fbpx

Our Blog

Email subject lines matter for effective local marketing blog post header photo

How to Write Great Email Subject Lines

Did you know that across all industries, only ~24% of emails are opened? Email marketing can be a comprehensive marketing strategy for your business, if you’re doing it right. Follow these tips to make sure your emails are getting opened and not sent to the trash.

 

Personalization

Adding personalization to email blasts can increase open rates by 50%. You can do this by simply adding a name to the subject line. Even mentioning a city or local event in the subject line can lead to much higher open rates. As long as you are collecting the correct information from your customer, you’ll be able to incorporate personalization into subject lines. Spending a little extra time to send hyper targeted emails will reap plenty of benefits including, higher open rates, click through rates, conversion rates, etc. Just don’t get too cheesy.

If you need help collecting customer information check out our tips here.

 

Urgency

Creating urgency in email subject lines is vital for higher click-through rates. With the hustle and bustle of daily life, if your emails are not creating a sense of urgency then they may never get read. Attention spans are becoming shorter and shorter and you have a very limited amount of time to grab the attention of consumers. The average American receives anywhere from 40-120 emails per day so if your email gets bypassed once, odds are it will get sent to junk and never opened. Creating urgency will make customers feel like they may miss out on something making them much more likely to act on the offer.

 

A/B Testing

You could always predict or assume which subject lines are working best in your emails but that is not necessarily dependable. A/B testing, also known as split testing, is a marketing experiment that segments your audience to test variations of campaigns. A/B testing will help you measure and compare the effectiveness of your subject lines and body of content against others. After you A/B test, you’ll be able to track conversions and click throughs, showing you what your customer responds best to. This will help you implement the most effective subject lines across all email communication.

 

Say less

Beware of long email subject lines. With 77% of email opens taking place on mobile devices, anything containing more than 50 characters is subject to being cut off. When brainstorming subject lines, remove unnecessary words or phrases. Keep it short, sweet and to the point. After all, you don’t have much time to secure their attention. You have to keep it short enough to not get lost but engaging enough for them to open it. We suggest omitting superlatives and staying away from a lot of numbers.

 

Welcomemat offers targeted and successful email capture and marketing programs that can help you reach new customers and grow your business. Learn more here.