NEWS & EVENTS

ICYMI: Welcomemat in Street Fight

Welcomemat is in the local business biz - there's nothing we love more than making sure small businesses across the US have all the same marketing power as the big box brands. We also know that it's easy to get lot in all of your local marketing options. You're busy running a small business, so at-a-glance marketing smarts are a valuable resource.So when Street Fight put together an article about How Brands Can Refine Their Local Marketing Mix to Maximize Results, Welcomemat CEO Brian Mat

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New Welcomemat Franchise in Delaware!

Julie Kozlowski, a New Castle Country resident just opened the first Welcomemat Services in Delaware in June. Her business will help establish a relationship between new residents in the county and local businesses."When people move into a new neighborhood, they are looking to be loyal to a salon, a restaurant, a hardware store," Kozlowski told the reporter. "Welcomemat brings all these services to them in a single packet. And the businesses will know they just moved into the area because th

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3 Tips to Dress Up Your Digital Marketing

Online is the New Main Street in Digital Marketing Every year around this time, you start seeing the same images: streets tidily lined with mom and pop businesses, from a decades-old hardware store to a family owned restaurant, all draped with red, white, and blue bunting and proudly displayed American flags. The image of this small town Main Street is as ubiquitously American as apple pie and fireworks. It used to be that as long as a store was on Main Street, it could do well, provided it was

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Humblebragging: How to Leverage Customer Reviews

How to Use Your Online Reviews Humblebragging (n): /ˈhəmbəlbraɡ/: an ostensibly modest or self-deprecating statement whose actual purpose is to draw attention to something of which one is proud.It's a well-accepted internet fact that humblebragging is not so humble. After all, it seems to be the very definition of pride to draw attention (however subtly) to your own achievements. However, there is a notable exception: your business! Your official online social presence exists to make

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Salon Marketing Plans Come to Life at Premiere Orlando!

This year, four of our franchisees packed up and headed to sunny Orlando to attend the Premiere Orlando tradeshow! We asked Gary Scarsbrook to tell us how it went:This year's Premier Salon and Spa show was held in Orlando, FL from June 2nd to the 5th. Once again, I joined Sharon Barhorst, Rachele Marsh, and David Tabb in attending the show so that we could talk to salon owners from across the country about how to grow their businesses.  The number of vendors was just astounding and you coul

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5 Tips for Great Local Marketing

Great Local Marketing Starts with Others We talk a lot here about the technical details of marketing – from SEO to the need for a mobile-responsive site – and on the analog side, such as ways to bring new movers into your business. For this week, though, we’re going way back to the old school, and talking about how networking can grow your small business. Networking – defined by Google as “interact[ing] with other people to exchange information and develop contacts, especially to furt

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Small Business Marketing Plan – Customer Loyalty

Top 5 Ways to Keep Your Customers Loyal We know you love your customers – after all, they’re the heartbeat of your small business! And the best customers are the ones that not only keep coming back and choosing your business above your competitors, but spreading news of your business through great word of mouth and bringing in new customers. This is the dream for small business owners, but how do you cultivate a base of loyal customers? We’ve collected a few of our favorites: 

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Small Business Marketing Tips: Mobile Responsive Websites

Does My Small Business Need a Responsive Site? Adaptability is a buzzword in the world of business (both big and small business) these days. Changing in response to customer needs or new situations can be the difference between big success and fizzling out. According to Entrepreneur Magazine, being adaptable as a business owner – and as a person! – can lead to growth, increase your creative thinking, and prompt initiative. With so many benefits, it’s easy to see and understand the benefit

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3 Ways to Bring In New Movers – Small Business Marketing Plan

Are You Ready for Moving Month? It's almost that time of year - can you feel it? The days are getting longer, traffic is lighter as schools let out, the fireflies are flashing in the evenings, and it's time to break out the short sleeves and sandals. But we're not talking about summer vacation, we're talking about that magical time of the year: moving season!According to MovingLabor.com, April through September are the peak moving months in the United States. And as a company whose bread an

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Small Business Ecosystem Survey – Meeting Our Clients Where They Live

Lessons from Welcomemat Services’ Ecosystem Survey How can we help small businesses succeed?This is the question that drives our decisions here, from the ground up. Will this new idea help small businesses succeed? If not, scrap the idea – it’s not what we’re about. What we are about is using data to drive innovation that (you guessed it) helps our clients succeed. In an effort to better understand the ways that Welcomemat can reach that goal and help our clients to be the best they

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