INDUSTRY MARKETING
Fitness Marketing
Welcomemat Fitness Solutions uses sophisticated marketing platforms to capture the attention of new and existing clients for your studios or fitness centers.
We Are Your Fitness Marketing Experts
For more than a decade, Welcomemat has been a pioneer in fitness marketing. Our extensive knowledge of the industry has enabled us to develop best-in-class marketing programs and solutions for studios and fitness centers all sizes, all types, and all stages of maturity.
Whether you are a new operator looking to quickly fill classes and ramp up membership or an established brand or management group looking for ways to break through membership levels that have plateaued, Welcomemat’s marketing solutions have been proven and tested at all levels and stages of growth.
Client Experience
A MULTI-CHANNEL APPROACH
Data-Driven Marketing
Welcomemat was founded on concept that understanding data and gaining access to data can lead to more strategic marketing efforts that drive more revenue and growth while reducing wasted ad exposure. Welcomemat has developed a fitness a member look-a-like model that allows clients to target those who are most likely to become members.
THE FORMULA
Find the “right” client, invite them to try your studio or center, do a great job for them, and then ask them to become a member. When this formula is properly executed you get a “stickier” client who will stay in your member program longer – starting with the right client will lead to lower churn and member attrition.
THE STRATEGY
Welcomemat’s fitness marketing strategy begins with capturing your best prospective clients in-and-around your location within a certain radius or drive time. By overlaying Welcomemat’s member look-a-like model to an area, we are able to identify those clients with the highest propensity to visit and become club members. Welcomemat’s fitness model is ever-changing and continues to be refined with new data each month.
THE ENGINE
As new clients are captured and entered in your marketing funnels, Welcomemat’s software works intelligently to react to client activity and communicate based on actions and membership status. Through email and sms, Welcomemat clients gain direct access to their clients in the community.
Grow Positive Online Reviews
Refer Friends
Birthday Club
Intercept Declining Credit Cards and Send SMS
Win-Back Campaigns for Club Members Who Have Left
Exclusive Offers for Club Members
Tracking & Measuring
All Welcomemat clients have access to Welcomemat’s marketing dashboard software – GTX – which gives clear real-time tracking measurement of all active digital, blended and traditional marketing campaigns across each location, region and entire brand. Tracking through GTX can help determine attribution and identify which marketing strategy is driving the most membership conversions.
INDUSTRY ADVERTISING
Marketing Tools
Perfect Match Digital Ads
Welcomemat’s digital ad programs leverage Welcomemat’s formula for finding the “right” client, capturing data, inviting them to your studio or fitness center, and then remarketing to them to drive loyalty and membership.
The technology and software that Welcomemat has developed to drive Perfect Match Digital Ads integrates digital ad mediums with landing pages, sms, email, code integration and POS integration. Ad delivery, conversion, and attribution, are all visualized in GTX – Welcomemat’s marketing dashboard.
FlexText™ – Combining the Power of SMS and Email Marketing
FlexText™ is Welcomemat’s premiere program that combines the power of text & email to provide one of the industry’s most robust solutions for ongoing communications with clients and members. Through sophisticated connectivity to point of sale, campaigns can be set to react on activity – helping upsell, drive loyalty, encourage reviews, create referrals, and nurture long term loyalty and membership.
FlexText™ provides turn-key solutions to fitness operators including:
Growing Positive Online Reviews
Customers Can Refer Friends
Intercept Declining Credit Cards and Send SMS/Email to Recapture
Win-Back Campaigns for Club Members Who Have Left
Birthday Club
Holiday Campaigns (i.e. Veteran’s Day – Black Friday)
Website Integrations for Data Collection
Set it/Forget it Drip Campaigns
On Demand SMS
Digitally Integrated Direct Mail Programs
Welcomemat’s direct mail offerings integrate the proven reliability of traditional mail with integrated digital technologies. Whether you are launching a brand-new fitness club or studio location and need a big announcement in the market, launching a new class or service, dropping a holiday promotion, reaching out to those who are newly moving into the community, or even playing defense for when a competitor is coming to the market, Welcomemat’s direct mail options give you flexibility, tracking, retargeting options and revenue growth.
NEW MOVER
Welcomemat’s new mover targeting is the perfect engine for driving growth from those who newly move in-and-around your location(s). There is no better way to grow than inviting those who just moved into the community to visit your location before your competitors does.
JUMBO PERFECT MATCH POSTCARDS
Welcomemat’s new mover targeting is the perfect engine for driving growth from those who newly move in-and-around your location(s). There is no better way to grow than inviting those who just moved into the community to visit your location before your competitors does.
JUMBO SATURATION POSTCARDS
Welcomemat’s Jumbo Saturation Postcards are designed to get the word out to the masses. These radius-targeted postcards can tie into data capture and leverage retargeting for multiple touch points to drive loyalty.
JUMBO EDDM POSTCARDS
Welcomemat’s Jumbo EDDM Postcards are designed to pinpoint specific carrier routes and are best for timed drops. These carrier route-targeted postcards can tie in data capture and leverage retargeting for multiple touch points to find new customers.
Organic Social and Google My Business Management
Online assets enhance the fitness marketing and membership strategy. A quality social media presence includes content on Facebook, Instagram and Google My Business. Regular updates to content, and well designed graphics and copy, enhances not only your image but also plays a critical part in being found online.
Leave it to Welcomemat’s digital team to manage your organic social and drive growth and stand out from your competition.
Fitness Website Development
BUILT TO BE FOUND AND PROVIDE UTILITY
Starting with your website, Welcomemat leverages over a decade of fitness marketing experience to build out high-performance websites.
Welcomemat’s focus is to build Google and search-friendly websites (SEO) that have all the technical components wired up properly so the website will be found when local customers are searching “near me” or looking for a gym or studio. Welcomemat will also add data capture for new customers on the site and give unlimited club members the ability to manage their memberhips and update credit cards online.
Welcomemat’s marketing experts combine professional and attractive design with technical audits for proper search and location results.
Branding and Design
Welcomemat’s professional design team can help with branded pieces, design, integrated one-time use code cards and more.
Our team of experts can design ads for local community events, rack cards, holiday tickets, handouts and more. Best of all, Welcomemat can add codes and tracking to each advertisement or handout, so you can see how they are converting members.
Are you a brand new operator looking to build the next gen fitness brand? Welcomemat’s team can help by leveraging our marketing expertise with your vision.
Another Welcomemat Marketing Tool…
WELCOMEMAT GTX
ONE CENTRALIZED DASHBOARD AND SOFTWARE FOR ALL OF YOUR MARKETING STRATEGIES
Welcomemat GTX is the central system for growth tracking and marketing acceleration for our car wash operators. All of Welcomemat’s clients gain access to a centralized dashboard designed to track all campaigns being run in your community in real time. Real-time measurement and tracking gives you a lens into all marketing campaigns and how they are performing.
Interested in partnering with Welcomemat?
Local Store Marketing
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Fundraising