NEWS & EVENTS

Social Media Tips for a Better Image

3 Small Business Social Media Tips First impressions matter - and your social media is often your customers' first impressions! Want to keep your social media presence sharp? We have 3 great tips:Make sure your graphics are on point Your mother always told you not to judge a book by its cover, but let’s be honest - your visuals are your first impression! Make sure your images (whether profile picture, header photo, or images on your website) are clear, crisp, and match the impression

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7 Small Business Management Books for Owners

The 7 Best Small Business Management Books Being a small business owner can be hard work, but not for a lack of resources! There are enough available small business management books to fill a library, but that can also be an obstacle to small business owners who don't know where to begin.With 15 years of business ownership under his belt, we figured that CEO Brian Mattingly would be a great resource - read on below to see what we found when we studied his bookshelf!Blink, by Malco

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Welcomemat CEO Talks Direct Mail Marketing on the NYSE Floor

NYSE Interview – Welcomemat’s New Mover Marketing Program At Welcomemat, we work to help small businesses succeed – and we love to tell people how! So when Cheddar invited us up to the Big Apple to share how a new mover marking program can add rocket fuel to your business, we obviously jumped at the chance. Last week, CEO Brian Mattingly was interviewed by Hope and Corey of Cheddar on the floor of the New York Stock exchange!You can find the full video here: https://cheddar.com/videos

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In the Mix: Great Content Marketing Balance

Content Marketing for Small Businesses We've heard it said again and again: making sure you post relevant content is critical for your small business. But what should you post? And how much? In honor of National Trail Mix Day, we thought we'd share a good formula in the stylings of trail mix. Because just like a great trail mix, it's important to get the right balance of flavors in your content! Start with a Strong Base What's your niche? Where does your business really shine? If you're a bak

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3 New Mover List Tips

Eclipsing the Competition: How to Use a New Mover List As we watched the eclipse this week, it gave us something to think about: what are some great ways that your small business can eclipse the competition?One of the best methods small businesses have to get a leg up on their competitors is through the use of a new mover list – just a compilation of the names and addresses of folks who’ve recently moved into their community. So how can this list help you eclipse the competition? Let us

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3 Hiring Tips for Small Business Owners

Small Business Hiring Season Ideas The time has come again! As school starts up, local small businesses start losing some of their most valuable employees from the summer months! Hiring school-aged employees is a great way to boost your staff during the summer season, but it always comes with the inevitable hiring crunch in the fall. We’ve put together a few great hiring tips for small businesses so that you can maintain a fantastic staff all year long.Start earlyAt the beginning of

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4 Small Business Digital Marketing Tips

Your small business digital marketing plan can be a process. It can seem challenging to grow your small business's online presence, and even harder to know where to focus your efforts. Don't get discouraged, though. No matter what your other digital marketing strategies are, they can be enhanced with one big idea: cultivating online community.Once customers are drawn to your online presence (we wrote about how you can brush up your digital marketing image here), you want them to stay aroun

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5 Businesses to Prepare for Back to School

For many parts of the US, school is back in session! Commutes are getting longer, and plans for the next few months have begun to revolve around school calendars. For some businesses, this change can mean a decline in their number of customers as the days are filled with school activities. However, for others, the back to school weeks mark a sudden spike in business.RetailRetail stores are seeing a boost as parents bring their kids in for the latest in fall fashions to prepare them for

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New Mover Trends for Small Businesses

As summer comes to a close, there are plenty of trends to watch out for. As a small business owner, you're likely getting ready for fall fashion, or back to school shopping, auto checks, and haircuts. But did you know that summer is also moving season? Families tend to make their move during those toasty months so that their kids' schooling can proceed as usual once they're settled in. We prepped you a few weeks ago on how to bring new movers into your business, but there's another moving trend

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Local Restaurant Marketing: What Welcomemat Fort Lauderdale Can Do For You

Restaurant Marketing: What Welcomemat Fort Lauderdale Can Do For You As a busy restaurant owner, it’s challenging to find the time to identify and get new customers to your local restaurant. As a small business owner, you spend a lot of time hiring and training staff and keeping up-to-date with administrative work and inventory. Fortunately, Welcomemat Services of Fort Lauderdale can handle all aspects of your local restaurant’s marketing strategy, which gives you the time you need to focus

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ICYMI: Welcomemat in Street Fight

Welcomemat is in the local business biz - there's nothing we love more than making sure small businesses across the US have all the same marketing power as the big box brands. We also know that it's easy to get lot in all of your local marketing options. You're busy running a small business, so at-a-glance marketing smarts are a valuable resource.So when Street Fight put together an article about How Brands Can Refine Their Local Marketing Mix to Maximize Results, Welcomemat CEO Brian Mat

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