WELCOMEMAT
Enterprise New Mover Marketing
Target New Movers Throughout the Moving Cycle
Welcomemat’s Digital New Movers Programs crack the code for reaching the rich new mover audience online both pre- and post-move.
Reaching new movers as they are going through the moving cycle creates tremendous opportunities for businesses, and Welcomemat is a trusted industry leader in reaching this valuable audience. Home services, healthcare, banking, utilities are just a few of the industries that are leveraging our Digital New Movers audiences.
PRE-MOVE
Connect with new movers as they prepare and plan for their move. Start creating familiarity with your brand ahead of the move.
MOVING DAY
As new movers are entering their home, they are choosing providers and making important immediate decisions.
POST MOVE
During this phase of the moving cycle, new movers are choosing brands, forming habits and seeking out businesses and services to fill their daily, weekly and monthly needs.
New Movers vs Current Residents:
MORE LIKELY TO RESPOND
MORE LIKELY TO BE LOYAL
LONGER LOYALTY
Digital New Movers
Digitally Target Movers Through the Entire Move Cycle (Pre- and Post-Move) With Welcomemat’s Digital New Movers Program
Welcomemat has been featured in:
Building an Early Connection With New Movers Encourages Long-Term Loyalty
Nearly three-quarters of new movers make major move-related purchases (furniture, electronics and appliances); the target window to influence these decisions is two months before the move and two months after1
The average household moves every 7 years1
A household that moves typically spends$9,000 on goods, services, finance/banking and insurance products1
21% of movers spend $10,000 or more on products and services as a result of their move2
¹Epsilon ²Zillow
Premove Digital Ads
Welcomemat has developed a 3 tiered audience strategy for reaching new movers ahead of the move. Welcomemat uses a proprietary digital audience strategy that puts your business in front of movers as they go through their move and gives your brand an advantage over the competition.
Welcomemat’s 3-Tiered Approach allows you to harness the power of new mover marketing on digital and social throughout the consumer move cycle!
WELCOMEMAT'S PROPRIETARY NEW MOVER MODEL
For nearly 2 decades, Welcomemat has helped local businesses target new movers in the direct mail space through our proprietary new mover program. Data analysis and modeling tools applied to 16+ years of Welcomemat responder data have helped us capture strong attributes that link a mover and response propensity. Add in further analytics including psychographics and sociographics and you have one of the strongest digital models for pre- and post-movers.
TRIED-AND-TESTED PRE-MOVE INDICATORS
EXCLUSIVE PARTNERSHIPS
Welcomemat has formal agreements with national brands that give access to consumer audiences who are in the process of moving and changing addresses. These powerful relationships give Welcomemat unique access to consumers through digital targeting throughout the entire move cycle.
Digital Delivery & Reporting
Welcomemat’s professional in-house design team works with clients to determine design, messaging, content and strategy for digital delivery to the pre-move and/or the new mover audience.
Throughout the course of any campaign, Welcomemat’s digital team is consistently enhancing, optimizing, variant testing, and modifying strategy to drive the lowest possible CPA or CPL.
Monthly client reporting allows each client to gain valuable insight into the strategy and refinement going on behind the scenes.
New Mover Direct Mail
“The Welcomemat new mover program is exceeding expectations! It’s one of the strongest performing shared
mail programs we’ve worked with. The new mover audience is highly responsive and we’re excited to continue
partnering with Welcomemat for customer acquisition.”
– Grove Collaborative
Reach new mover households each month with our exclusive National Insert Direct Mail Program!
Claim Category Exclusive Placement
CAPTURE THE BEST NEW MOVER AUDIENCE
GET TOP BRAND EXPOSURE
GET MORE CUSTOMERS
The Welcomemat new mover program is giving national advertisers access to build brand loyalty with a local neighborhood welcome new mover direct mail package.
Our nationwide program thrives on its locally-curated mix of independent and boutique businesses and national brands, providing the new movers it reaches with a personal touch like no other new mover direct response program available.
