Insights and trends from Welcomemat founder Brian Mattingly on how tax reform is affecting small businesses — and how to find the silver lining.
On May 3rd, 2018, Fox Business News invited Welcomemat Services founder and CEO Brian Mattingly onto their national television channel to speak about the impact of tax reform legislation on small business America. As the head of a direct marketing company targeting new movers, Mattingly was able to speak directly to the new mover rates and local business trends across the country.
Mattingly pointed out that “Hiring and staffing is one of the biggest challenges for small businesses because of the low unemployment…And because of that you are seeing a lot of automation and innovation happening at the local level.” Data has played an important role in corporate America for many years and Mattingly notes that local businesses are finding the use of technology and data more necessary in this economy. He says, “Cost per acquisition has gone up but technology is bringing some strategy into that.”
In fact, at Welcomemat we’ve seen the need for local businesses to have access to technology and data since our founding 15 years ago. As Mattingly points out in the interview, “One of the things we’ve been able to do is inject patented data technology, which allows the local business to gain real insights into who is coming into their location.”
Everyday Welcomemat celebrates small businesses across America and strives to connect people with the great local businesses in their neighborhood using an innovative approach to marketing, data, and technology. Franchising.com recently recognized Welcomemat’s achievements calling the last 12 months a “landmark year” for Welcomemat. Welcomemat has been named to Entrepreneur’s 2015, 2016, 2017, and 2018 “Franchise 500” and since 2003, Welcomemat Services’ technological innovation and marketing sophistication has enabled the brand to change the face of the direct-mail marketing industry.