SEO for Local Business – Where traffic becomes a good thing.
SEO, or Search Engine Optimization, is the process of increasing the quantity and quality of traffic to your website through organic search engine results. Essentially, how well you optimize the content of your website will decipher where your business stands out among the crowded streets of the internet.
Whether you know it or not, SEO plays a key role in your local business advertising. For many small business owners, staying on top of SEO and digital marketing trends can seem like a daunting task. Luckily, there are plenty of resources available to alleviate this burden.
Here are 4 quick and easy SEO tips to elevate your website content!
#1 – Strategic Placement
Based on data compiled from Booking.com, consumers read a website page in an F shape. They found that consumers read most of the content that is located at the top of the page and then they scan the left side of the website until they see something that catches their eye.
Strategize where you put your target keywords and important information on your page. Utilize the title, headlines and summary portions of blogs or articles to catch the readers eye
#2 – Less is More
Less is more when it comes to online copy. The average human attention span is fifty-nine seconds, meaning you have fifty-nine seconds to convince a potential customer that you are the best in the business.
A lot of websites are filled with fluff words that confuse and exhaust readers. Write clean, creative copy that clearly shows the consumer how your business will help them.
#3 – Size up the Competition
Utilizing your SEO properly will drive more traffic to your website, and away from the competition. SEO is the only instance when an increase in traffic is a positive thing!
Make sure to spend time perusing your competitor’s pages to see how they organized their website. Utilize this information to make your website copy and design stand out!
#4 – Get by With a Little Help From Online Resources
Due to the increasing importance of SEO, there are numerous free resources that can help you decide what keywords to use. Keywords Everywhere is a free Chrome add on that shows you the search volume of certain phrases per month. This can help prioritize what keywords and phrases to use on your website.
Another free tool that you can utilize is Answer The Public. This free website identifies potential topics for your content by trying out different variations of your keywords. By utilizing this tool, you can find a gap in the market and utilize their data to write content that answers the questions that your target customers are actually asking!
Understanding how to elevate your website content with these SEO tips and tricks is the first step to taking your local business advertising to new heights online.
Optimizing your website for increased traffic will lead to growing your local business with new loyal customers. Investing in additional support from SEO experts can be a wise and affordable investment for your local business advertising as well.
Many marketing companies offer SEO packages for local business. Welcomemat Services offers a quick and affordable keyword study package for our local business clients as well as a full SEO optimization package for new website builds.
Feel free to get in touch with one of our helpful local business marketing consultants for more information!