business can take advantage of (more of that on Friday), more and more products are being produced with environmental fr

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Putting Your Local Business on the Map

Small Business Advertising with Google Places If you own a restaurant, salon, car wash, or other local business, you’re probably well aware of the fact that Google offers myriad tools to help businesses maintain their digital presence. But in the midst of keeping your brick and mortar going, it can be a little dizzying to try to consider which of those tools are worth your time. But never fear! We’ve done the research, and we recommend this first step: Getting on the map. How Google (and

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How Your Small Business Marketing Can Think Big

Big Brand Marketing Strategies for Small Businesses For a small business owner, looking at big box retailers’ marketing can be a little bit overwhelming. At times, it can seem that larger brands have resources that you simply can’t attain. They’re big, they’re flashy, and they have one very specific quality: huge marketing budgets. Small businesses often assume that they simply can’t afford to use the marketing techniques leveraged by the big brands. But here’s a secret: You can.

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Marketing Tips for Garden Centers

Beyond Signage: 5 Garden Center Marketing Ideas to Grow Your Business   If you own a garden center or plant nursery, you know how to make things grow. You might be part of a family legacy of people who plant, or, if you’re like me, the only green thumb in a family of people who struggle to keep cacti alive. Of course, growing your brand can be a different story. There’s a lot to keep up with in the world of your garden center, and there’s just as much to keep up with in the world

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