NEWS & EVENTS

How You Should be Using Direct Mail Marketing

Direct response marketing could be the most effective way to market your local business, if you’re doing it right.   Marketing-Communications is slowing fading into the background to terms like data-driven marketing and marketing-technology. The power of digital technology encompasses our lives- both professionally and personally making it hard to imagine life without the conveniences of our digital resources. The phenomenon quickly changed the way both corporations and local business

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Local Business Marketing Hack: How to Define Your Audience

One of the most common mistakes local businesses make when creating a marketing strategy is trying to appeal to everyone. When you cast too wide a net, there’s a strong possibility that you’re just tossing marketing dollars out the door.   Media has become crowded and consumer attentions have become shorter. For example, recent reports show that 93% of marketers use Facebook marketing and that consumers spend less than 3 second considering your ad. Given the volume of ads and the li

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The Data You Need to Bring Your Local Business Marketing into 2018

  Learn how other car washes have used the Welcomemat Perfect Match Postcard Program to pinpoint their best customers, build customer data profiles, and revolutionize their car wash marketing strategy.   What is the Perfect Match Postcard Program? Welcomemat’s exclusive direct mail marketing program uses data models to target consumers in your neighborhood that are most likely to be a loyal customer to your small business. Is the postcard customized? Each jumbo-sized postcard i

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Social Media Cheat Sheet: 2018 Platform Demographics

For local business owners, entering the social media game can feel a bit intimidating, and deciding which platform to use is often the first paralyzing step.   The local marketing experts here at Welcomemat Services have pulled together many great social media strategies for local businesses across the country. When it comes to the question of how to use social media for small business, the key words of advice they offer are: don’t get thrown off by the ‘new’ and ‘trendy’ soci

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Welcomemat Conference Recap

Key takeaways from the Welcomemat Annual Conference on local business growth and ownership in the direct mail and local marketing space.   In February, Welcomemat Franchisees from across the country came together at the 2018 Annual Welcomemat Conference for two days of inspiration, education and collaboration. The conference was jam-packed with key note speakers, training sessions, collaborative peer led panels, and fun team building activities that sparked extra energy and enthusiasm a

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Marketing Company Encourages its Small Business Clients to BE HEARD!

March 7th is National Be Heard Day, a yearly holiday dedicated to empowering small business owners across the country to stand up and make their voice heard. Everyday millions of businesses across the country actively compete to “Be Heard.” For small business owners, it can be difficult – especially when competing with larger well-known brands with deep budgets dedicated to direct marketing and customer acquisition strategies. As a marketing solution tailored specifically for local bus

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6 Pizza Marketing Strategies that Actually Work!

As a direct marketing company that works with hundreds of local pizza restaurants every day, we can confidently say that we have a strong understanding of the pizza industry and what makes a pizzeria successful. And here’s the secret, having the best pizza is not the only thing that matters! Make Your Brand Stand Out Differentiate your pizza place from the competitors. Make your business stand out from the other three on the block. Whether you use a clever business name, interesting gr

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Direct Mail Marketing is Still Alive

Direct Mail Marketing is More Successful than Ever! As a direct mail marketing company, we often hear small business owners make the bold assumption that direct mail is dead! Well, that’s not true. As a matter of fact, direct marketing is probably the break from digital ‘noise’ that your brand needs! With the emergence of digital marketing channels, it’s easy to make the assumption that direct mail along with other traditional marketing channels are heading out the door but studies h

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10 Best Pizza Neighborhoods of 2018

“Pizza brings family and friends together” said Brian Mattingly, CEO of Welcomemat Services. As a company that focuses on the important influences that local business owners have on the community, we wanted to celebrate the pizza restaurant owners that keep the love of pizza alive and thriving! For the second year in a row, in honor of National Pizza Pie Day on February 9th, Welcomemat has ranked the 10 Best Pizza Neighborhoods of 2018.   With approximately 61,269 pizza restaurants

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How to Find the Right Vendor-Partner for Your Franchise Business

With the recent release of Entrepreneur Magazine’s Franchise 500 Ranking we felt it timely to delve into one of the reasons Welcomemat Services, a direct mail marketing company, has made the list again for the 4th year in a row.   In our experience the key to franchising is finding the right formula. If you are going to roll out a national footprint quickly under a single strategy you need to have a proven path to success for your franchisees. You’re going to need to rely on expert

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Building your Local Social Media Playbook

`Social media might be the secret weapon that you need to gain more local business customers, but social media only works well when it’s done right. At Welcomemat Services we often hear small business owners say that they know they need to be on social media, but they are unsure where to begin! Even the most advanced social media experts will admit that social media can be overwhelming with the amount of platforms and the always changing algorithm. Currently there are 65 million business acco

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