Salon Marketing

Feb 22, 2021

How to attract new clients to your Salon?


As a salon owner, finding time to identify and capture new clients for you and your stylists, can be a challenge. As with many salons and salon owners, time is spent learning new techniques and ways to better service clients. Whether its balayage, highlights, texturing or learning new color formulas, time and energy is typically spent on the creative and professional work done with your clients.

Salons also come in many shapes and sizes; smaller booth rentals, larger commission based salons, franchise concepts, and learning institutes. There are also many brands, partners and suppliers to carry or identify with including Aveda, Salon Centric, Bumble and Bumble, Redken, Armstrong McCall, Prestige, Goldwell to name a few.

Furthermore, salon staffing, hiring, stylist retention, and training can be the most time-consuming responsibility for any salon owner.

While it’s important to master all these in your small business plan, client acquisition can be a something that is often overlooked. Empty chairs are not a friendly sight in any salon and determining ways to market your salon can be challenging with the vast array of salon marketing options out there.

Facebook, Instagram, and Pintrest all make for wonderful social media platforms for showing off wonderful cuts, styles, colors and creativity from your small business.  While effective, these tools are great once you have a follower whom you have met.


Salon Marketing

Promote your salon with new mover marketing

A simple and effective marketing solution for driving new client trials is to reach out to the new families & individuals who have recently moved to the trade area of your small business and invite them to try your business services. Being the first to welcome new movers and offering a gift to them triggers the beginning of a strong client relationship for your Salon.

Promoting your salon doesn’t have to be hard and Welcomemat Services can help.

Our new mover marketing solution for salons is being used by hundreds of salons all over the country.


Unique benefits of our salon specific new mover marketing program


  • You pick the areas & zip codes that you want to market your business in
  • Get more clients and grow your small business with insights about your new clients
  • Each month we target a new group of new movers for your salon & advertise your small business locally
  • We create a unique marketing solution for your salon that focuses on local marketing
  • Improve your small business ROI with insights that show you effectiveness of your new salon marketing campaign
  • We send ‘thank you for visiting’ cards to all your new clients on your behalf and with your approval
  • Know your exact client acquisition cost for every new client to your small business. Insights like these can help you better your salon marketing efforts.
  • Social media promotion- We promote your salon on Facebook & Instagram and increase followers of your business social media pages.


Salon marketing tips with Welcomemat’s new mover marketing program


Leave the local promotion of your salon to us while you manage other business aspects like hiring & training, staff retention, etc.

Market your salon to hundreds of new families & individuals who move to your neighborhood every month & get a chance to make new loyal clients.

Whether you are a stylist, barber shop, nail technician, or a salon owner. Welcomemat is an expert in salon marketing & provides you with the best marketing solution to promote your salon.

Talk to us to see how our small business marketing plan can help grow your business.


Our Results

Year after year, Welcomemat proves itself invaluable as a growth tool for my salon. I consistently have new clients in my chairs through this program,
– Kevin Miraglia – Salon Skanda
Rocket Fuel for Business Growth

Your Free e-book!

Finding new loyal customers is a talent we have and we know that your first introduction to new customers can mean the difference between gaining a new customer for life or losing a customer to your competitors. That’s why we created our free small business marketing eBook: Good First Impressions are Rocket Fuel for Small Business Growth, because we’re rooting for small businesses like yours.





Car Wash Promotion Ideas - Ebook - Welcomemat

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This car wash promotion strategy typically generates a $38:$1 ROI for our clients.