How Informed Delivery Can Enhance Direct Mail Marketing Services

Oct 11, 2020

If you’re looking for new ways to enhance your direct mail marketing services, Informed Delivery can be a game changer for you!

This tool is bridging the gap between digital campaigns and direct mail. As a marketer in today’s fast-moving world, Informed Delivery can reinforce your message, expand your reach and increase brand awareness.

Learn why you should take advantage of Informed Delivery and add it to your marketing plan:

Informed Delivery is a service offered by USPS® that allows users to digitally preview their mail before it arrives. Subscribers can receive greyscale images of the exterior of incoming letter-size mailpieces. Once signed up, users can view their mail via email notification, online dashboard, or mobile app.

Informed Delivery is a free program for both mailers and postal residents! It allows marketers to electronically reach potential customers with just an address. According to USPS, 89% of users are satisfied or very satisfied with Informed Delivery and 93% would recommend it to friends, family, or colleagues.

The original black and white image scanned in by postal equipment can be replaced with a color image. You can provide USPS with a representative or ride-along image to make your mailpiece stand out with colors.

You can also add a call-to-action by including a link to any website, social platform or landing page. Integrating digital marketing and direct mail provides faster response rates for marketers.

Post-campaign reports are a major benefit of this strategy. USPS can provide your business with data such as email open rates and click-through rates.

Starting an Informed Delivery campaign can potentially increase ROI for your direct mail. For instance, USPS notes that 70% of notifications are opened daily. This is a much higher percentage than basic email open rates.

Informed Delivery generates multiple impressions from just a single mailpiece. Your intended audience will now view your message physically and digitally. Allowing potential customers to get a sneak peek of your piece could build anticipation and drive customer response rates.

In conclusion, Informed Delivery is a great tool that can greatly benefit customers and marketers!

Welcomemat can help you create a targeted mailpiece with our New Mover Marketing Program and Perfect Match Postcard Program.

Interested in our integrated direct mail marketing services? Click here to get started!

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