Direct Mail Marketing is Still Alive

Feb 16, 2020

Direct Mail Marketing is More Successful than Ever!

As a direct mail marketing company, we often hear small business owners make the bold assumption that direct mail is dead! Well, that’s not true. As a matter of fact, direct marketing is probably the break from digital ‘noise’ that your brand needs!

With the emergence of digital marketing channels, it’s easy to make the assumption that direct mail along with other traditional marketing channels are heading out the door but studies have shown otherwise. While email marketing open rates average around 20 percent, the open rate for direct mail averages around 80-90 percent. In fact, 70 percent of consumers actually prefer traditional mail than receiving unsolicited offers by email.

If strategized correctly a direct mail marketing campaign has the power to take your business to the next level. So where should a business owner start when implementing a direct mail marketing campaign?

The answer is in the list!

In the video below, David Tabb, the owner of multiple Welcomemat Franchises, explains the relevance of direct mail marketing and goes into detail on the effectiveness of having a targeted list such as Welcomemat’s.


Direct mail can play a major role in reaching new customers for your business. List building will play an integral part of that process –that’s why your business should be actively building a list. If you’re looking for additional support with targeting people that are the perfect match for your business or targeting new movers in your area, Welcomemat Services can help!

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