by welcomemat1stg | May 23, 2021 | Uncategorized
For decades, direct mail marketing has been an effective way to market to customers- but which types are most successful? We explore different types of direct mail marketing below to discover which are most useful for local businesses. Postcard Marketing Postcard...
by welcomemat1stg | May 17, 2021 | Uncategorized
Marketers who work with small business owners stress the importance of investing in current customers before investing in making new ones. Why? In part, it’s because it’s much easier to sell to existing customers who know—and like—your business than it is to pitch...
by welcomemat1stg | May 17, 2021 | Uncategorized
One minute of video is worth 1,800,000 words. Given this stat, it’s no surprise that all businesses are turning to video marketing strategies to increase SEO, engage with their audience or simply tell a story. Video seemed quite intimidating a decade ago, but with the...
by welcomemat1stg | May 14, 2021 | Uncategorized
Your Top 5 Images to Share & Where It feels like a Hollywood cliché, but it’s true: image is important! Whether it’s the idea of “dressing for the job you want” or even tidying up your house before guests arrive, your presentation is the foundation of others’...
by welcomemat1stg | Apr 28, 2021 | Uncategorized
When it comes to having a presence on social media, the biggest mistake a local business owner can make is having a social media page just to have one—in other words, because everyone else does. Social media platforms are only a useful marketing tool when you, as the...
by welcomemat1stg | Apr 19, 2021 | Uncategorized
Your small business digital marketing plan can be a process. It can seem challenging to grow your small business’s online presence, and even harder to know where to focus your efforts. Don’t get discouraged, though. No matter what your other digital marketing...
