How can local businesses take advantage of Instagram?

Feb 14, 2021

Is INSTAGRAM creating value for your business yet? Follow these tips to leverage its potential.

Instagram is a great tool to engage with your audience on a social level and create great lasting impressions about your business or brand that go beyond the store experience.

At Welcomemat Services we understand that you take pride in owning and running your own neighborhood restaurant.

We also know that, as a business owner, you wear many operational hats and are constantly optimizing the way you do business.

We’re committed to delivering top trending tips to help you manage your business effectively.  Get in touch with us today to see how we can help your business grow with our unique program that introduces your business to new movers in your neighborhood and gives you an opportunity to make a lifelong loyal customer.

As the owner of a local small business, you often need a promotional channel to showcase your business beyond the storefront. Instagram is just one of the many effective social media tools that can help you do just that.

If you haven’t yet leveraged the potential of Instagram for your business, read on to find out how to build your social media profile today.

Build and engage

Start by building a great profile for your business on Instagram. You’ll want to include your basic business information and contact details so your customers know how to get in touch. Next, be sure to follow your business peers and influencers. Doing this will bring authenticity to your own profile and help you gain more followers in return.

Share and become a part of the mix

Instagram is home to the discussion of thousands of current topics and influencers who post about the latest industry trends. Share such posts on your profile and curate your own content by giving credentials to the originals. Everything that you share or like will be seen on the feeds of your followers and will encourage a larger group of people to follow your page. That larger pool of followers translates directly into a larger pool of potential new customers.


Tagging is a great way to let your audience find your posts with ease. Know someone specific? Tag them by using the “@” symbol and their profile name, or simply “#” (hashtag) a topic or business to tag your post.

This is a great way to stay connected and ensure your Instagram page is working for your business.

Welcomemat takes advantage of social media platforms to reach both new movers and small business owners. We reach new movers by sharing what’s happening in their neighborhoods, and we connect with you by providing tips on how to better your business.

Check out our social media pages for more information on what is going on in the world of a small business owner.


Welcomemat helps your business with new mover marketing and introduces you to thousands of new movers every month. New movers who have just moved into your neighborhood are eager to find their favorite local businesses. Become their favorite place before somebody else does.

Rocket Fuel for Business Growth

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New customer acquisition strategies, member growth and retention strategies, and ongoing brand building can drive revenue and increase the value of your business. Leveraging the right tools and marketing campaigns can be rocket fuel for your business.​

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Car Wash Promotion Ideas - Ebook - Welcomemat

Your Free e-book.

We created this downloadable e-book to give you insights into marketing tools that can be used as part of your localized marketing strategy. ​