5 Reasons Why Small Your Business NEEDS a Website
The Internet has evolved to the point where it is no longer a luxury, but a requirement. Local businesses, even small mom-and-pop establishments, need an online footprint to be relevant and help attract customers.
If your company forgoes a website, you’re missing out on a powerful marketing tool. Social media presence is great but isn’t enough. Here are a few reasons why your business needs a website, as soon as possible.
Your Site Builds Credibility
Saying that first impressions are important would be an understatement. If a potential customer sees your social media profile and doesn’t find a website attached, they’re going to get the impression that your business isn’t a reputable source.
Possessing a professionally crafted website gives your business credibility and invites users to do business with you.
Mobile Searches
When a user does a Google search on their phone, the search engine assumes that the user is out and about, and looking for a business that is close-by. Google favors local businesses when that user does a mobile search. If you have an optimized website that shows off your location, you’re more likely to show up for local searchers.
Your Website is Open 24/7
While your business may have set operating hours, your website doesn’t. It will always be there (as long as you pay for your hosting) to welcome potential customers, no matter the time of day.
You never know when a customer might stumble upon your site, in search of the services you provide.
Your Digital Business Card
Your business’s website is essentially a digital business card. A customer can find your contact and service information whenever they need it.
A website is better than traditional business cards, because when you move or make a change, you don’t have outdated information riding along in someone’s wallet.
Your Competitors Already Have One
A greater percentage of small businesses have a business website, meaning that the chances are very good that your competition is already attracting web traffic. You’ll need a real online presence to stay competitive.
