New Membership Growth
Welcomemat’s membership growth strategies start with finding the right consumer — or someone who looks like an ideal member. Starting with a consumer who is likely to match your best member is the key to any membership growth strategy. Areas of interest include geographic locations, demographic and sociographic attributes, and household data points of a consumer. The “right” consumer or client will likely fit with your brand and see the value of the membership – ultimately the beginning of a long-term and sticky member.
Once the proper consumer is identified, Welcomemat’s proprietary ad software integrates with digital and traditional ad platforms to deliver a relevant promotion to that consumer. Data is captured and membership conversion targeting starts.
Welcomemat software also has a set it and forget method for driving growth through referrals.
Reduce Member Churn
Welcomemat understands that there are several items that impact churn or member attrition. The first piece of reducing churn, starts with the consumer understanding the value of their new membership. Welcomemat’s sms and email software can help communicate value to the new member for the first 30 days of their membership – value creation and habit formation are critical when it comes to churn reduction.
Welcomemat has also created tools to intercept declining payments that automatically reach out to members via sms and email encouraging them to update their payment type – using these tools can reduce attrition by several percentage points which translates into significant revenue.
Find the “right consumer” who is likely to be a member.
Drive value and habit during the first 30 days of membership Value and Habit During the First 30.
Intercept declining payments before you lose your members.