INTEGRATED SMS & EMAIL MARKETING
FlexText™ Text Marketing with Email
Engage your audience by leveraging Welcomemat’s text marketing and email platform FlexText™. Discover the power of integrated SMS and email marketing for your business.
FlexText™ is driven by capturing customer and lead data so you can begin communicating directly with your existing customers, members and leads. Several data capture tools are provided with the FlexText™ platform. Having direct consumer data with FlexText™ ’s powerful text marketing and email marketing engine will allow you to increase customer frequency, boost traffic, convert memberships, and drive revenue growth.
WEBFORM LEAD CAPTURE
The FlexText™ system ads a simple sign-up form to your website for capturing new customer information from your valuable website traffic – automated data capture takes web visitors and creates the ability to move them to one-to-one communication.
ASSIGNED NUMBER AND KEYWORD
The FlexText™ system provides you with your own high-throughput number and specific keywords for your business. Customers can simply text a defined “keyword” and be opted into your text & email club. Other keywords can be used for tracking other campaigns.
KEYWORD AND QR INBOUND TEXTING SIGNAGE
FlexText™ comes with professionally designed signage and materials designed to increase on-site awareness of your text & email club. Leverage traditional signage, onscreen signage, QR codes and other mechanisms to capture more contacts for your text & email efforts.
DIGITAL AND INTEGRATED TRADITIONAL ADS
Welcomemat’s proprietary digital and traditional ad programs are designed to drive form fills and capture data which is then automatically integrated into FlexText™. Run a digital or integrated traditional ad campaign and watch your FlexText™ database grow each day.
WELCOME NEW MEMBERS
Once a new member signs up, take the opportunity to build value and rapport with them through a welcome message and a series of communications designed to show them the value of their membership. This member retention tactic helps you keep your existing members so you can continue to see growth in membership each month.
REDUCE MEMBER CHURN
Start by using FlexText™ ’s powerful tools for showing value and creating habit shortly after a member joins – this is the first step in reducing churn. Next identify payment declines and prompt a user to update their card or payment on file through automated means. Tactics like these can help reduce member attrition and churn.
SET UP AUTOMATED DRIP MESSAGES
FlexText™ offers you the ability to let your text marketing and email marketing work for you without you having to worry about it. Automated drip features, such as ongoing campaigns throughout the year are strong features that strengthen your communication with customers and prospects and drive revenue growth – without you having to worry about it.
FlexText™ offers you the ability to send holiday email and text campaigns for gift cards and other holiday and community-based promotions. These text and marketing campaigns are built out, professionally designed, and scheduled. These campaigns are then launched automatically at the specified time throughout the year. Holiday campaigns are a great way to grow revenue at various times throughout the year.
On-Demand & Self Service Text Marketing
At any point in time, you can go into your Welcomemat GTX dashboard and send a text. You can choose to send to prospects or current customers and announce a special event that day or promotion. Add hyperlinks that are automatically shortened, your message and FlexText™ automatically will put in STOP language at the end of the message.
Track and Measure Your FlextText™ Campaigns through Welcomemat GTX
As with all Welcomemat’s programs you will have access to full tracking and attribution of FlexText through Welcomemat GTX – Welcomemat’s marketing platform.
Track Text and Email Contact Growth
Click through rates
Number of Texts and Emails Sent
Success of a promotion