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Our Blog

Welcomemat’s Best Social Media Advice for Your Local Business

Key takeaways and tangible advice from the Welcomemat Social Summit that will improve your local social media marketing strategy and results. Recently, The Welcomemat Services Franchise team met for a full-day deep-dive into local social media marketing to discuss how we can bring the most value to our local business clients through the platform. The day consisted of training sessions, brainstorming, and case studies that brought the team together to collaborate and learn. All in the room ag

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Celebrating the Past 15 Years by Looking to the Next 15

As Welcomemat celebrates 15 years of local marketing partnerships, we reflect on what has made the first fifteen years so successful for the organization and small businesses across the country. “You have two choices in life: you can dissolve into the mainstream or you can be distinct. To be distinct, you must be different. To be different, you must strive to be what no one else but you can be.” - Ashley Alan-Pitt Fifteen years ago we put a stake in the local marketing space using data m

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4 Pharmacy Advertising Must Haves

Grow your independent pharmacy practice with a solid patient base using these 4 tips for better organic marketing exposure and patient retention. Every time you visit the doctor’s office they ask three questions: name, date of birth, pharmacy. We are conditioned to ‘have a pharmacy’ and establish it with our physician the moment we walk into their office. They save it in their system and we accept that pharmacy as ‘our pharmacy’. Knowing that patients want and need to establish a ph

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Free Local Digital Marketing Resources You Should Be Using

Most local business owners say the reason they aren’t more active in digital marketing is because they struggle to keep up with the latest trends and options. So, we’ve pinned-down the best free resources you should be using to stay on top and informed of the latest digital updates. As a local business owner, you’ve got to have a pulse on every part of your business. You don’t often have the luxury to have expert resources or ample time to dedicate to each department of your business. H

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4 Must-Have Holiday Marketing Tips for Your Local Business

Is your local business ready to tackle the holiday season and make the most of Small Business Saturday by providing a great experience for your customers? Borrow these local advertising tips and make the most of the merry season while growing your business! The holiday season will be here before you know it, making now the ideal time to start preparing for what’s to come. Small Business Saturday kicks off the holiday season and also provides a great opportunity for local businesses to incre

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Finding Success with Your Hardware Store Advertising

See for yourself how Ace Hardware finds advertising success with targeted direct mailers that provide a steady stream of new loyal customers.   Local hardware stores are a staple in every neighborhood – and for good reason, because most consumers appreciate and prefer the level of expertise and trust that the local hardware store provides which cannot be matched by the big box retailers. So, what is the biggest struggle for local hardware stores? Generally, it’s timely awareness. With

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The 4 Most Meaningful Marketing Metrics for Local Marketing Success

Small business doesn’t mean small marketing – In fact, it typically means big marketing goals with less time and minimal resources. Make the most of your local marketing efforts while keeping your goals big by streamlining your measurement metrics into the 4 must haves. We’ve talked before about the importance of speaking directly to your audience and avoiding the mistake of ‘casting too wide a net’ when it comes to local marketing. Being specific creates relevancy, and relevancy is k

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5 Best Practices for Building Great Email Subject Lines

Make the most of your email marketing efforts! Get sky-high email open rates using these 5 best practices for building great email subject lines. We live in a digital world. Many of us spend more time communicating through digital channels like email, text, and social media than through face-to-face verbal communications. In fact, a study came out recently that said 74% of Americans age 35 and younger prefer digital communications to in-person communications. Given the strong preference for dig

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An Urgent Care Marketing Success Story

Marketing for your urgent care center doesn’t have to be complicated! Check out how this Welcomemat client consistently builds their patient base and keeps them engaged!   Medical marketing specialists know that while patient care is the primary responsibility of their medical practice, informing community members of their options and resources, is also a high priority for community safety and health benefits. Welcomemat client, Bonita Community Health Center has been using Welcomemat

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Welcomemat’s Innovative Thought Leadership is Featured in Forbes

Recently Forbes Featured Welcomemat Services CEO Brian Mattingly about the struggles that the local business community faces in a strong national economy- and how to innovate and succeed despite!   With the U.S. unemployment dipping below 4% and the nation's economy moving in an upward trend, consumer spending is also increasing. While these trends are positive for the overall economic climate of the country, Welcomemat Services CEO Brian Mattingly addresses the headwinds that these tre

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