By Max Patel, December 12, 2016.
Marketers who work with small business owners stress the importance of investing in current customers before investing in earning new ones. Why? In part, it’s because it’s much easier to sell to existing customers who know—and like—your business than it is to pitch yourself to a new breed of customers.
This is why Welcomemat gives you the opportunity to turn first-time customers into loyal lifetime customers.
New movers in your neighborhood are nobody’s customers. Their lack of brand loyalty is such a powerful marketing opportunity that they’re 5 times more likely than established local residents to convert into repeat customers. When a new mover is settling in, one of their first priorities is to find trustworthy local businesses. They need restaurants, carwashes, pizzerias, dentists, salons, and mechanics to meet their daily needs. They present a unique opportunity for business owners to be their first impression in the neighborhood and, therefore, gain a lifelong customer.
Welcomemat helps your business with new mover marketing and introduces you to thousands of new movers every month. New movers who have just moved into your neighborhood are eager to find their new favorite businesses in the neighborhood. Become their favorite place before somebody else does.
Chat with us today to gain more insights into your neighborhood.
Below are 4 sure-fire ways to build strong customer loyalty.
Thank them for their visit
It is extremely important to understand that, when a new customer walks into your store, he chose you over a host of similar options. Appreciate this by giving him an unforgettable experience and, above all, thank him for his visit to your store. This is the first step to building a strong customer relationship.
Personalize their experience
Treat every customer as different and work to make every experience they have a positive one. Training your employees to greet, serve, and nurture every customer in a personalized way will help you make strides in earning strong customer loyalty.
A local pizzeria owner in The Bronx remembers each of his customer’s names and greets them personally every time they come in. This is a great example of what it means to build a personal relationship with your customers.
Create a customer loyalty program
A strong customer loyalty program goes a long way in establishing—you guessed it—loyalty. This can be as simple as a basic punch points program for your loyal customers that allows them to receive a small reward with every purchase. This marketing strategy not only increases your sales margin but also discourages your customer from visiting your competitors.
Offer transparency and demonstrate action in your communications
As a small business owner, it is important for you to have a transparent line of communication open with your customers. Make it easy for them to find out how to communicate with you, and demonstrate that you act on the feedback that they provide. This will not only make the customer feel wanted but will also give you a chance to better your operations for long-term growth.
At Welcomemat Services we understand that you take pride in owning and running your own restaurant in the neighborhood.
We also know that, as a business owner, you wear many operational hats and that you are constantly optimizing the way you do business. We are committed to delivering top trending tips to help you manage your business effectively. Get in touch with us today to see how we can help your business grow with our unique program that introduces your business to new movers in your neighborhood and gives you an opportunity to turn them into lifelong loyal customers.