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Driving Growth Through a Strategic Referral Program
For car washes, a well-executed referral marketing strategy can be the difference between stagnant growth and exponential success. One standout exa...
Optimize Your Offerings: Segmenting Consumers to Increase Upselling
Are you offering the right services to the right customers? Most businesses treat all customers the same — and miss out on major upselling opport...
How to Turn One Time Car Washers into Lifelong Members
Most car washes see a flood of one-time customers — but how many are sticking around? In a market where customer acquisition is costly, turning c...
Text or Email? Best Communication Channels for Member Engagement
The digital attention span is shrinking — are your messages being seen? For car wash operators, effective communication is essential to retain me...
Information Overload: How to Use Data in Your Marketing Strategy
Without a clear plan, it’s easy for car wash operators to feel overwhelmed by data. Between POS systems, CRMs, email reports, and website analyti...
Outpace your competition: Ways to innovate your business
The car wash industry moves fast and staying still means falling behind. Innovation isn’t just about technology, it’s smarter thinking ...
Emerging Tech That’s Reshaping the Customer Experience
In a digital-first world, consumers expect instant and convenient support. Quick personalized marketing can improve consumer growth and lifetime re...
Subscription Smarts: How AI Can Boost Plan Conversions
Car wash memberships are booming—and for good reason. With consumers increasingly favoring convenience and predictable pricing, unlimited wash pl...
Automation and Profitability: How Implementing the Right Tech Can Reduce Operational Costs
Are you spending hours every day on marketing with little to no payoff? Operational efficiency is critical in the car wash industry, but automation...
Data-Driven Results: How to Track and Improve Your Car Wash Marketing Spend
In today’s competitive market, guessing isn’t good enough. Car wash owners who want to grow memberships, boost loyalty, and maximize ROI need a...
Easy and Effective Digital Marketing Ideas for Spas
There’s no denying that digital marketing has taken over in the past few years and it’s showing no signs of slowing down. As a spa owner (or any type of business owner), how do you keep your...
Set Local Business Marketing Goals You Will Actually Achieve
Setting realistic, appropriate, and attainable goals is essential to any successful business. In this blog Welcomemat Services walks small business owners through the key defining factors of goal...
What’s Your Marketing Game Plan?
As we gear up for Super Bowl LV, hosted in our great city of Atlanta, GA, it has us thinking about game plans. Just as teams need game plans to win, your local business needs a foolproof marketing...
Targeted Direct Mail vs. Every Door Direct Mail®
Welcomemat Services is thrilled to announce its new marketing service, Every Door Direct Mail ® (EDDM). If you’ve heard the buzz about EDDM but aren’t quite sure what it’s all about, we’ll fill you...
How Your Business Can Capitalize on March Madness
The NCAA Men’s Basketball Tournament draws almost as many viewers each year as the Super Bowl. With most of the country’s sports fans glued to the tv during the tournament, March Madness presents a...
Local Marketing Insights: The Fall Consumer Shift
A deep dive into the fall consumer shift and how your local business can capture and capitalize on the consumer habits that the fall season brings. As July comes to an end, so do summer vacations...
We Have the Match Your Brand is Looking For.
Finally! Direct marketing that brings results! Welcomemat’s exclusive shared mail program has opened its doors to national advertisers! Finding the right match at the right time isn’t always easy,...
4 Tips To Market Your Car Wash
Tips on Marketing Your Car Wash and Increasing Car Counts Owning a car wash can be hard, but marketing to new customers and gaining lifelong clients doesn’t have to be. Some people treat their cars...
How Moving Trends Have Shifted Since the COVID-19 Pandemic
COVID-19 has greatly changed everyday life. Jobs, schools, and living situations have been impacted drastically since the start of the pandemic. Amid the uncertainty this year, the virus has caused...
How to Write Attention-Grabbing Email Subject Lines
Did you know that across all industries, only 24% of emails are opened? Email marketing can be a comprehensive marketing strategy for your business, if you’re doing it right. Follow these tips to...
Your Free e-book!
New customer acquisition strategies, member growth and retention strategies, and ongoing brand building can drive revenue and increase the value of your business. Leveraging the right tools and marketing campaigns can be rocket fuel for your business.
We created this downloadable ebook to give you insights into tools that can be used, measured and tracked.
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