As a local business owner, every now and then you send out a business, promotional, or “staying in touch” email to your peers and customers. All too often, however, business owners send these emails off and forget about them—without checking to see how well the email is working for their business.
At Welcomemat Services we understand that you take pride in owning and running your own neighborhood business.
We also understand that, as a business owner, you wear many operational hats and are constantly optimizing the way you do business.
We are committed to delivering top trending tips to help you manage your business effectively. Get in touch with us today to see how we can help your business grow with our unique program that introduces your business to new movers in your neighborhood and gives you an opportunity to turn them into lifelong loyal customers.
Let’s take a look at five of the most effective strategies for harnessing the potential of email campaigns to secure new customers and increase customer loyalty.
- Collect information
Whenever a new customer walks in, collect his name and email address so you can include him in your future email campaigns. Building an email list is the single most effective way to enhance your business marketing initiatives. You can do this by having new customers fill out a form or by offering a reward to customers who provide their email addresses.
- Stay in touch regularly with timely content
A customer expects to receive emails from you if he provides you with his contact information. Once you have an active email list, be consistent and strategic in your communications with customers. Offer promotions, provide information about new items on the menu, or reach out to thank them for their recent visit and offer them the opportunity to provide feedback on their experience. This is one of the easiest ways of harnessing technology to increase customer loyalty.
- Bring innovation, but stay focused
Make your emails stand out by inserting design elements like informative videos.
It is important to make your email stand out, but it’s equally important to keep your message short and simple to retain the customer’s attention.
- Merge a catchy subject line with informative content
Your prospect typically receives more than a few emails a day, and most of those messages are promoting a business. What will make your email stand out is having a short and catch subject line that grabs the customer’s attention and compels him to read on. Make the content of your email as informative as possible without directly selling your services. This will make your customer look forward to your emails and will also promote a favorable brand image for your business.
- Test out your email before sending
It’s important to test out your email on peers and employees before forwarding it to your customers. You will be surprised by the number of edits and improvements you can make when you get the input of a second reviewer. The more polished your content is, the more positive your brand impression will be…and the more positive your brand impression, the more successful you’ll be in converting new customers into loyal patrons.
Welcomemat helps your business with new mover marketing and introduces you to thousands of new movers every month. New movers who have just moved into your neighborhood are eager to find their new favorite businesses. Become their favorite place before somebody else does.
The program also provides valuable data about these customers, including email addresses, demographic details, and household trends for your future email campaigns.