By Max Patel, April 6, 2016.
Tupperware is a multinational brand which sells a wide range of plastic containers for typically storing, refrigerating and heating food. The most interesting aspect of their marketing model is they shed no budget on advertising but rely only on word of mouth communications. They encourage existing customers to throw parties to showcase their Tupperware product line to their friends and that is how they increase their sales and lead generation activities.
Having recently kicked off a new mover lead generation program, they engaged with local marketing partners to keep a track of new movers in particular zip codes and engage them in their business model. They recognized the importance of targeting the new movers and growing their loyal customer base by getting their attention early on in their overall marketing efforts.
This is an example of a unique marketing model for a business that relies heavily on word of mouth communications for new customer acquisition. Whether you run a small retail shop, a car wash business or a local pizza restaurant, it is important to part take in additional marketing efforts to grow your business and customer loyalty.
According to latest statistics, the new movers category of customers, are 50% more likely to respond to an invitation to your shop and are 5 times more likely to become your loyal customers. This itself makes welcoming these new movers and introducing your new business to them an extremely worthwhile effort.
There are more and more local businesses and local merchants that are exploring this marketing tactic and promoting their businesses to new movers in their neighborhood every month.
Welcomemat recognizes that new movers don’t have any neighborhood loyalties yet and hence if they are reached to at the right time with your business, it can prove to be a great opportunity to earn a loyal customers. Our program even lets you track each new mover and record their information for your other marketing efforts.
About the author:
Max Patel is our communications manager & helps the marketing team build campaigns & programs for business owners to get new loyal customers.