Are you struggling to connect with millennials?
Use these tips to make them your customers.
Research shows that 70% of millennials use social media platforms like Facebook more than four times per day. It is no secret that utilizing social media platforms as a business tool is now crucial to attracting new customers.
Given this data, it’s no surprise that companies are investing 40-60% of their marketing budget in social media platforms. But, for many small business owners, understanding how to use these tools to grow a business can lead to a lot of confused head-scratching. As a small business owner, how do you know which tool is the right one for you and how to best use that tool to reach your target market?
At Welcomemat Services we understand that you take pride in owning and running a successful business in your neighborhood. As a business owner, you wear many operation hats and constantly work to optimize the way you do business.
We are committed to delivering top trending tips to help you manage your business effectively. Get in touch with us today to see how we can help your business grow with our unique program that introduces your business to new millennial movers in your neighborhood.
It can be a tough task to reach today’s young, internet savvy generation. Yet, because they often make up the bulk of your audience, catching their attention is crucial. Constantly changing social media habits and a consistent influx of new social media tools can make it challenging to reach millennials in the right way. But understanding how each platform can help you reach customers will allow you to use each platform to create targeted and effective small business marketing campaigns.
The five tips below will help small business owners transform themselves into social media stars for their businesses.
- Instagram- Make an impression through pictures
This new-age social media platform lets you post pictures and share the story behind them. This is a great way to make an impression about your different product offerings, your menu items, and your business operations. One study showed that 50% of millennials are active on Instagram. If you manage to make meaningful impressions through pictures, you can expect your social media traction to increase significantly. It is no wonder that Facebook recently paid over a billion dollars to acquire this company.
- Snapchat- Stay connected on Snapchat
Snapchat is a social media tool that lets users take real time pictures and share them with their friends. Snapchat shots garner about 10 billion views a day. Snapchat is more than just a tool to stay in touch with friends: Businesses can utilize the app to take powerful pictures of their smooth operations, happy customers, new menu items, or the sign advertising your extended business hours. Even better: Make sure to snap that selfie behind the gorgeous décor wall in your store! Getting social with your millennial customers on their own turf helps you build a more intimate connection with them and increase customer loyalty.
- Customize your content to fit the need of the hour
Millennials are bombarded by, and forced to keep up with, nearly countless changes on a daily basis: in their technologies, their social interactions, and their trends. If you can identify the trends controlling the market and customize your products, offerings, and communications according to the latest fads, it will help your small business stay ahead in the race to get (and keep) the attention of millennials.
Customizing the content you share on social media platforms like Facebook, Twitter, Instagram, and Snapchat can help you fit into the mix and make lasting brand impressions to attract the millennial audience.
- Partner with a blogger or join the conversation
The rise of the digital age and the social media power of millennials has also given rise to a number of blogs discussing every day events. With those blogs come bloggers who contribute to these online communities.
Every industry and every topic will have many expert bloggers and influencers who are regularly followed by the young audience of the social media age. Partnering with these influential bloggers can help you gain attention online.
For example, invite a food blogger to try out the new item in your store. Ask him to write about his experience and make an impression about your business on his blog. This will give you a much-needed boost to cast a net for millennials and increase your chances of attracting new customers.
Another great example would be a huge social media chatter about a new TV series that focuses on ancient hysteria. Transform your salon into a themed attraction based on this series and promote the theme on social media to attract the interest of both new and established customers.
- Take advantage of the vast Facebook presence
Facebook currently has more than one billion users. Nearly 90 percent of people ages 18-29 are on Facebook. It was the platform that jumpstarted the “social media generation” and it continues to act as a powerful tool despite its many competitors.
Leveraging the reach and impact of Facebook to attract millennials to your business is crucial. Use Facebook, and its wide variety of audience customization tools, to promote your business. The more visible your small business is on social media, the higher your chance is to connect with millennials.
Welcomemat maximizes on the potential of social media platforms to reach both new movers and small business owners. We connect with new movers to share what’s happening in their neighborhoods and connect with small business owners to help them better their businesses.
Check out Welcomemat’s social media pages for more information on what’s going on in the world of a modern small business owner.
Welcomemat helps your business with new mover marketing and introduces you to thousands of new movers every month. New movers who have just moved into your neighborhood are eager to find their favorite local businesses in the neighborhood. Become their favorite place before somebody else does!
Chat with us today to gain more insight about your neighborhood.