NEWS & EVENTS

3 Key Areas to Reflect on for Local Business Growth in 2018

A how-to guide for setting your small business’ new year’s resolutions and growth goals for 2018  With 2017 quickly coming to an end, it’s time to start strategic planning for your local business marketing and growth in 2018. But before you dive too deep into envisioning your 2018 successes it’s important to take some time to reflect on the past year’s wins and opportunities for improvement. Reflection is a key piece of resolution setting and Welcomemat Services has pulled to

Read more

4 Marketing Ideas to Follow Up on Small Business Saturday

A how-to guide to help local business owners build off their #SmallBusinessSaturday success and keep their local customers coming back.  Now that the success and rush of Small Business Saturday is over, you’ve likely already started to consider ways to get your recent customers back into your store quickly. Follow these great local marketing tips from Welcomemat Services and you’ll be their go-to neighborhood shop in no time!Send a Thank You NoteA thank you goes a long wa

Read more

Small Business Champions in the Top Neighborhoods Across America

These small business champions know how to use great local marketing in their top growing neighborhoods to keep loyal customers!  For the second year in a row Welcomemat Services, a data driven marketing provider for the local business community, has ranked the top 25 neighborhoods of America for small business support. In October the full list was released and it’s been exciting to see the overflow of community pride and support that has continued to flow out of these communities an

Read more

7 Marketing Tips to Help Owners Prepare for Small Business Saturday

Small Business Saturday is the perfect occasion for the whole community to get out and rally support around their local businesses.  With the holidays in full swing nothing beats a day strolling shops with friends and family with the added benefit of burning off a few of those Thanksgiving calories walking around! On this day every year communities come together to celebrate and support the small businesses in their local area. By participating in the American Express sponsored Shop Sm

Read more

America’s Top 25 Best Neighborhoods for Small Businesses

Almost 30 million small businesses flourish in their local communities with the support of their surrounding neighborhoods.  For the second year in a row, Welcomemat Services applied the data driven principles that power their services towards uncovering which neighborhoods of America ranked the best for small business support across the country.  Welcomemat Services narrowed a list of 375+ communities down to the Top 25 based on algorithms factoring those neighborhoods that ranked

Read more

4 Tips To Market Your Car Wash

Tips on Marketing Your Car Wash and Increasing Car Counts  Owning a car wash can be hard, but marketing to new customers and gaining lifelong clients doesn’t have to be.Some people treat their cars like their children, so the need to keep it clean and in top condition is alive and well – the matter is just how to get patrons to your car wash over others, and this is where these car wash marketing tips roll into play. By following these tips you are taking a step in the right tu

Read more

Welcomemat Services on Pace to Close Record Year of National Growth

Record Growth for Direct Mail Company!  With all of the new products that Welcomemat Services has to offer, and now over 60 locations across the country, it comes as no surprise to see that Welcomemat is on track to end 2017 as the strongest growing year since we began in 2003! This year was off to a great start by landing a spot in Entrepreneur Magazine as the #1 Advertising Franchise in 2017, moving up 100 spots on Entrepreneur’s Franchise 500 list, and getting recognition from Fra

Read more

Social Media Tips for a Better Image

3 Small Business Social Media Tips First impressions matter - and your social media is often your customers' first impressions! Want to keep your social media presence sharp? We have 3 great tips:Make sure your graphics are on point Your mother always told you not to judge a book by its cover, but let’s be honest - your visuals are your first impression! Make sure your images (whether profile picture, header photo, or images on your website) are clear, crisp, and match the impression

Read more

7 Small Business Management Books for Owners

The 7 Best Small Business Management Books Being a small business owner can be hard work, but not for a lack of resources! There are enough available small business management books to fill a library, but that can also be an obstacle to small business owners who don't know where to begin.With 15 years of business ownership under his belt, we figured that CEO Brian Mattingly would be a great resource - read on below to see what we found when we studied his bookshelf!Blink, by Malco

Read more

Welcomemat CEO Talks Direct Mail Marketing on the NYSE Floor

NYSE Interview – Welcomemat’s New Mover Marketing Program At Welcomemat, we work to help small businesses succeed – and we love to tell people how! So when Cheddar invited us up to the Big Apple to share how a new mover marking program can add rocket fuel to your business, we obviously jumped at the chance. Last week, CEO Brian Mattingly was interviewed by Hope and Corey of Cheddar on the floor of the New York Stock exchange!You can view the full video here:Direct Mail Marketing I

Read more

In the Mix: Great Content Marketing Balance

Content Marketing for Small Businesses We've heard it said again and again: making sure you post relevant content is critical for your small business. But what should you post? And how much? In honor of National Trail Mix Day, we thought we'd share a good formula in the stylings of trail mix. Because just like a great trail mix, it's important to get the right balance of flavors in your content! Start with a Strong Base What's your niche? Where does your business really shine? If you're a bak

Read more