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Restaurant Marketing Plan

The restaurant market is a demanding and competitive one. How do you set your restaurant apart from your competitors? Investing in valuable restaurant marketing tactics is a good place to start. Welcomemat has put together a simple yet effective marketing plan for your restaurant:

 

Get Social

 

Reports show that 49% of people scour Facebook to find restaurants. In this digital era, people want to see what they’re eating before they actually eat it. There are over 3 billion users on social media worldwide. If you aren’t marketing your restaurant on Facebook and Instagram, you’re missing out on a huge chunk of paying customers. According to Toast’s 2019 Restaurant Success Report, restaurants new and old that saw annual profit growth in 2017 market on Facebook and Instagram.

Social media has made it even easier to ‘promote’ or ‘boost’ posts to the audience of your choice. With a few simple clicks and dollars, you can make sure your burgers are showing up on burger lovers’ Facebook feeds.

Another trend that’s on the rise is influencer marketing. It is best described as a form of marketing in which ‘focus is placed on influential people rather than the target market as a whole on social media.’ Influencer marketing is essentially third-party validation for your business- a word-of-mouth recommendation from a person that consumers already follow and trust. Look up some local ‘foodies’ in your area and invite them in to try your food, ask them to post about their experience and see how many new customers that brings in your door.

Use Direct Mail

 

Direct mail is another way to target potential customers that can turn into loyal customers for your restaurant. By reaching highly likely customers with an offer in their mailbox, you’re securing a loyal customer for your business for the next 5-6 years they live in their home.

Welcomemat’s New Mover Marketing program reaches new families with offers they can’t refuse right as they move into their new home. Studies show that consumers change brand habits during vulnerable times in their lives, such as a move. Over the past 15 years, we have assembled effective direct mail marketing strategies with high return rates. Welcomemat also offers highly targeted jumbo postcards that have proven to be effective for restaurants. We overlaid our 15 years of data to build responder models for specific industries, resulting in higher return rates for your business. All of the strategies Welcomemat offers are trackable with at least 3 different data points of your customers.

 

Improve SEO

 

SEO, or Search Engine Optimization, is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines such as Google, Bing, Yahoo, etc. If a consumer searches ‘restaurants near me’ on Google, sites with the best SEO will pop up first. While there are plenty of ways to increase SEO, the easiest place to start is keywords and citations. Keywords are the words and phrases in your web content that make it possible for people to find your site via search engines. A website that is well optimized for search engines “speaks the same language” as its potential visitor base with keywords for SEO that help connect searchers to your site. Use keywords authentically and sparingly throughout your site’s content to have better SEO.

A citation is an online reference to your business’s name, address and phone number (NAP). To rank higher in search engines, your NAP needs to be available, accurate and consistent across all platforms such as Google My Business and Yelp. Google uses these citations when evaluating the “online authority of your business.” A few other ways to rank higher in search engines are to improve your page loading speed, optimize your pages/images and start blogging!

 

Be Real!

 

You can’t put a price tag on a good experience! Engage with your customers and make them feel welcome. Follow your business motto and stay true to your brand. Authenticity is a characteristic that cannot be forged. At the end of the day, customers are looking for a good experience and good food at your restaurant. U.S. companies lose more than $62 billion annually due to poor customer service. These marketing tactics may get customers in your doors but the experience you give customers is what will keep them coming back. Train your employees to smile and be positive at all times!

 

Welcomemat offers direct mail, social media, email marketing and SEO solutions to local restaurants and businesses across the nation! Get started today.

 

 

 

restaurant marketing plan

RESTAURANTS

How to attract customers to your restaurant?

 

Restaurant marketing plan for small business owners

As a restaurant owner, regularly finding time to identify and get new customers to your local restaurant can be a major restaurant management challenge. As with many small business owners, a great amount of time is spent learning new small business techniques and marketing tricks to better service customers while also managing everyday administrative, inventory & staff training duties of the restaurant.

Whether you are a quick service restaurant owner, own a fast casual restaurant, are in the casual dining space or run a fine dining restaurant, there are so many things that make up for a restaurant marketing plan that will grow your business. Creating the perfect all-day offerings, balancing healthfulness and even marketing innovation are just a few of the creative aspects each restaurant owner faces as a small business owner. Other daily dealings include inventory, vendors and even making decisions on potential food and restaurant delivery options like Uber Eats and Grub Hub.

Maybe you are a single restaurant franchise owner or a multi-unit franchise owner who needs small business resources to grow local business by conforming to brand standards and following restaurant operations manuals.

With all of these aspects vying for your time as a restaurant owner, customer acquisition can often fall down the list of priorities. While it may be easy to brush restaurant marketing ideas aside to deal with the daily duties of running the restaurant, it can often be a mistake that many owners make.

In the end, it’s all about bringing in new customers and creating an atmosphere that drives customer loyalty and repeat business.  You could have the perfect recipes and décor but until new customers come in, it makes no difference.

Small business owners are always looking for small business marketing tips and ways to actively promote their restaurants and boost their customer acquisition strategy. A customer strategy that will perfectly complement their restaurant marketing plan.

Not all restaurant marketing plans can bring you success and there is no “magic” when it comes to marketing a restaurant. Restaurant patrons are also not all equal. Discount driven consumers don’t typically drive the best restaurant margins…..it’s the long-term loyal customers that are the heartbeat of restaurant growth.

Welcomemat Services promotes your restaurant in the neighborhood and helps you get the right set of customers who are most likely to become your loyal customers- New families and individuals moving to your area.

New movers to a neighborhood are 5 times more likely to become your loyal customers.

Did you know local restaurants are the most sought after local businesses by new movers after a recent move.

Become their favorite local business in the neighborhood before your competitor does.

By leaving your new customer acquisition and marketing to us, you can focus on what you do best – managing your restaurant and growing your small business.

Restaurant management doesn’t have to be hard and Welcomemat can help by bringing in more customer to your small business. Speak to your local marketing representative to get free marketing tips for your small business today.

Our new mover marketing and local promotional program for restaurants is being used by hundreds of restaurants all over the country as a small business advertising tool.

 

Unique benefits of our restaurant specific new mover marketing program

 

You pick the areas & zip codes that you want to market your business in

Get more customers and boost your restaurant management skills with insights about your new customers

Each month we target a new group of new movers for your restaurant & advertise your small business.

We create a unique marketing solution for your restaurant that focuses on your local brand

Improve your restaurant ROI with insights that show you effectiveness of your new restaurant marketing campaign

We send ‘thank you for visiting’ cards to all your new customers on your behalf and with your approval

Know your exact customer acquisition cost for every new customer. Insights like these can help you better your restaurant marketing efforts.

Simple & trackable program which tells you your exact marketing ROI

Try our add-on restaurant-centric customer loyalty program- Mobile Punchcard

Social media promotion- We promote your restaurant on Facebook & Instagram and increase followers of your business Facebook page.

 

The best marketing tips and customer loyalty program for your small business.

 

Leave the promotion of your restaurant to us while you manage other business aspects like hiring & training, staff retention, etc.

Introduce your local restaurant to hundreds of new movers to your neighborhood every month & get a chance to make them your loyal customers.

Welcomemat is an expert in restaurant marketing & provides you with the best business tips to promote your local restaurant. We will also help you with your social media marketing & promote specials from the menu for you.

 

Talk to us to see how our local marketing program can help grow your business.

 

Our Results


Soho Bar & Grill

Porter House Beer
We use Welcomemat Services at Fifth Group Restaurants – it is an integral, essential component of our marketing plans…highly recommend!
– Michael Erickson, Fifth Group Restaurants