Boost Your Profit by Marketing to New Homeowners

Apr 15, 2021

If you would like to grow your business, you need a solid plan.

When it comes to growing your business, you do everything right but still feel as if something is missing. To overcome that problem and take your business to new heights, capitalize on a hidden and untapped market. We help you grow your business by putting you in touch with new movers in your area.

In this guide, you will learn why you need to grab their attention right away, and you will discover the benefits of marketing to new homeowners.

Why Target New Movers?

At this point, you are likely wondering why marketing to new homeowners can help your profit. When someone moves to a new town, they have no loyalties with any of the businesses in the area. They want to find home services, restaurants, car repair shops and more.

If you can earn their attention before the competition, you create long-term customers who provide impressive returns. Treating them right and offering great customer support let you keep them on your side for years to come. When you see the impact it has on your bottom line, you will know you made the smart call for your business. Learning how to market to new homeowners gives you a powerful way to expand your business more than you once thought possible.

Our Approach

At Welcomemat Services, we use advanced data systems to detect when people are moving into homes near your business. We can also establish a customer profile on each person and decide if they are a good fit for your products or services. Next, we work with you to craft new mover postcards to welcome them to the community.

We use direct mail campaigns to get your message to them before anyone else does. Since those moving to a new town will wonder where they should go for the products and services they need, you get your business off to a great start by giving them a warm welcome.

New Mover Trends for Small Businesses

Ideas to Grow Your Business

The direct mail strategy is only the start of what we can do for you and your bottom line. In any industry, making people feel special is one of the best ways to earn their loyalty. Consider the impact of putting discounts and special promotions on your postcards that only apply to new movers.

If you run an auto shop, for example, consider giving one free oil change to people when they arrive. Some professionals don’t know where to turn when they want to create appealing offers, and we can guide you in the right direction if you need a hand.

Social Media Marketing

We also use social media to harness the raw power of new mover marketing. We can create stunning ads, discounts, special offers and more. Once we create ads geared toward your business, we promote them to new movers on social media. If you are not yet using social media to promote your products or services, it’s time to start.

As of 2019, 79% of the U.S. population has one or more social media accounts. Creating custom ads and targeting new movers is a smart step forward no matter your long-term goals. Combining a strong social media plan with new mover marketing or perfect match postcards gives you a winning strategy that’s hard to beat.

Why Businesses Trust Us

As a small business, you have a lot of important choices to make, and taking the wrong path could be enough to ruin your bottom line. At this point, you could be wondering why you should trust us in the first place. Founded by Brian and Michelle Mattingly, Welcomemat Services started as a small business meant to serve other small businesses.

The husband-and-wife team held focus groups and researched ways to help small businesses attract the right people. They found that most professionals missed a vital and untapped market: new movers. Helping businesses connect with that untapped market is the key to the outcomes we achieve. The results we have earned for past clients speak for themselves, and our testimonials should answer all your questions and make your doubts a thing of the past.

Getting Started

If you would like to get even better results for your small business, we are here to help. We have been in your shoes and are ready to assist you with overcoming one of the biggest challenges small businesses face.

Give us the opportunity to work with you and to put you in touch with prospects you won’t want to miss, and you will be pleased with the outcome you achieve.

If you would like to learn more about marketing to new homeowners, get in touch today.

Rocket Fuel for Business Growth

Your Free e-book.

New customer acquisition strategies, member growth and retention strategies, and ongoing brand building can drive revenue and increase the value of your business. Leveraging the right tools and marketing campaigns can be rocket fuel for your business.​

We created this downloadable ebook to give you insights into tools that can be used, measured and tracked.




Car Wash Promotion Ideas - Ebook - Welcomemat

Your Free e-book.

We created this downloadable e-book to give you insights into marketing tools that can be used as part of your localized marketing strategy. ​