Restaurant Marketing Plan

Restaurant Marketing Plan to Set Yours Apart from Competitors

The restaurant market is a demanding and competitive one. How do you set your restaurant apart from your competitors? Investing in valuable restaurant marketing tactics is a good place to start.

Welcomemat has put together a simple yet effective marketing plan for your restaurant:

Get Social

Reports show that 49% of people scour Facebook to find restaurants. In this digital era, people want to see what they’re eating before they actually eat it. There are over 3 billion users on social media worldwide. If you aren’t marketing your restaurant on Facebook and Instagram, you’re missing out on a huge chunk of paying customers. According to Toast’s 2019 Restaurant Success Report, restaurants new and old that saw annual profit growth in 2017 market on Facebook and Instagram.

Social media has made it even easier to ‘promote’ or ‘boost’ posts to the audience of your choice. With a few simple clicks and dollars, you can make sure your burgers are showing up on burger lovers’ Facebook feeds.

Another trend that’s on the rise is influencer marketing. It is best described as a form of marketing in which ‘focus is placed on influential people rather than the target market as a whole on social media.’ Influencer marketing is essentially third-party validation for your business- a word-of-mouth recommendation from a person that consumers already follow and trust. Look up some local ‘foodies’ in your area and invite them in to try your food, ask them to post about their experience and see how many new customers that brings in your door.

Restaurant Marketing Case Study

Use Direct Mail

Direct mail is another way to target potential customers that can turn into loyal customers for your restaurant. By reaching highly likely customers with an offer in their mailbox, you’re securing a loyal customer for your business for the next 5-6 years they live in their home.

Welcomemat’s New Mover Marketing program reaches new families with offers they can’t refuse right as they move into their new home. Studies show that consumers change brand habits during vulnerable times in their lives, such as a move. Over the past 15 years, we have assembled effective direct mail marketing strategies with high return rates. Welcomemat also offers highly targeted jumbo postcards that have proven to be effective for restaurants. We overlaid our 15 years of data to build responder models for specific industries, resulting in higher return rates for your business. All of the strategies Welcomemat offers are trackable with at least 3 different data points of your customers.

Improve SEO

SEO, or Search Engine Optimization, is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines such as Google, Bing, Yahoo, etc. If a consumer searches ‘restaurants near me’ on Google, sites with the best SEO will pop up first. While there are plenty of ways to increase SEO, the easiest place to start is keywords and citations. Keywords are the words and phrases in your web content that make it possible for people to find your site via search engines. A website that is well optimized for search engines “speaks the same language” as its potential visitor base with keywords for SEO that help connect searchers to your site. Use keywords authentically and sparingly throughout your site’s content to have better SEO.

A citation is an online reference to your business’s name, address and phone number (NAP). To rank higher in search engines, your NAP needs to be available, accurate and consistent across all platforms such as Google My Business and Yelp. Google uses these citations when evaluating the “online authority of your business.” A few other ways to rank higher in search engines are to improve your page loading speed, optimize your pages/images and start blogging!

Be Real!

You can’t put a price tag on a good experience! Engage with your customers and make them feel welcome. Follow your business motto and stay true to your brand. Authenticity is a characteristic that cannot be forged. At the end of the day, customers are looking for a good experience and good food at your restaurant. U.S. companies lose more than $62 billion annually due to poor customer service. These marketing tactics may get customers in your doors but the experience you give customers is what will keep them coming back. Train your employees to smile and be positive at all times!

Welcomemat offers direct mail, social media, email marketing and SEO solutions to local restaurants and businesses across the nation. Get started today on your restaurant marketing plan!