Most local business owners recognize staff training as one of the most time-consuming challenges of running a small business. As an owner, your day is full of the myriad things that keep your business ticking. Whether you’re baking bread or repairing cars, you also stay busy with your accounting and customer service, and by the time you’ve finished updating your social media or writing a newsletter, there’s hardly a moment to rest, much less train new staff. We know how tough it is to onbo
Spring has sprung, and if you’re anything like us, you’re opening windows, excavating your closet, and tidying up with an excitement you haven’t felt all winter. With all of this spring energy, now is the perfect time to clean up business social media accounts. Social media is often your customers’ first impression of your business in the online world, so it’s good to clean house every so often.
The first order of business is to check to make sure you’ve got a presence on the big
Does anything beat great service? According to Restaurant Business’ listing of America’s Favorite Chains for 2016, the answer is no. The top 5 restaurant chains in the US got their highest ratings in hospitality – beating out their ambiance, food, convenience, and value. In fact, these high rankings in service are what gave those five chains the top spot, even surpassing their earnings and product quality.
Of course, if you run a small business, you know how important service is to your
March 3, 2017.
The restaurant industry across America is growing faster than expected: sales are estimated to exceed 800 billion dollars this year. Because of this unprecedented growth, there’s just one thing on everyone’s mind.
How do I boost my customer acquisition strategy?
More often than not, we see a local business owner blaming the economy, their business plan template, or their marketing strategy for their failure to improve sales.
Better customer service? Better
March 1, 2017.
Are you in the home service industry? If you are, then you know one of the first things people do when they move into a new house is clean and renovate. A leaking roof, a new pool, a wall that could use a new wash of paint: these things need to be taken care of. And a lot of the time the work will turn out to be too much for the new homeowners, and they’ll hire a home service professional.
Wouldn’t it be great to be right there ready to sell them on your service right
February 27, 2017.
Nothing beats word-of-mouth advertising from your customers! We love word-of-mouth as much as you, and we second every small business tip that has ever been written about the importance of creating word-of-mouth circles for your small business.
As a small business owner, the biggest favor you can do for your business is to spend time generating word-of-mouth advertising and cultivating customer buzz around your business.
This free testimony is more effective than
February 16, 2017.
Published in Eden Prairie Sun Current.
Mark Wilkes recently opened Welcomemat Services in the Eden Prairie area. The article elaborates on how he plans to work with the local community and help local small businesses.
Reach out to him today to promote your business in the area.
You can find the article below.
Team Archives, February 22, 2017.
Do you remember the first time you moved? What about the hassles of finding new companies to trust with your money for goods and services? Marketing your local business to new residents in your area is a very cost-effective way to convert potential customers into loyal customers.
By reaching out to new movers first, local businesses have the opportunity to shape their shopping habits. As these individuals start fresh in a new area, new movers are ready t
By Max Patel
February 20, 2017.
When it comes to having a presence on social media, the biggest mistake a local business owner can make is having a social media page just to have one—in other words, because everyone else does.
Social media platforms are only a useful marketing tool when you, as the business owner, understand the importance of technology for small business. Having a profile just to “verify” your business online doesn’t quite cut it.
Consider some points that pro
February 14, 2017.
Grand Haven Tribune
To celebrate last week's National Pizza Pie Day, Welcomemat released a list of Top 10 Zip Codes for Pizza Restaurants.
See the rankings here.
Grand Haven was ranked 4th in the list for its passion for pizza and how people enjoy eating America's favorite food- Pizza.
“I think pizza just carries a lot of passion for people. You can talk to people about lots of different types of food, but when you talk to them about pizza, they get down and di
February 14, 2017.
Ever wondered how to promote your local business?
Tried many different advertising techniques but never found the best marketing solution for your small business?
Marketing your local business can be easy if you target the right customers. Customers that are more likely to try out your business and become loyal customers.
We at Welcomemat have put together an important checklist for local business owners or merchants who want to increase their base of loyal customers.